Chapter 12 - Resale royalty
12.1
This chapter discusses the feasibility of the introduction of a resale
royalty scheme in Australia.
12.2
A resale royalty, also called a droit de suite, entitles an
artist or their heirs to royalties when a work of art is resold on the
contemporary art market. In essence the resale royalty right is a form of
copyright entitlement held by the original artist. Resale royalty-type
arrangements are well established for films, video and audio-recording artists,
and some broadcast performances, but are less well established in the visual
arts sector.
Myer Report
12.3
In 2002 the Myer Report on contemporary visual arts and crafts in Australia
recommended that the Commonwealth introduce a resale royalty arrangement in Australia
and that it establish a working group, comprising representatives from
government and the visual arts and craft sector, to analyse the options for
introducing such an arrangement.[1]
The inquiry assessed the potential benefits for visual artists, the particular
issues for Indigenous artists, and the likely impact the measure would have
upon the market for contemporary art and craft in Australia.[2]
12.4
Resale royalties may benefit artists in the following ways:
- providing artists with a contingent income stream which is
currently not available;
- empowering artists by receiving a direct economic benefit from
the success of their work; and
- recognising the ongoing relationship between the artist and their
work, and the extent to which an artist's reputation is linked to the physical
product of their creative labour.[3]
12.5
The Myer Report found that:
- If resale royalties were introduced, a substantial amount of
benefit would accrue to artists. Estimates indicate that resale royalties
calculated on 1999-2000 sales would amount to approximately $6.75 million. This
would be supplemented by resale royalties payable under reciprocal arrangements
with other countries.
- As demand in the art market is highly volatile, it is unlikely
that resale royalties would have an impact on the art market over time.
- Resale royalty schemes vary greatly between countries. A number
of models could be adopted. A suitable model for Australia would need to
consider a number of factors, including which artworks would attract a resale
royalty; the statutory form of resale royalties; the appropriate royalty rate;
how remuneration under the scheme would be collected; and duration and
succession issues.
- The inquiry, while not recommending a particular model, stated
that the proceeds of resale royalties should be paid directly to the individual
artists, rather than to a communal fund.[4]
12.6
The report found that the case for a resale royalties scheme was
particularly strong for Indigenous artists. The benefits that would flow to
Indigenous artists included:
- providing additional income to some artists;
- empowering and nurturing artists;
- recognising the ongoing relationship between the artist and the
artist's community with the work and the owner;
- providing means for artists to meet community obligations;
- minimising exploitation; and
- reducing profiteering and promoting transparency in the sector.[5]
12.7
The report cited some concerns regarding perceived risks to the
Indigenous art market, collectors and artists. These included:
- potential negative impact on the Indigenous market;
- possibility of sales in Indigenous art moving off-shore;
- possibility that a resale royalty would constitute a disincentive
to collectors;
-
risk of sales becoming more private to avoid payment of the
royalty;
- possible impact of the measure on galleries and collectors;
- potential disadvantages to emerging artists; and
- possibility that only successful artists will benefit; and
possible creation of an elite market.[6]
12.8
Despite these concerns the inquiry found that the introduction of a
resale royalty scheme would provide benefits to Indigenous artists.
Overseas resale royalty arrangements
12.9
Resale royalty schemes have been in place in several European Union (EU)
countries, including France, Germany, Italy, Greece, Belgium and Denmark, for
many years.[7]
While many EU countries had introduced resale royalty schemes by 2000, some
including the United Kingdom, Ireland, Austria and the Netherlands had not. In
2001 the EU passed a Directive creating an obligation on member countries to
adopt resale royalty legislation by 2006, with full implementation by 2012. The
harmonisation is aimed at ensuring a uniform level of protection and a 'level
playing field' in the European art market.
12.10
The United States does not have a national resale royalty scheme, but a
scheme operates in California. Several Latin American and African countries
also operate resale royalty schemes.
12.11
Overseas resale royalty schemes generally cover all original and
tradeable works of contemporary visual art – including, but not necessarily
limited to, original paintings, drawings and sculptures. The EU Directive
specifies that royalties will be applicable to all professional secondary sales
and operates for 70 years after the artist's death.[8]
Most overseas jurisdictions specify a minimum sale amount before the resale
royalty will come into effect. In the EU Directive, a minimum sale amount of
€3000 applies. Generally, resale royalties apply to public sales involving art
professionals through auction houses and commercial galleries. Private sales
are excluded.
12.12
In most jurisdictions, resale royalty rates are between two and five per
cent. The EU Directive specifies a sliding scale for calculating the royalty,
and the resale royalty applies only to the net price – that is, the sale price
less the cost of sale. Some other jurisdictions calculate the percentage
royalty only on the increase in resale in real terms. While this seems to be an
equitable position to adopt on behalf of the vendor, it raises issues of how
the increased value of a work of art is to be determined. Where there are
unambiguous sale documents available this is relatively straightforward. It
becomes more complex where works have been gifted or bequeathed; where original
documents are inconclusive or missing; and where works have undergone
value-enhancing, such as conservation treatments.[9]
12.13
A UK study reported that if a resale royalty scheme had been in place in
the UK in 1996 it would have applied to £242.8 million of auction house sales,
resulting in payments to artists of £6.5 million. Art dealers would have
incurred payments of £3.4 on the same basis.[10]
It has been estimated that approximately 250 000 artists will benefit from
the introduction of the resale royalty in EU member countries.[11]
12.14
The cost of administering schemes in Europe is generally in the range of
10-40 per cent of the royalty. In most schemes, administration expenses are
subtracted from the royalty itself.[12]
12.15
DCITA stated that there are pressures within the EU to reduce both the
rate and the duration of the resale right due to a range of factors, including
concerns that the implementation of a resale royalty would lead to the movement
of art sales to other jurisdictions where resale royalties do not apply.[13]
In the United Kingdom, some art dealers had strongly resisted the introduction
of a resale royalty arguing that increasing the cost of works sold in galleries
or at auction would cripple the local market and drive buyers offshore,
particularly to New York.[14]
12.16
During the inquiry several witnesses argued that overseas schemes,
especially in Europe, operate effectively:
It works in France. It has worked for many years. It is not just
the top artists. You can go to any auction that comes up and there are so many
now each year of Indigenous art and you have got every age range, every kind of
region of the country, artists working in all the different media and their
work is sometimes a couple of years old, if that, and the work is going out to
auction houses. I do not buy into that. I think it is too hard for the
bureaucrats to deal with, but it certainly is of benefit to individual artists.[15]
12.17
However, there are other views. Michael Reid has noted that the scheme's
operation in France is being reviewed and scaled back.[16]
The French culture minister has indicated France now favours removing the
application of resale royalty to the estates of deceased artists, and there
remains concern that the scheme discourages art sales in Europe.[17]
These concerns about negative impacts on art sales led Christie's auction house
in the UK to impose the resale royalty costs on the buyer rather than the
seller of the work, after losing a fight against the introduction of the
scheme.[18]
12.18
One evaluation of the UK system at the end of its first year dismissed
concerns about the impact of resale royalty on prices:
The number and price levels of modem and contemporary art
resales by art market professionals in the UK since February 14, 2006 appear to have been impressive, with record resale prices being reported both at
public auction and in private treaty sales. The UK art market does not therefore
appear to have been damaged by the introduction of ARR.[19]
DCITA discussion paper
12.19
As part of the Commonwealth's consideration of a resale royalty scheme,
a discussion paper was prepared by DCITA in 2004.[20]
DCITA called for submissions from interested parties and the Attorney-General's
Department subsequently administered the project. The paper presented research
intended to stimulate broad discussion on the desirability of some form of
resale royalty arrangement in Australia.
12.20
The discussion paper considered a wide range of arrangements for a
resale royalty scheme, centred on two key questions: what model would underpin
a resale royalty scheme; and how would the design of the scheme affect outcomes
for artists, including Indigenous artists.
Options for a resale royalty
arrangement
12.21
The DCITA paper outlined three possible models for an Australian resale
royalty scheme and presented information on the possible impact of a resale
royalty on Australia's visual arts sector. The three options included:
- amending the Copyright Act 1968 to fully legislate a
resale royalty;
- requiring industry to introduce a self-regulated resale royalty
scheme, through amendments to the Copyright Act or other legislation specifying
reporting requirements; or
- working with the sector to encourage contract-based resale
royalty arrangements between artists and dealers.
A fully legislated scheme
12.22
A legislated scheme would impose a legal requirement to pay a
percentage of the resale price of a work of art to the artist or their estate. A
number of organisations such as NAVA, the Arts Law Centre of Australia and Viscopy
favour this approach. This type of scheme would entitle Australian artists to
similar benefits in other jurisdictions in which a comparable resale royalty
right exists through the principle of reciprocity – whereby an artist may be
entitled to resale rights in a foreign country where comparable rights also
exist in their own country.[21]
12.23
DCITA noted, however, that there would be limitations to the
application of reciprocity arrangements, and that there could be complexities
associated with factors such as different types of art works being covered in
different jurisdictions.
12.24
The discussion paper noted that there are also a number of issues that
the Government would need to consider before introducing a legislated scheme:
- 'whether the scheme should be enacted through stand-alone
legislation or amendments to the Copyright Act; and
- constitutional and tax issues – for instance, it may be necessary
for the legislation establishing the scheme to make provision to provide 'just
terms' for anyone whose existing property rights are adversely affected by the
resale royalty scheme. There is also some risk that the scheme could be
characterised as imposing a tax for constitutional purposes, although this
issue would need to be further examined'.[22]
Industry self-regulation
12.25
Resale royalty arrangements could also be achieved through the adoption
of an industry code of practice by businesses involved in the art resale
market. An industry working group, comprising key stakeholders, could be formed
to develop a code of practice. The Government could monitor the operation of
the scheme through the introduction of compulsory reporting requirements.
12.26
This option has the advantage of involving those organisations that
would implement the resale royalty directly in the design of the scheme. This
would limit any negative effect that a resale royalty scheme would have on the
sustainability of those businesses and the buoyancy of the Australian art
market.[23]
Contract-based resale royalties
12.27
Another option would be for Government to work with the sector to
implement contract-based resale arrangements between artists and dealers. Some
commercial galleries currently enter into voluntary arrangements with artists,
in which the purchaser of an artwork pays a resale royalty whenever a work is
resold.
12.28
The discussion paper noted that while this model could have the least
impact on commercial gallery businesses, it nevertheless relies on the 'goodwill'
of their owners. In addition, many artists would not possess the bargaining
power to ensure a resale royalty-like clause was included in a contract of
sale.[24]
This could be to the disadvantage of Indigenous artists given their generally
lower levels of education.
Outcomes for Artists
12.29
The discussion paper considered the actual outcomes for artists from a
range of alternative models for a resale royalty scheme.[25]
Ten models were tested, using actual auction sales (see table 12.1). The three
key variables in the models tested were:
- the minimum threshold at which a resale royalty would take effect
– an $8000 sale price threshold; a $5000 threshold; a $1000 threshold; and no
threshold;
- the rate of royalty – the different threshold levels were applied
using a flat rate of 5 per cent; or with a sliding scale; and
- the duration of the royalty – the full term of copyright is
applied – that is, the life of the artist plus 70 years; or life of the artist.
Table 12.1: Summary of
outcomes under different resale royalty models [26]
Model
|
Threshold
|
Sliding/
flat rate
|
Duration
|
% of 2003
auction sales captured
|
Total value
of work sold
|
Total
royalties collected
|
Number of
artists
|
% Indigenous
artists
|
Average
royalty
|
Max royalties to an artist
|
Min
royalties to an artist
|
Estimated
admin costs
(18%)
|
1.
|
$8,000
|
Sliding
|
Copyright
|
63%
|
$57.56m
|
$1.43m
|
255
|
26%
|
$5,600
|
$83,000
|
$250
|
$314,000
|
2.
|
$5,000
|
Sliding
|
Copyright
|
66%
|
$60.96m
|
$1.54m
|
344
|
28%
|
$4,489
|
$85,000
|
$165
|
$339,000
|
3.
|
$1,000
|
Sliding
|
Copyright
|
72%
|
$65.89m
|
$1.72m
|
823
|
26%
|
$2,095
|
$91,000
|
$33
|
$379,000
|
4.
|
$0
|
Sliding
|
Copyright
|
73%
|
$67.35m
|
$1.75m
|
1391
|
17%
|
$1,261
|
$91,500
|
$2
|
$385,000
|
5.
|
$8,000
|
Flat 5%
|
Copyright
|
63%
|
$57.56m
|
$2.36m
|
255
|
26%
|
$9,250
|
$120,000
|
$330
|
$518,000
|
6.
|
$5,000
|
Flat 5%
|
Copyright
|
66%
|
$60.96m
|
$2.5m
|
344
|
28%
|
$7,266
|
$204,000
|
$205
|
$550,000
|
7.
|
$1,000
|
Flat 5%
|
Copyright
|
72%
|
$65.89m
|
$2.72m
|
823
|
26%
|
$3,300
|
$207,000
|
$40
|
$600,000
|
8.
|
$0
|
Flat 5%
|
Copyright
|
73%
|
$67.35m
|
$2.76m
|
1391
|
17%
|
$1,985
|
$207,000
|
$2
|
$606,000
|
9.
|
$5,000
|
Portion-based
sliding
|
Copyright
|
66%
|
$60.96m
|
$1.76m
|
344
|
28%
|
$5,120
|
$106,000
|
$165
|
$387,000
|
10.
|
$5,000
|
Sliding
|
Life of artist
|
25%
|
$22.69m
|
$0.66m
|
173
|
29%
|
$3,800
|
$75,000
|
$165
|
$144,000
|
Indigenous artists
12.30
Introduction of a resale royalty scheme would not, for the majority of
Indigenous artists, provide significant financial benefits. Under all models, non-Indigenous
Australian artists dominate the royalty payments. Indigenous artists do not
feature in the top royalty payment tier and the top-grossing Indigenous artists
receive less than the top-grossing non-Indigenous Australian artists. Up to 29
per cent of artists benefiting from the scheme would be Indigenous, depending
on the structure adopted. Benefits that would flow to Indigenous artists differ
significantly under the models presented, with average royalty payments ranging
from $1000 (sliding scale, no threshold) to $5000 (5 percent rate, $8000
threshold).[27]
12.31
The discussion paper noted that research suggests that, in terms of
income supplementation, resale royalty schemes bring most benefit to successful,
late-career artists with strong reputations, whose work is regularly traded:
Resale royalty schemes do not appear to provide significant
supplementary income for emerging artists in the early stages of their careers,
because they are generally selling works for the first time. Collectors will
also generally hold on to works until (and if) their value appreciates with the
rise of the artist’s reputation. This finding is supported by modelling [above]
using 2003 auction sales data. [28]
12.32
Outcomes for Indigenous artists from a range of models are outlined in Appendix
5.
Administration costs
12.33
While the cost of administration is likely to vary as a percentage of
the royalty collected, lower (or no) threshold models which generate higher
levels of royalty also require greater administration costs, due to the
increased number of payments to artists.
DCITA discussion paper – issues raised in submissions
12.34
Following the release of the discussion paper, DCITA called for
submissions on the possible design of a resale royalty arrangement, including
what form an Australian scheme should take and how it would operate.
Thirty-four submissions were received.
12.35
Submissions on the discussion paper noted that there are unique
features of the Australian art market which need to be considered in designing
a workable resale royalty scheme. Some of these factors include:
- the Australian art market is small compared with larger overseas
art markets;
- the prices of artworks in Australia are lower than prices in
larger art markets;
- the Australian art market is very elastic and volatile and resale
prices fluctuate considerably depending on temporary values in the marketplace;
and
- online art sales are increasing.[29]
12.36
Given the small size of the Australian art market, a relatively high
minimum sale amount (threshold) before a resale royalty comes into effect may
need to be considered in the design of such a scheme. Access Economics, in a
commentary on DCITA's discussion paper, noted that the observed volatility of
the Australian market may pose problems in implementing a resale royalty. From
an economic efficiency perspective, 'imposing institutional changes (especially
affecting price) on volatile markets is very likely to generate very large
behavioural changes'.[30]
The growth of Internet sales may also impose complications for copyright
enforcement of such a scheme between different countries and may lead to shifts
in transactions away from resale royalty regimes to non-resale royalty regimes.
These factors suggest that an important element when creating a model for
resale royalty is to examine the potential impact on all stakeholders.
12.37
Submissions also suggested that there are aspects of the Indigenous art
market which may be unique to Australia, and which may need to be considered in
connection with an Australian scheme, such as the greater likelihood that
royalties will be shared amongst members of the artist's community.[31]
One submission noted that it may be useful to consider if the terminology
'resale royalties' might be misinterpreted by Indigenous artists and
communities, in view of the association with large royalty payments linked to
mining. It may be better to term the payments as 'resale rights' to avoid
confusion and unrealistic expectations.[32]
12.38
Submissions commented on the appropriateness or otherwise of a resale
royalty arrangement in Australia. Submissions representing the visual arts
sector and arts organisations generally supported the introduction of a resale
royalty scheme. These submissions overwhelmingly supported the introduction of
a fully legislated scheme. There were variations between models regarding
royalty thresholds and ceilings and the administering authority. Some of the
major proposals are summarised in Appendix 6.
12.39
In contrast, submissions from auction houses and galleries generally
opposed the introduction of a resale royalty scheme in Australia or supported
the adoption of an industry based model.
12.40
Sotheby's Australia, in arguing against a resale royalty scheme,
suggested that such an arrangement would not benefit the vast majority of
Australian artists. Of around 9250 Australian artists, they estimated that only
15 per cent at most would have received any resale royalty in 2003. Sotheby's
also argued that resale royalty would discourage Australian art collectors from
buying contemporary art and resale royalty would discriminate against auction
houses. Sotheby's supported increased Commonwealth funding for the arts and
artists as an alternative approach.[33]
12.41
Some galleries supported the establishment of a voluntary, self-regulated
industry based model (the second option in the DCITA paper). The galleries
argued that under a compulsory, legislated scheme the costs of the scheme would
be borne largely by the primary market – that is, the artists and galleries.
Benefits would flow to a few well-off artists and their heirs. Further, a
compulsory, legislated model would be subject to costly litigation, disputes
and high administrative costs. It would reduce the primary market for artists'
works and consequently their incomes.[34]
Access Economics report
12.42
A report by Access Economics for Viscopy Ltd evaluated the impact of an
Australian resale royalty on eligible visual artists. The report modelled the
impact of such a system if it was introduced in the Australian market as a
copyright payment. The report did not specifically assess the impact on
Indigenous artists.
12.43
The report argued that the impact of a resale royalty on the Australian
art market is difficult to determine because of the paucity of empirical data
about relevant behavioural responses to its introduction. While the size and
distribution of resale royalty payments can be estimated, 'the critical
question of who bears the actual economic cost of the royalty, and, more
importantly whether eligible artists would be net beneficiaries of such an
arrangement is not at all clear'.[35]
12.44
Access Economics' modelling assumed that any resale royalty scheme would
apply to all visual art as defined in the Copyright Act, and would be a fully
legislated scheme. The modelling assumed the resale royalty applies at a flat
rate (5 per cent) on the sale price in the secondary market. Various minimum
thresholds were modelled, ranging from $0 to $5000. The report found that
average royalties per artist ranged from $3872 (5 per cent rate and no threshold)
to $11 128 (5 per cent rate and $5000 threshold).[36]
12.45
The report considered two market responses to determine the economic
cost of the resale royalty:
- The situation where final purchasers of art are very price
sensitive, greatly reducing their demand for art in response to any price
increase. This is a scenario advanced by those arguing that a resale royalty is
impractical and unlikely to be of net benefit to artists.
- The situation where final purchasers of art are very
price-insensitive, not changing their demand for art in response to any price
increase. This scenario is implicitly assumed in the DCITA discussion Paper.
12.46
The modelling results of these cases and intermediate scenarios were
summarised as follows:
In the case of perfectly price-sensitive (elastic) final
purchaser demand... in theory a large proportion of the RRR [resale royalty
payment] is likely to be offset by reduced income in the primary market,
particularly if artists are in a weak position compared to dealers. In this
case, and allowing also for the costs of administering any RRR....it is unlikely
that artists will benefit from introduction of a resale royalty scheme.
Alternatively, a RRR system is likely to produce a significant
net benefit for artists in the case of perfectly inelastic final purchaser
demand...In this case, even allowing for the cost of administering the RRR,
artists would be likely to receive a net benefit from any resale royalty
scheme.
For intermediate scenarios, where there is some price
sensitivity of demand on the part of final purchasers, the situation is not
clear. However, in such cases (other things being equal):
- the more price sensitive final demand is to art prices;
and
- the
higher the administrative cost of the RRR as a proportion of gross revenue
collected
- the
lower the gross RRR benefit to artists, and the higher the chances that the net
benefits to artists will be small, zero, or even negative.[37]
12.47
The report stated that determining the merits of a resale royalty scheme
requires empirical evidence of the price-sensitivity of purchaser demand to
changes in art prices:
It is quite possible that, for established artists in demand,
purchasers are relatively price-insensitive. If so such artists might be net
beneficiaries of an RRR [resale royalty right]. In such cases, this would
suggest that artists, especially established artists, are able to exercise a
degree of market power.
However, for artists not yet established – probably the vast
majority – purchaser demand may be much more price-sensitive. If so, these artists
may end up with little or no net benefit from an RRR.[38]
Similar conclusions were drawn in the DCITA discussion paper
on the likely impact of a resale royalty scheme.
Government rejection of resale royalty scheme
12.48
In 2006 the Commonwealth announced its rejection of the introduction of
a resale royalty scheme, arguing that a resale royalty right 'would not provide
a meaningful source of income for the majority of Australia's artists'.[39]
12.49
The Government argued that research showed that resale royalty schemes
afford most benefit to successful late career artists and the estates of
deceased artists:
It would bring little advantage to the majority of Australian
artists whose works rarely reaches the secondary art market and would also
adversely affect commercial galleries, art dealers, auction houses and
investors.[40]
12.50
While it was noted that one of the main arguments put forward in support
of resale royalty was that Indigenous artists are particularly disadvantaged by
the secondary sales market, 'research shows, however, that a resale royalty
scheme would not end disadvantage for Indigenous artists'. The Commonwealth
announced $6 million over four years in the 2006-07 Budget to support
visual arts as an alternative to a resale royalty scheme, including through increased
funding to the existing NACIS program. Such an approach, and its advantages,
had been raised by the Government in the DCITA discussion paper.[41]
Evidence to this inquiry
12.51
Evidence to this inquiry – in those submissions and other evidence that
commented on the issue – indicated general support for the introduction of a
resale royalty scheme for Australian artists.
12.52
Submissions particularly emphasised the economic benefits that would
flow to Indigenous artists from resale royalties. The Australia Council stated
that:
The degree of economic and social disadvantage experienced by
indigenous artists is very significant. The disparity between the high prices
paid on the secondary market, and the low initial fees paid on the primary
market is perpetuating this long-term disadvantage. A resale royalty scheme
would do much to redress this.[42]
12.53
Similarly, the WA Department of Culture and the Arts noted that a resale
royalty scheme would be especially advantageous to Indigenous artists – 'with
works being sold in the secondary market at a much higher value than initially
bought for, Indigenous artists stand to benefit greatly from any arrangement
put in place'.[43]
12.54
NAVA noted that a legislated resale royalty scheme can be a viable
industry mechanism to provide much needed economic returns to artists –
'further, the strong evidence presented in the past has shown that Indigenous
artists in particular could benefit from such legislation'.[44]
The Arts Law Centre of Australia pointed to the Myer Report which argued that a
resale royalty scheme would provide significant economic returns for artists
and their families, especially Indigenous artists.[45]
Caruana Fine Art argued that there was also a 'moral imperative' in
implementing a resale royalty scheme given the rapid escalation in the value of
many Indigenous artists' work.[46]
12.55
A study by Janke and Quiggin for the Australia Council noted that
generally Indigenous artists, even those at the high end of the market, are not
financially well off and often have financial commitments to extended families.
The study argued that the case for a resale royalty scheme is even stronger for
Indigenous people as the arts industry provides a source of income to people
who, in many cases have severely limited capacity to engage in the general
labour market.[47]
12.56
A voluntary resale royalty scheme was generally not supported. NAVA
pointed to the example of the Indigenous Art Trade Association which has
brokered a model whereby Lawson Menzies and Deutscher Menzies auction houses
voluntarily pay a percentage of the resale price into the Aboriginal Benefits
Foundation, a company limited by guarantee and run by trustees.
12.57
NAVA argued against this model for several reasons suggesting that it is
patronising and that the benefits from resale royalties should be returned to
the creators (rather than to communities based on the trustees' decisions on
how to distribute the funds). NAVA also noted that most auction houses and
commercial galleries who work in the resale sector are not taking up this
responsibility.[48]
12.58
Similarly, the option of establishing a trust fund for Indigenous
artists was generally not supported. Viscopy Ltd described this approach as 'patronising
and paternalistic'.
Resale royalties belong to the artists, according to
international standards, and those specific artists whose works have earned
them, should have direct control over how their monies are used. It is
irrelevant whether a particular stakeholder approves of how Indigenous artists
spend their money.[49]
12.59
Similar arguments were advanced by Janke and Quiggin who argued that
these schemes treat artists as incapable of determining their own financial
futures.[50]
Some witnesses, however, while not arguing for a trust fund per se,
argued that the dispersal of resale royalties to communities could be one means
of addressing socio-economic disadvantage in Indigenous communities.[51]
12.60
Submissions also argued that the lack of a resale royalty scheme leaves
many Indigenous communities and individual artists with the impression that
many engaged in the Indigenous art market are self-serving and largely
interested in their own financial gain, at the expense of Indigenous art and
culture.[52]
12.61
Some evidence, however, raised issues with resale royalty arrangements.
A submission from Mr Walker, a professional practising artist, argued that a
resale royalty scheme has the potential to harm the primary market for
Australian art by depressing first sale prices by having a negative effect on
buyers. The submission noted that for artists deriving income from the sale of
their works, the key question in evaluating the impact of such a scheme is the
potential impact on the buyers of these works. Mr Walker also argued that the
potential impact would not differ significantly between Indigenous and
non-Indigenous artists.[53]
12.62
The submission argued that the main concern of artists is with primary
sales and that a resale royalty scheme is likely to adversely affect these
sales and not, in the longer term, provide sufficient compensation for these
'lost' sales. Mr Walker argued that 'the proposed scheme's economic impacts
upon all Australian artists is likely to be negative'.[54]
12.63
Mr Walker noted that artists typically retain 60 per cent of the sale
price of an artwork. For each $10 of a new sale, the artist earns $6 in income.
Under a resale royalty scheme if a work was resold the artist would collect 3-5
per cent of the resale price (less the commission charged by a collection
agency of approximately 20 per cent) as a royalty.
This disparity – 60% earnings on a new sale and 3-5% earnings on
a resale – is important in understanding the potential of [Artists Resale
Royalties] ARR to actually cost living artists' income....if only a
molehill of buyers of new works were to get 'cold feet' now about the impact of
a resale royalty on the resale price of their 'investment', the artist will
need in the future a mountain of resales to recoup that initial loss.[55]
12.64
Mr Walker also noted that resale royalties are likely to benefit a few,
more successful artists, many of whom are no longer alive – 'it therefore seems
to me that its potential to harm the majority of artists, who are living,
should be given far more weight than its potential to benefit a very, very few
estates of very successful artists, in any sane assessment of the merits of the
scheme'.[56]
12.65
One witness also noted that:
The jury is still out on resale royalties at the moment. I am
not quite sure where I sit on that...because I see it from two different levels.
But I think the issue of maintaining some sort of market standard, through
auction houses in particular, needs to be addressed as well.[57]
12.66
Another witness did not see a problem if an artwork sold at a particular
point in time increased in value over time if the buyer paid the market price
at the time of sale.[58]
Another witness expressed concern about the high administrative costs
associated with some resale royalty schemes overseas.[59]
Conclusion
12.67
The committee notes that resale royalty schemes have been introduced in
many European and other countries and provide a number of benefits to artists.
The Myer Report recommended the introduction of a resale royalty arrangement in
Australia and some form of resale royalty is supported by many stakeholders
in the visual arts sector. There is also widespread support for such an
arrangement amongst groups representing Indigenous interests in the sector.
12.68
While the schemes appear to enjoy support amongst many stakeholders,
outcomes for artists can be problematic. Modelling conducted by DCITA on the
economic benefits of such schemes found that they provide little advantage for
the majority of artists whose work rarely reaches the secondary art market.
Such schemes bring most benefit to successful late career artists and the
estates of deceased artists. The Access Economics report came to similar
conclusions, arguing that while a resale royalty scheme may provide economic
benefits for established artists in demand, for the vast majority of artists
there would be little or no benefit. However, they also noted that the benefits
of the scheme are highly sensitive to the behaviour of participants in the
market, and that this would require further research.
12.69
The committee considers that the impact on Indigenous artists is
telling. It notes that despite the anecdotal evidence presented during the
inquiry of the perceived financial benefits, resale royalties appear unlikely
to provide significant benefits to Indigenous artists. On the contrary, the
DCITA study indicated that most Indigenous artists would not generally benefit
financially from the introduction of a resale royalty scheme. DCITA modelling
indicated that non-Indigenous Australian artists dominate the royalty payments
under all models. Across the models, Indigenous artists did not feature in the
top royalty payment tier and the top-grossing Indigenous artists received significantly
less than the top-grossing non-Indigenous Australian artists.
12.70
The committee is sympathetic to policy changes that will improve the
circumstances of all artists, including Indigenous ones. However, it did not
want to endorse changes that might have administrative costs but few benefits.
The majority of the committee reluctantly concluded there was no clear benefit
to pursuing a resale royalty scheme at this stage.
Recommendation 26
12.71
The majority of the committee recommends that a resale royalty scheme
not be introduced at this time, because of the lack of benefit to most artists,
and in particular Indigenous artists, and the lack of new evidence to the
contrary.
12.72
Non-government members of the committee recognise that a resale royalty
scheme must be carefully designed. While noting the modelling of DCITA, they
believe that options exist for a scheme that merit introduction. They note the
observation of researcher Katrina Gunn who pointed out that Australia is well
positioned to learn from schemes in many other countries in order to develop a
scheme that best suits Australia's circumstances. They also note her remarks
about Australia risking becoming out of step with international practice in
this field:
Given the international moves towards implementing resale
royalty rights, the absence of such a scheme in Australia runs the risk of
disadvantaging Australian artists. Typically, and as is consistent with the
Berne Convention, the sale of an Australian work will attract a resale royalty
in a country only if a reciprocal right exists in Australia for artists of that
country.[60]
12.73
Accordingly, non-government members of the committee take the view that
there should be introduced a resale royalty scheme that is designed to ensure
appropriate resale rights accrue to artists, particularly Indigenous artists.
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