Chapter 3 - Broadcasting Legislation Amendment (Digital Television) Bill 2006
Introduction
3.1
The Broadcasting Legislation Amendment (Digital Television) Bill 2006
(Digital Television Bill) further develops the Government's regulatory
framework for digital television. The focus of the Digital Television Bill is
the provision of additional digital television services to consumers and to
increase the take up of digital television technology in Australia.[1]
3.2
The transition from analogue to digital television broadcasting began in
Australia in 2001, following the enactment of amendments to the Broadcasting
Services Act 1992 (BSA) and the Radiocommunications Act 1992 in 1998
and 2000.[2]
3.3
The measures induced by the Bill result from a series of statutory
reviews and public consultation conducted by the Department of Communications,
Information Technology and the Arts (the Department).
3.4
The Digital Television Bill makes amendments to the regulation of
digital television broadcasting with the objective of providing additional
digital services to consumers and promoting the up take of digital television
in Australia.[3] The Digital Television Bill covers the
following aspects of the regulation of digital television:
-
multi-channelling: the immediate removal of genre
restrictions on the national broadcasters (ABC and SBS) and permitting
multi-channelling by commercial television broadcasters (also known as the
commercial free-to-air (FTA) broadcasters) from 1 January 2009;
-
high definition television (HDTV): removing the
requirement, from 1 January 2007, that broadcasters provide a HDTV simulcast of
their analogue and standard definition television service (SDTV) and the
removing the HDTV quota at the end of the simulcast period;
-
anti-siphoning regime: the continuation of the anti-siphoning
list regime with a review of the regime before 31 December 2009;
-
commercial television broadcasting licences: the lifting
of the moratorium on the grant of new commercial television broadcasting
licences in the broadcasting services band (BSB) and the introduction of a
decision-making role for the Government in the granting of new commercial
television broadcasting licences in the BSB;
-
non-broadcasting band television licences: providing a
power of veto for the Minister over the grant of commercial television
broadcast licenses in the non-broadcasting services band (non-BSB) where the
grant of the licence would be contrary to the public interest;
-
content and program standards: multi-channels will not to
be subject to Australian or children's content requirements and certain
standard licence conditions and program standards will not apply to commercial
television broadcasters operating in the non-BSB.
3.5
In addition to the measures set out in the Digital Television Bill, the
Government has announced its intention, as part of the current media reform
package, to allocate two currently unassigned channels of television
broadcasting spectrum for new digital services.[4]
3.6
This chapter of the report:
-
sets out the legislative and policy background to the Digital
Television Bill and the allocation of the two new digital television channels;
-
outlines the main provisions in the Digital Television Bill and
the key points of the Government's proposal to allocate two new digital
television channels; and
-
discusses the issues raised in submissions and at hearings in
relation to the Digital Television Bill and the allocation of the two new
digital television channels.
Policy and Legislative Background
The ABA's Digital Terrestrial
Television Specialist Group
3.7
In 1992 the Australian Broadcasting Authority's (ABA's) Digital
Terrestrial Television Specialist Group (Specialist Group) was convened. The Specialist
Group was made up of representatives of the broadcasting and manufacturing
sectors and was tasked with advising the ABA on:
-
the technical systems standards and planning implications of
digital television broadcast technologies under development world-wide; and
-
the impact on broadcasting spectrum planning of digital
television broadcasts, with particular emphasis on their integration into the
existing BSB.[5]
3.8
The Specialist Group presented its final report, 'Digital Terrestrial
Television Broadcasting in Australia', to the ABA in January 1997. In July
1997, drawing from the recommendations in the Specialist Group's report, the ABA
recommended that the Government support the early introduction of digital
television in Australia and that digital television be introduced as a HDTV
system.[6]
Television Broadcasting Services
(Digital Conversion) Act 1998
3.9
The Television Broadcasting Services (Digital Conversion) Act 1998
(Digital Conversion Act) put in place a regulatory framework for the transition
from analogue to digital television broadcasting in Australia. The key features
of the regulatory framework were:[7]
-
a single technical standard for terrestrial digital television;
-
the commencement of digital transmission on 1 January 2001 in capital cities, and then in regional areas. All areas to have digital broadcasting
by 1 January 2004;
-
the loan of spectrum without additional charge to existing
broadcasters to allow the required simulcast of analogue and digital
transmissions for eight years or longer in each licence area. This period can
be extended by regulation in each area;
-
mandatory HDTV transmissions for some portion of transmission
time to be determined – effectively a HDTV minimum quota;
-
the possibility of multi-channelling by the national
broadcasters, but not the commercial broadcasters, subject to review;
-
additional 'datacasting' services, to be provided by new entrants
and incumbent broadcasters. Datacasting was defined in the Digital Conversion Act
as an information service other than a broadcasting service. The details of
this definition were left to subsequent review and legislation; and
-
no new commercial television licences to be allocated in any
licence area before 31 December 2006.
Broadcasting Services Amendment
(Digital Television and Datacasting) Act 2000
3.10
In December 1999 the Government announced further details to its digital
broadcast conversion policy. In the policy announcement, the Government:
-
reaffirmed its commitment to HDTV broadcasts; and
-
clarified the definition of 'datacasting' to ensure that the
services offered by datacast were distinct from the television services that
were currently available.[8]
3.11
In 2000 the Broadcasting Services Amendment (Digital Television and
Datacasting) Act 2000 was passed, implementing the Government's policy
announcement from December 1999. The key elements of the Act in relation to the
conversion to digital television were:[9]
-
the requirement for broadcasters to transmit a standard
definition digital television (SDTV) signal at all times and at least 20 hours
per week of HDTV;
-
provisions to enable the ABC and SBS to multi-channel certain
kinds of programs; and
-
provisions to permit digital program enhancement content and
electronic program guides.
3.12
The legislation also added a new Schedule 6 to the BSA, which
established a regulatory regime for datacasting services. In summary, these
provisions ensured that datacasting licensees would not broadcast matter that
would be equivalent to a television news, drama, sports, documentary, lifestyle
or entertainment program, or a commercial radio program. Datacasters were
allowed to transmit information and education programs, parliamentary and court
proceedings, text and still images, interactive computer games and
Internet-style services.[10]
Statutory reviews of digital
broadcasting policy and legislation
3.13
A number of provisions in the BSA required the Minister to conduct
reviews into digital broadcasting policy and legislation, with the reports for
these reviews due throughout 2005-06. These reviews were done during 2004 and
2005 by the Department as a series of 'thematic' reviews, and covered the
following issues:[11]
-
restrictions on programming provided by FTA broadcasters, including
multi-channelling;
-
whether the prohibition on FTA broadcasters offering other types of
services, such as pay TV channels, should be modified;
-
the end of the moratorium on the allocation of new commercial TV broadcasting
licences on 31 December 2006;
-
the Government’s intention to give the government of the day responsibility
for making decisions about allocating these licences;
-
arrangements for the use of datacasting transmitter licences after
2007;
-
the efficient allocation of spectrum for digital TV;
-
under-served markets (1-2 commercial TV broadcasters);
-
HDTV requirements; and
-
duration of the digital simulcast period.
House of Representatives Inquiry
3.14
In February 2006 the House of Representatives Standing Committee on
Communications Information Technology and the Arts (CCITA) tabled its report
'Digital Television: Who's buying it'. The terms of reference for that inquiry
were:
-
the rollout process for digital television, including progress to
date and future plans;
-
options for further encouraging consumer interest in the uptake
of digital television;
-
technological issues relevant to the uptake of digital
television;
-
future options.
3.15
The House of Representatives CCITA made 12 recommendations on various
aspects of the digital television regime, including:
-
the nationwide switch off of the analogue network by 1 January 2010;
-
that an independent study be conducted into Australia's spectrum
allocation and future requirements;
-
removing all multi-channelling restrictions on commercial
television broadcasters on 1 January 2008; and
-
the maintenance of the HDTV quota until 1 January 2011, with a review of the quota, and whether it needs to be removed, increased or
decreased, to be conducted before 1 January 2011.
Meeting the Digital Challenge
Discussion Paper
3.16
In March 2006 the Department released a discussion paper, 'Meeting the
Digital Challenge: Reforming Australia's media in the digital age' (Meeting the
Digital Challenge Discussion paper which canvassed options for media reform to
address issues in relation to digital broadcasting and Australia's media
ownership laws.[12]
Submissions on the discussion paper were invited from the public.
Digital Television Bill
3.17
According to the Explanatory Memorandum, the Digital Television Bill
implements the Government's policies in relation to digital television
broadcasting in response to those statutory reviews and submissions made on the
Meeting the Digital Challenge discussion paper.[13]
Main Provisions
Digital Television Bill
3.18
The Digital Television Bill amends the BSA and the Radiocommunications
Act. The Digital Television Bill is divided into three Schedules: Schedule 1
sets out the amendments that commence the day after the Bill receives Royal
Assent; Schedule 2 sets out the amendments that commence on 1 January 2007; and Schedule 3 sets out the amendments that commence on 1 January 2009.
Schedule 1 – Amendments commencing
on the day after Royal Assent
3.19
The amendments in Schedule 1 of the Digital Television Bill will remove
the genre restriction on the national television broadcasters' (the ABC and
SBS) multi-channel broadcasts (see item 10 of Schedule 1).[14]
3.20 Currently, clause 5A of Schedule 4 of the BSA defines 'multi-channelled
national television broadcasting service' in a way that restricts the genre of
programs that can be broadcast by a national television broadcaster on a
multi-channel. The Digital Television Bill will repeal clause 5A of
Schedule 4 of the BSA, effectively removing the current genre restrictions
placed on the national television broadcasters' multi-channels.
3.21 Schedule 1 does introduce one limitation to the programs that can be
broadcast by national television broadcasters on their multi-channels (see item
18 of Schedule 1 which inserts a new Part 4A into Schedule 4 of the BSA).
New Part 4A of Schedule 4 provides that events on the anti-siphoning list can
not be televised on the national television broadcasters' multi-channel unless:
-
the anti-siphoning event has previously been televised on the
national broadcasters' simulcast service; or
-
the national broadcaster televises the anti-siphoning event
simultaneously on the simulcast and multi-channel services.
Schedule 2 – Amendments commencing
on 1 January 2007
3.22
The amendments in Schedule 2 can be broadly divided into four
categories:
-
amendments which impact on broadcasters' HDTV obligations;
-
amendments relating to the grant of new commercial television
broadcast licences;
-
amendments in relation to non-broadcasting services band
(non-BSB) licences; and
-
amendments in relation to the application of Australian content
and children's televisions standards to the commercial television broadcasters'
multi-channels.
Amendments in
relation to HDTV obligations
3.23
Amendments in Schedule 2 of the Digital Television Bill remove the
requirement that commercial television broadcast licensees provide a HDTV
simulcast version of their analogue and SDTV services (see item 16 of
Schedule 2). New section 41A of the BSA authorises commercial television
broadcast licensees to provide:
-
the core service, comprising either:
- simulcast in analogue and digital mode; or
- a single SDTV service (for new digital licences allocated after 1 January 2007); and
-
a HDTV multi-channel.
3.24
While new section 41A of the BSA requires that commercial television
broadcast licensees provide a HDTV multi-channel service, it does not stipulate
that programming on the multi-channel must differ from the core service.
Therefore, licensees may choose to provide the HDTV service as a simulcast of
the core service.[15]
3.25
Item 29 of Schedule 2 inserts new paragraphs 7(1)(ma) and (mb)
into Schedule 2 of the BSA. These new paragraphs amend the licence conditions
for commercial television broadcasting licensees to require them to provide a
HDTV multi-channel during the simulcast period (or simulcast equivalent
period).
3.26
The amendments in Schedule 2 of the Digital Television Bill will, from
the end of the simulcast period, remove the requirement that commercial
television broadcast licensees and national broadcasters meet an annual HDTV
quota (see items 70 and 74 of Schedule 2). Currently, broadcasters in
non-remote areas are required to transmit 1040 hours of HDTV programming a year
(see subclause 37E and 37F of Schedule 4 of the BSA).
Amendments
in relation to the grant of new commercial television broadcast licences
3.27
There is currently a moratorium on the Australian Communications and
Media Authority (the ACMA) allocating new commercial television broadcasting
licences in any licence area until 31 December 2006 (see section 28 of the BSA).
The Digital Television Bill repeals section 28 of the BSA (see item 7 of
Schedule 2).
3.28
Although the moratorium on the grant of new commercial television
broadcasting licences will be lifted from 1 January 2007, the Government has previously stated that it considers that a clear case for allocation of a
new commercial FTA network has not been established at this stage. Therefore,
the Government does not propose to allocate any new commercial television
broadcasting licences at the end of the current moratorium period.[16]
3.29
Currently, section 36 of the BSA provides that the ACMA is responsible
for allocating commercial television broadcasting licences in the broadcasting
services band of the spectrum (BSB) using a price-based allocation system.
Schedule 2 of the Digital Television Bill contains amendments that would give
the Government a decision-making role in the allocation of commercial
television broadcasting licences (see item 8 of Schedule 2).
3.30
New section 35A provides that, before the end of the simulcast period,
the Minister must cause a review to be conducted into (subsection 35A(1)):
-
whether new commercial television licences should be allocated
and
-
if so, what variation should be made to licence area plans.
3.31
The Minister has the power to conduct subsequent reviews, following completion
of the report into the initial review conducted under subsection 35A(1) (see
new subsection 35A(2)).
3.32
In conducting a review under new subsections 35A(1) or (2) a number of
matters must be taken into account, including (new subsection 35A(4)):
(a)
the objects of the BSA;
(b)
where relevant, the planning criteria for the BSB referred to in section
23 of the BSA;
(c)
the availability of radiofrequency spectrum; and
(d)
any other relevant matters.
3.33
New subsection 35A(5) requires that reviews be conducted in a manner that
provides for wide public consultation.
3.34
A report of a review carried out under subsections 35A(1) and (2) must
be prepared (subsection 35A(7)), and tabled in Parliament within 15 sittings
days of completion of the report (subsection 35A(8)).
3.35
New section 35B provides that, if after completion of the report of a
review conducted under section 35A, the Minister is satisfied that a new
commercial television broadcasting licence should be allocated, the Minister
may, within 3 years, give the ACMA a written direction requiring that the ACMA
allocate the licence (new subsection 35B(1)).
3.36
The ACMA must comply with a direction by the Minister to allocate a new
commercial television broadcasting licence, and the ACMA must not allocate a
licence unless directed to do so (new subsections 35B(2) and (3)).
Amendments relating to non-broadcasting services band
licences
3.37
Section 40 of the BSA provides that the ACMA may allocate licences for
commercial television or radio broadcasting for the non-BSB spectrum.
3.38
The Digital Television Bill inserts additional provisions into section
40 of the BSA, which give the Minister a decision-making role in the grant of
non-BSB licences (see item 15 of Schedule 2). The amendments provide
that, where the ACMA proposes to allocate a commercial television broadcasting
licence under section 40 of the BSA, the ACMA must refer the application to the
Minister (new subsection 40(5)).
3.39
The Minister must consider the application for the non-BSB licence in
terms of the public interest. If the Minister is of the opinion that the
proposed television service is likely to be contrary to the public interest,
the Minister must direct the ACMA not to allocate the licence (new subsection
40(7)). The ACMA must comply with directions given by the Minister under subsection
40(7).
3.40
If the Minister is of the opinion that the proposed television service
is not likely to be contrary to the public interest, the Minister must notify
the ACMA that they have no objection to the allocation of the licence (new
subsection 40(9)).
Application of Australian content and children's
televisions standards to multi-channels
3.41
The amendments in item 17 of Schedule 2 insert new subsections
into section 122 of the BSA, which deals with Australian content and children's
television standards. The new provisions provide that standards made by the
ACMA under section 122 of the BSA do not apply to a commercial television
broadcasting service, unless the service is the broadcaster's core service.
3.42
The Digital Television Bill inserts a new clause 60C into Schedule 4 of
the BSA (see item 88 of Schedule 2). The new clause 60C requires that
the Minister cause a review to be undertaken of the regulation of SDTV and
HDTV. The review must be done at least one year before the end of the simulcast
period and must specifically consider the application of program and captioning
standards to SDTV and HDTV multi-channel services.
Schedule 3 – Amendments commencing
on 1 January 2009
3.43
Schedule 3 of the Digital Television Bill deals with:
-
the provision of SDTV and HDTV multi-channel television services
from 1 January 2009; and
-
a review of the anti-siphoning regime.
3.44
The Explanatory Memorandum, in the introduction to Schedule 3, also
foreshadows an extension of the simulcast period.[17]
Currently, for metropolitan licence areas the simulcast period ends on 31 December 2008, and for other licence areas the simulcast period varies. It is
anticipated that changes to the regulations will be made so that the end of the
simulcast period will commence in the period 2010-2012.[18]
3.45
The Digital Television Bill inserts new sections 41B and 41C into
the BSA (see item 3 of Schedule 3). New section 41B provides that, from 1 January 2009, during the remaining simulcast period, existing television broadcasting
licences will authorise the licensee to provide:
-
the core service (comprising either an analogue and SDTV
simulcast; or an SDTV service where the licence was granted after 1 January 2007);
-
a HDTV multi-channel; and
-
a SDTV multi-channel.
3.46
New section 41C provides that after the simulcast period, commercial
television licences will authorise the licensee to provide:
-
one or more HDTV multi-channels; and
-
one or more SDTV multi-channels.
3.47
The Digital Television Bill also inserts a new section 115A into the BSA
(see item 4 of Schedule 3). The new section 115A requires that the
Minister cause a review to be undertaken of the operation of the anti-siphoning
provisions in section 115 of the BSA. The review must be conducted before 31 December 2009 and must include a review of the operation of Part 4A of Schedule 4 of
the BSA (inserted by item 18 of Schedule 1 of the Digital Television Bill,
see discussion above at paragraph 3.21).
Allocation of two new digital
channels
3.48
Legislation has yet to be introduced into Parliament providing for the
allocation of two currently unassigned channels of the BSB spectrum for new
digital services. The following summary is taken from the background document
'News Service on Digital Spectrum' tabled in the Senate on 14 September 2006.
3.49
The Government intends to release two channels, 'Channel A' and 'Channel
B', as separate national licences. The channels will be allocated through an
auction process. Neither channel will be permitted to be used for traditional
commercial FTA TV services or subscription TV services.
3.50
Channel A will be authorised to transmit FTA services which can be
received on a standard digital TV receivers (an in-home service). Services
which can be offered on Channel A include datacasting and narrowcasting.
Incumbent FTA broadcasters will be prohibited from bidding for Channel A.
3.51
Channel B will be permitted to be used for a wider range of services,
including emerging new digital services such as mobile TV. Incumbent FTA
broadcasters will be permitted to bid for Channel B, however, they will not be
permitted to use the channel to provide an in-home service.
3.52
The Government states that the allocation process for the licences for
Channel A and B will be conducted by the ACMA, and will commence as soon as
possible in 2007, subject to the passage of the necessary legislation.
Main Issues
3.53
From submissions and evidence at hearings, the committee understands
that many of the issues raised by this Bill are interrelated, and it is
difficult to discuss particular issues in isolation. Nonetheless, the committee
has considered the issues under the following topics:
-
the extension of the analogue switch off date to 2010-2012 and
whether the measures in the Digital Television Bill will promote the uptake of
digital television services such that this is a feasible timeframe for the
switch-off of the analogue network;
-
the allocation of two new digital channels on the broadcasting
spectrum, in particular who can bid for the new channels and what services can
be provided on those channels;
-
continuation of the anti-siphoning regime, particularly the
proposed ''use it or lose it'' test and the restrictions on anti-siphoning
events being broadcast on FTA broadcasters' multi-channels;
-
the removal of genre restrictions from the national broadcasters'
multi-channels enabling them to offer more diverse content on their digital
channels;
-
multi-channelling by the commercial television broadcasters,
including the imposition of television licence fees on multi-channels, the
restrictions on anti-siphoning events being shown on multi-channels, and the
application of content and programming standards and captioning requirements to
multi-channels;
-
the future for HDTV broadcasting given the removal of the HDTV
quota from the end of the simulcast period; and
-
the introduction of a role for Government in the decision-making
process in relation to the grant of new BSB licences.
Analogue switch off date and the
uptake of digital services
3.54
The transition from analogue to digital television is being facilitated
through a 'simulcast period' – a period where commercial and national
television broadcasters transmit their programs in both analogue and SDTV
digital mode. During the simulcast period, broadcasters are also required to
transmit a limited amount of HDTV programs.
3.55
In order that broadcasters could meet their obligations for simulcasting
in analogue and digital modes, the Government lent broadcasters additional
spectrum at no extra charge. Television broadcasters must return the spectrum
currently being used for the transmission of analogue services at the end of
the simulcast period when the analogue network is due to be been switched off.[19]
3.56
In metropolitan areas the simulcast period commenced on 1 January 2001. In regional areas the simulcast period commenced at specified dates before
1 January 2004, so that all areas had digital television by 1 January 2004. Commercial and national television broadcasters are required to continue analogue
transmissions in these areas for at least eight years after the start of the
simulcast period, for metropolitan areas that is until the end of 2008.
3.57
The Government has announced that the simulcast period will now be
extended via regulations, so that the switch-over period will commence in the
period 2010-2012.[20]
3.58
The Digital Television Bill contains several measures, such as removing
genre restrictions on the national broadcasters' multi-channels and phasing in
multi-channelling for commercial television broadcasters, which are aimed at
driving the uptake of digital television which 'will bring significant benefits
to consumers and Australian society'.[21]
The committee heard a range of evidence on whether the measures in the Digital
Television Bill were sufficient to drive the uptake of digital television to
allow for an analogue switch-off date of 2010-2012.
3.59
In its 'Meeting the Digital Challenge' discussion paper the Department
estimated that, as of 31 December 2005, only 15.5 per cent of Australian
households had FTA digital television capability.[22]
The House of Representatives CCITA looked at some of the factors which have
been cited as contributing to the slow uptake of digital television in
Australia, including:[23]
-
that there were no clear technological benefits of switching to
digital television;
-
the lack of new content available on digital services;
-
poor consumer awareness that digital television would one day
replace analogue television;
-
the lack of certainty about the analogue switch off date; and
-
bad experiences with using digital television equipment.
3.60
Some of these factors, particularly the lack of new content and new
services offered by digital television, were also highlighted to the committee
by witnesses.[24]
3.61
Both the Media Entertainment and Arts Alliance (MEAA) and the Seven
Network indicated that the Government's current policies were not enough to
drive the uptake of digital technology to allow for a switch off date of 2012.[25]
3.62
Mr Jock Given stated that in his opinion the introduction of Channel B
for mobile television would do nothing for the uptake of digital FTA
television.[26]
In contrast, Ms Jane Van Beelen, Deputy Director Regulatory, Telstra, believed
that mobile television represented an indirect means of driving take up of
digital television in the home because it would encourage the digital content
industry and demonstrate the opportunities and the benefits available from new
services.[27]
3.63
The Seven Network was unsure as to whether the gradual removal of
restrictions on multi-channelling by the commercial FTA broadcasters in 2007
and 2009, and new datacasting and narrowcasting services on Channel A would
drive the uptake of digital television. However, Ms Godwin, Manager of
Regulatory and Business Affairs for the Seven Network was certain that allowing
the commercial television broadcasters unrestricted multi-channelling from 2007
would ensure that an analogue switch off date of 2012 was achieved:
We cannot see the reason why it would be okay to have unlimited multi-channelling
on ABC and SBS and not to allow the same for commercial broadcasters if we are
serious about reaching the switchover target of 2012. It is clearly the most
effective mechanism to get us to that point.[28]
3.64
A number of submissions and witnesses before the committee indicated
that the end of 2012 was a feasible timeframe for the switch off of the analogue
television network.[29]
Committee view
3.65
In considering the extension of the simulcast period, while the committee
accepts the Government is committed to the take up of digital television, it
recognises the competing factors in the commercial television market that need
to be taken into account.
Allocation of two new digital
channels
3.66
In its discussion paper 'Meeting the Digital Challenge', the Government
outlined the option of allocating two currently unassigned channels (Channel A
and Channel B) of the television broadcasting spectrum for new digital services.
In announcing the two new channels, the Minister stated that the allocation of
the spectrum is a significant step towards accessing new and innovative digital
services. Accordingly, neither of the new channels will be able to be used for
traditional in-home commercial television services or subscription broadcasting
services.[30]
3.67
As a preliminary point, the current details of the two new channels
outlined in the paper tabled in the Senate on 14 September 2006, differ from
options for the unallocated spectrum that had been previously canvassed in the
'Meeting the Digital Challenge' discussion paper. Previously, incumbent FTA
broadcasters had been prohibited from controlling licences to use additional
datacasting spectrum, and the Government had signalled its preference to
continue this probation.[31]
However, in its current form, FTA broadcasters are able to control Channel B.
3.68
At the hearing a representative from the Department indicated that the
rationale for this change in policy came down to a balancing of policy
considerations in relation to 'the desirability of having more competition for
certain types of services vis-Ã -vis other policy considerations'.[32]
3.69
The key issues which the committee considered in relation to these new
channels are those of control and use of the channels, specifically access to
the new digital channels, and control of the new licences for Channels A and B.
3.70
Channel A is proposed to be used for in-home FTA services such as
datacasting and narrowcasting services. Incumbent FTA broadcasters cannot bid
for Channel A. At present it is anticipated that Channel B will be permitted to
be used for a wider range of services than Channel A, including mobile
television services. There are no restrictions on who may bid for the Channel B
licence.
3.71
The committee received substantial evidence on how access to the new
digital channels should be regulated to ensure that the services provided on
these channels are new and innovative. The committee also heard evidence on why
certain groups should be excluded from controlling the licences for Channel B.
3.72
The community television sector has a cumulative monthly audience of
three million viewers a month.[33]
In its submission the Community Broadcasting Association of Australia (CBAA)
outlined why converting to digital television was so important to its members:
Over the next 3 years implementation of digital terrestrial
broadcasting is a pressing priority for community broadcasters. From the
perspective of the CBAA its member stations cannot simply remain analogue
broadcasters only. Community broadcasting is not just about FM radio. Add to
the mix 7 independent community television services, internet-delivered content
and the CBAA’s own satellite delivered Digital Delivery Network and you begin
to see the scope we have for diversity and strength in digital content
production and delivery.[34]
3.73
Mr Barry Melville, General Manager, CBAA, noted that the Digital
Television Bill lacked any substantive provision for the digital rollout of
community television.[35]
Mr Melville pointed out that when the Government announced digital reforms in
1999-2000, it was suggested that community broadcasters would have free
carriage on the unallocated spectrum on the back of datacasting services.[36]
Mr Melville indicated that his organisation would like to see a 'must carry'
obligation imposed on the licence of Channel A which would ensure spectrum
would be available for the transmission of community television in digital
mode.[37]
3.74
Representatives from the Department indicated that no decision has been
made as to where spectrum would come from for the transmission of digital
services by community television broadcasters, but there is a range of
potential options for community broadcasters obtaining carriage on the
unallocated channels.[38]
Committee view
3.75
The committee is sympathetic to the needs of the community broadcasting
sector. Community television broadcasters are keen to make the transition to
digital television services, however, as yet, no spectrum has been made
available for this purpose.
3.76
The committee was convinced that there is a strong public demand for the
allocation of digital spectrum to community television broadcasters.
3.77
The community television sector comprises seven locally owned, licensed
stations in Adelaide, Brisbane, Lismore, Melbourne, Mount Gambier, Sydney and Perth,
with more than 260 member groups, 3,200 volunteers and 50 paid staff. The community
television sector provides training in all areas of television production to
more than 500 Australians every year and has a combined annual turnover of more
than $5 million.
3.78
Over 3.7 million viewers watch community television in Australia,
according to Oztam survey results in August 2006. This is a significant
proportion of the national viewing market and indications are that this audience
is growing.
3.79
Community television broadcasts a diverse array of programming made by
and for local and regional communities. As the FTA television broadcasters and
viewing audience moves to digital television, it is vital that community
television be given the opportunity to retain its audience by also
transitioning to digital. Given the limited financial resources of community
television, it is essential that a significant lead time be provided, to enable
this transition.
Recommendation 1
3.80
The committee recommends the provision of digital television spectrum to
community television broadcasters.
3.81
The committee was also interested in why companies might be interested
in using Channel B as a mobile television service, given that a number of
telecommunications companies provide, or have plans to soon provide, 3G mobile
phone services.
3.82
Hutchison noted that it supported the allocation of spectrum for mobile
television. However, Hutchison raised concerns that in the absence of
appropriate regulatory settings, if a vertically and horizontally integrated
telecommunications company or a pay TV broadcaster were to control Channel B,
then competition in the supply of important existing and emerging services,
such as 3G services would be undermined:
For the short term and medium term - that is, until 2012, when
more spectrum will be available, we would expect, with the analogue turn-off - the
creation of a monopoly provider for mobile TV is a likely outcome. Under this
arrangement, there is the ability to exclude competitors. In the absence of
appropriately regulated access requirements, a single monopoly provider of
mobile TV services would be in a position to act as a gatekeeper. They will
determine whether end users access mobile TV or whether these services may only
be acquired by customers of a particular mobile carrier. The industry is at a
critical development stage with regard to the take-up of 3G services. If only
one mobile carrier is able to offer mobile TV services during this critical phase
of the development of 3G networks, this may have a tipping effect on the
various markets that may be impossible to reverse. [39]
3.83
Mr James Hooke, Managing Director, New South Wales, Fairfax, expressed
the view that Channel B will not generate a 'diversity dividend' – that is
diversity being generated through allowing new entrants to the media market –
if FTA broadcasters, Foxtel, and the owners of Foxtel are allowed to bid on the
channel.[40]
Mr Hooke explained why Fairfax believe the issue of control of Channel B is
so critical to the balance of the current legislation:
...channel B is the only source through which new content will
have a distribution channel ... The only way you will get diversity is if new
content is generated. If all you have is the piping down of existing content
through a new distribution channel there is no diversity. Yes, there is a
diversity of reception point, of handheld device and of screen size, but there
is no diversity in the content. Our view from the start has been that, in terms
of public policy, it is diversity of content and potential outlet channels for
that content that are essential.[41]
3.84
Ms Julie Flynn, Chief Executive Officer, Free TV Australia, stated her
organisation's view that if FTA television broadcasters were excluded from
controlling the licence for Channel B, then all potential providers with access
to a content library should also be excluded from controlling that licence.[42]
Mr Kim Williams of Foxtel indicated that his organisation would be happy to
be excluded from bidding for Channel B, as long as the FTA broadcasters were
not able to access Channel B.[43]
3.85
News Limited indicated that it opposed allowing FTA broadcasters to bid
for the datacasting spectrum while those operators still retained spectrum
which they could use for multi-channelling.[44]
3.86
In his supplementary submission, Mr Jock Given proposed the following
solution for the concerns raised about access to, and control of, the new
channels. Mr Given suggested prohibiting joint control of the transmission and
content licences for these frequencies. In Mr Given's view, proposals to impose
'possibly capricious' restrictions on who could bid for these licences may
serve immediate commercial interests, but will be less useful as a precedent
for the long-term planning of allocation of more spectrum as it becomes
available.[45]
3.87
The committee was also interested in the interplay between 3G mobile
phone services and mobile television services. The committee noted that there
have been reports that Telstra will be rolling out mobile television services
to its 3G customers in the next month. To this end, the committee was
interested in why Telstra would be interested in the Channel B licence. Ms Jane
Van Beelen of Telstra explained that Telstra's interest in the Channel B
licence was due to the limited capacity of 3G mobile television services.[46]
Of particular concern to the committee was the possibility that if a provider
which operated its own 3G service was to also control the Channel B licence,
there would be little incentive for them to develop the Channel B service,
because it would compete with the providers 3G service. Ms Van Beelen of
Telstra made the following observation on this scenario, citing specifically
the limitations on the 3G capacity:
I would have thought that, if anyone had invested in acquiring
this licence and, potentially, in the equipment required to supply services
using it, then they would be aiming to maximise the return on their investment,
which would involve maximising the use of the channel capacity.
... Once demand gets to a certain point, there will be a need for
additional capacity to be able to provide services at the right quality, and
meet the demand for broadcast video services over 3G.[47]
Committee view
3.88
The committee notes the advice of the Department that it is not
technically possible to split up each of the unallocated channels into smaller
portions to sell separately. The committee notes that the Department has
indicated that an access regime is something that would need to be considered prior
to the allocation of the channels. To that end, the Department has had
preliminary discussions with the ACCC on rules and competition issues that
would apply to the spectrum.[48]
Recommendation 2
3.89
The committee recommends that the Government consider whether access
arrangements for 'Channel B' would be appropriate in order to maximise the
opportunities for a diverse range of players to provide content on this
service.
Anti-siphoning regime
3.90 The anti-siphoning scheme ensures that certain events are available to
the whole viewing public by preventing pay TV licensees from acquiring
exclusive rights to listed events. The Minister may gazette a list of events,
or events of a kind, which the Minister believes should be available free to
the general public. The current anti-siphoning list comprises domestic and
international sporting events in twelve categories including cricket, tennis,
golf, motor sports and the football codes. Pay TV licensees are prevented from
acquiring a right to televise a listed event until a right has first been
acquired by the ABC, the SBS or commercial FTA broadcasters reaching more than
50 per cent of the Australian population.[49]
3.91
The anti-siphoning regime has been a constant source of tension between
those with interests in subscription television services and the FTA
broadcasters. Subscription television broadcasters argue the anti-siphoning
provisions unfairly advantage the FTA broadcasters and that many listed events
are not shown at all or shown as a delayed broadcast. For example ASTRA had the
following comments to make about the anti-siphoning regime in its submission:
While the scheme was ostensibly set up to guarantee continued
free-to-air coverage of events of national importance and cultural
significance, the evidence of the lack of broadcast coverage of listed events
by the free-to-air broadcasters proves it has only ever guaranteed an unfair
competitive advantage, exploited primarily by the commercial free-to-air
networks to the detriment of the growth and potential future development of
subscription television in Australia; of sporting codes and their various
representative sports bodies and of the Australian viewing public.[50]
3.92
In its submission Free TV expressed its confidence that commercial FTA
broadcasters use the listed sports that they acquire, and 'anything else is
available to pay TV'.[51]
3.93
Currently there are 12 categories of sporting events on the
anti-siphoning regime, namely: the Olympic Games, the Commonwealth Games, horse
racing, Australian rules football, rugby league football, rugby union football,
cricket, soccer, tennis, netball, golf and motor sports. The scope of events
listed within each category varies significantly. For example, under horse
racing, the only event listed is the Melbourne Cup; for the Olympic Games, the
listing is for 'every event held as part of the Olympic Games'; and tennis
includes every match of the Australian Open and Wimbledon and specific matches
from the French Open, the US Open and Davis Cup matches.[52]
3.94
In its 'Meeting the Digital Challenge' discussion paper, the Government
also acknowledged that the anti-siphoning list gave protection to a number of
events in their entirety, despite not all of the events being broadcast,
particularly tournaments comprising multiple rounds, such as golf or tennis. The Government's preferred option of dealing with this issue
is to apply a 'use it or lose it' approach, where, in the event that FTA
broadcasters fail to provide adequate coverage of a listed event, the event
would be considered for removal from the list.[53]
3.95
To this end, the committee considered two issues in relation to the
anti-siphoning list:
-
the proposed 'use it or lose it' approach; and
-
the breadth of events covered by the anti-siphoning list.
3.96
Before moving on to those issues however, the committee would briefly
like to draw attention to concerns raised by Premier
Media Group in its submission and in the course of the hearing. Premier Media
Group believe there is a technical oversight in the Bill which would permit
anti-siphoning events being shown on FTA broadcasters multi-channels before
they were premiered on the FTA broadcaster's main channel.[54] The committee makes no comment as to whether this matter is a
technical oversight or not, however, it believes the Department may wish to
further consider the concerns raised by Premier Media Group.
'use it or lose it'
3.97
The 'Meeting the Digital Challenge' discussion paper set out how the
Government's proposed 'use it or lose it' approach would work in relation to
the anti-siphoning list.
3.98
Commencing 1 January 2006, the 'use' of events on the anti-siphoning
list by commercial FTA and national broadcasters would be monitored by the
ACMA. Every six months the ACMA would then report to the Minister the events that
had been acquired by FTA commercial or national broadcasters, how those rights
were used, and whether unused or partially-used rights were offered to other
broadcasters, including subscription television. The Government proposes to
make use of this information to consider, from 1 January 2007 and on an ongoing basis, the need to retain events on the anti-siphoning list that may not
have been adequately utilised by the FTA broadcasters.[55]
3.99
The Government is considering the following criteria for determining
'adequate usage' of events on the anti-siphoning list:
-
what broadcast rights had been acquired by the FTA broadcaster;
-
whether the event or events which make up an item were shown by
broadcasters able to reach at least 50 per cent of the population;
-
an event would be considered to have been broadcast if at least
half of the total event was broadcast;
-
whether the event or events that make up the item were shown
live, or near live (commencing within one hour of the start of the event);
-
whether a delay in showing the event or events that make up the
item was intended to allow the event to be broadcast at a time of, or in a
form, that would provide greater audience interest;
-
relevant contractual obligations with the rights holder;
-
in cases where FTA rights were not fully utilised, whether those
rights were made available to another FTA broadcaster and whether any
subscription TV rights held by the broadcasters were made available to a
subscription TV operator on a reasonable basis; and
-
other matters that may be relevant in individual circumstances.
3.100
There were mixed views amongst witnesses and submittors as to whether
the 'use it or lose it' scheme should be backed by legislation. Broadly
speaking, those with an association with pay television supported the scheme
being included in legislation[56]
and FTA broadcasters did not think the scheme required any legislative backing.[57]
3.101
Representatives from the Department gave evidence that the 'use it or
lose it' scheme did not need to be included in the legislation:
The 'use it or lose it' scheme can be implemented under the
current act. The minister creates the list and amends the list ...
[The 'use it or lose it' scheme does not need legislation to be
enacted for it to start-up on 1 January 2007 because] it is entirely a matter
for the minister or the government ...
The minister already has all the necessary powers to implement
the 'use it or lose it' list.[58]
3.102
The committee also heard evidence on how various stakeholders raised
concerns with the criteria for assessing 'use' in the proposed 'use it or lose
it' scheme.
3.103
Mr Bruce Meagher, Director, Strategy and Communications Division, SBS,
is of the view that the concept of 'use' is difficult to assess in tournaments
where there are multiple events or games:
My point was simply that it would be very easy to identify
whether, for example, a broadcaster had, having acquired the rights, used the
Melbourne Cup. That is just an on-off switch. At the other extreme, with
something like the Olympic Games, where there are obviously multiple events
under the umbrella of the one larger event, it is very hard to determine. Then
in the intermediate phases, like football competitions, where there are
multiple games within a round, you have to determine how many games you have to
use.[59]
3.104
Ms Julie Flynn of Free TV Australia noted that her organisation believed
that in applying the 'use it or lose it' rules, the ACMA should look at the
acquisition and use of sporting rights by both the FTA networks and the pay
television providers.[60]
3.105
Representatives from the Department indicated that consultation was
continuing with stakeholders on the guidelines for the 'use it or lose it'
scheme:
In the media reform discussion paper released in March this
year, [the Minister] indicated several guidelines for ‘'use it or lose it'’,
which were obviously, given it was a discussion paper, intended to be for the
purposes of discussion. Since the announcement of the government’s media reform
package in July, the minister has been in discussion with rights holders and broadcasters
about those guidelines. That process is continuing.[61]
3.106
The committee notes the potential difficulties in determining whether FTA
broadcasters have 'used' an event on the anti-siphoning list. The committee is
confident that those issues will be taken into account as the Government continues
its consultations on the guidelines for the 'use it or lose it' scheme.
Breadth of the anti-siphoning list
3.107
A number of witnesses commented on the breadth of events covered under
some of the categories on the anti-siphoning list. Mr Jon Marquard, Chief Operating
Officer of Premier Media Group, cited the Rugby World Cup as an example of how
the list is too broadly drafted:
...every single match of the Rugby World Cup is listed, so that a
match between Namibia and Canada is caught under the Australian anti-siphoning
laws. We say that should be pared back to events involving Australia,
semifinals and finals and those sorts of things. That makes much more sense. Do
not just capture the entire tournament or event.[62]
3.108
In contrast to the Australian scheme, Mr Marquard noted that other
countries have anti-siphoning lists which only cover events in which a team of
that particular country is playing:
If I can just use a very recent practical example: in Italy and
France they both have anti-siphoning schemes as well, but Italy’s scheme in
relation to soccer only lists matches involving Italy and the final, and in
France—curiously enough - they cover matches involving France and the final.
Yet, in Australia, we cover every single match, and that again goes to the
point of depth.[63]
3.109
Premier Media Group did not propose any changes to the Minister having
the discretion to add or remove events from the anti-siphoning list.[64]
3.110
In the course of Free TV Australia giving evidence, the committee's
attention was drawn to an anomaly in the extent of the anti-siphoning list.
Currently, the list covers each match at the Wimbledon tennis tournament.
However, as Ms Julie Flynn of Free TV Australia pointed out, half the matches
at Wimbledon are not covered by the host broadcaster, and so are not available
to anyone.[65]
Committee view
3.111
The committee accepts the Department's advice that the 'use it or lose
it' scheme can proceed from 1 January 2007 without any need for it to be
provided for in legislation. Further the committee agrees with the view expressed
by Free TV Australia in its supplementary submission that a
legislated scheme lacks the flexibility required to deal with complex sports
rights negotiations and will inevitably result in events being wrongly
delisted.[66]
3.112
The committee recognises the confusion as to what constitutes an 'event'
for the purposes of the anti-siphoning regime, particularly with multi-day and
multi-round competitions. To this end, the committee recommends that a
clarification be made of the definition of 'event' for the purposes of the
anti-siphoning list.
Recommendation 3
3.113
The committee recommends that the Minister retain control over
anti-siphoning regulations, and that clarification be made in relation to the
definition of 'event' for the purposes of the anti-siphoning list.
Removal of genre restrictions on
the national television broadcasters' multi-channels
3.114
Currently the national television broadcasters (ABC and SBS) can only
broadcast a limited range of programs on their multi-channels. Examples of the
types of programs that can be broadcast include: programs which wholly or
principally deal with regional matters; educational programs; science programs;
religious programs; health programs; and arts-related programs.
3.115
The Digital Television Bill provides that the national television
broadcasters will have the genre restrictions lifted from their multi-channels
once the Bill receives Royal Assent. The Explanatory Memorandum noted that very
little concern was raised in relation to this issue when it was proposed in the
'Meeting the Digital Challenge' discussion paper.[67]
Although this position was reflected in submissions[68]
and evidence to the current inquiry, there are some concerns raised that the committee
believe are worth highlighting.
3.116
The ABC welcomed the lifting of the genre restrictions on its
multi-channel. In particular the ABC believes that lifting the genre
restrictions will allow it to offer viewers greater access to the full range of
publicly-funded programs, including archival material.[69]
3.117 However, the ABC believes that sport is a key driver of digital
television uptake, and that there are clear consumer benefits to making more
live sport available on the ABC's multi-channel. This point is discussed
further in this chapter in the section dealing with multi-channelling by
commercial broadcasters (see paragraph 3.136).
3.118
SBS noted that it has previously argued for the lifting of genre
restrictions. SBS believes that the key driver of digital technology uptake is
the availability of new content, rather than improved picture quality. SBS is
developing plans for a new digital multi-channel service which would include a
significant amount of new and original Australian news, drama and entertainment
programs.[70]
3.119
However, SBS cautioned that whether its multi-channel would reach its
full potential would depend on the provision of adequate funding:
The question really is one of funding ... We believe that to make
the multi-channel successful we do need additional funding; we do not have the
revenues to fund it to the extent that we would like. Obviously we can get a
perfectly good channel up even under existing budgets, but we would like to do
a lot more ...In order to get a reasonable quality - obviously if we were given
several hundred million dollars we could make a fantastic channel - we are
looking at of the order of $20 million. It obviously depends upon how much we
get as to what we could do.[71]
3.120
Mr Christopher Warren of the MEAA also highlighted the importance of
adequate funding for the national broadcasters to enable them to provide
digital services and drive the uptake of digital television.[72]
3.121
The committee welcomes the removal of genre restrictions on the national
broadcasters. The question of funding for the national broadcasters is for the
Government to determine in the light of its policy objectives.
Multi-channelling by commercial
television broadcasters
3.122
The Digital Television Bill provides for the removal, from 1 January 2007, of the requirement that commercial television broadcasters provide a HDTV
version of the analogue and SDTV simulcast service. From 1 January 2009 the commercial television broadcast licensees will be able to broadcast a single SDTV
digital multi-channel in addition to the simulcast service and the HDTV
multi-channel service.
3.123
The Government states that lifting the prohibition on multi-channelling
by commercial broadcasters recognises the need for a balanced approach to
reform and ensures industry stability:
This approach recognises that while multi-channelling
restrictions have provided a period of stability during the transition period
to digital, analogue switchover provides a natural end point for these
restrictions ...[73]
3.124
The Explanatory Memorandum noted that in response to the Government's 'Meeting
the Digital Challenge' discussion paper, there had been no clear consensus
amongst respondents on whether multi-channelling for commercial television
broadcasters should be allowed.[74]
3.125
The committee heard a range of views on these proposals. Some of the
aspects of concern about the proposal were:
-
the imposition of television licence fees on the multi-channels;
-
the restrictions on showing anti-siphoning events on
multi-channels;
-
that content and programming standards do not apply to the
multi-channels;
3.126
There was no clear consensus in submissions or amongst witnesses
supporting or opposing the multi-channelling proposals for commercial
television broadcasters.
3.127
The committee notes the evidence from Free TV Australia that there is a
difference of opinion between its members as to whether there was the technical
capacity for broadcasters to provide multi-channels while also meeting HDTV
obligations.[75]
3.128
Ms Bridget Godwin of the Seven Network explained that, given the
potential benefits for viewers from multi-channelling, the commercial
broadcasters should be allowed to transmit unrestricted multi-channels from 1 January 2007:
Multi-channelling would offer clear benefits to the community,
providing more free content choices for viewers, many of whom would never be
able to afford pay TV, and new opportunities for small businesses traditionally
unable to access mainstream television advertising. The government has proposed
that commercial broadcasters will be able to provide only a single multi-channel
from 1 January 2009 and an HD channel from 1 January 2007. Given the clear public policy benefits, we cannot understand why we would not be treated on
equal terms with the ABC and SBS, who will be able to provide unlimited multi-channels
from 1 January 2007.[76]
3.129
Ms Bridget Godwin referred to the introduction of digital television in
the United Kingdom as an example of how SDTV multi-channelling could increase
the uptake of digital television services.[77]
3.130
Mr Nicholas Falloon stated that previously Network Ten had supported
subscription multi-channelling. Network Ten does not support purely FTA
multi-channelling.[78]
The committee notes that although Publishing and Broadcasting Ltd (PBL) did not
make a submission to this inquiry, it has previously indicated its opposition
to multi-channelling.[79]
3.131
Representatives of the Department noted that the commercial broadcasters
were not in agreement about bringing forward multi-channelling. Therefore, the
Department's view is that unrestricted multi-channelling by commercial
broadcasters should not be brought forward to 2007, as there is no guarantee
that all broadcasters would participate in multi-channelling.[80]
3.132
The committee notes that some witnesses and submissions with an interest
in subscription television broadcasters oppose relaxing the prohibitions on
multi-channelling by the commercial FTA broadcasters, unless the anti-siphoning
regime is reformed to enable subscription TV providers to freely compete for
sporting rights.[81]
Imposition of licence fees on
multi-channels
3.133
As set out in Chapter 1, the Television Licence Fees Amendment Bill 2006,
which is part of the current package of reforms, amends the definition of 'gross
earnings' to include all sources of revenue from commercial television
broadcasting when calculating the licence fee.
3.134
The effect of this amendment is that all revenue derived by a commercial
television broadcasting licensee from the televising of advertisements (or
other matter) on all services provided by the licensee, will be included for
the purposes of calculating the licence fees payable for the commercial television
broadcasting licence.
3.135
A number of organisations, including Free TV Australia and Channel 7,
indicated opposition to the proposal. They argue that as multi-channelling is a
new and emerging service, it should be able to establish itself without the
constraints of fees:
... a moratorium on licence fees is consistent with the way that
other new and emerging services, like pay TV, have been treated from the
outset.[82]
Restrictions on showing
anti-siphoning events on the multi-channels[83]
3.136 A number of witnesses voiced their opposition to the provisions of the Bill
which would prevent broadcasters from showing anti-siphoning events on their
multi-channels unless it has previously been shown on its main channel,
or is simulcast on the main channel and the multi-channel.
3.137
The ABC cited the example of its broadcast of regional and state-based
netball competitions as a demonstration of the advantages offered by allowing
anti-siphoning listed events to be shown on its multi-channel prior to being
made available on the main channel:
For example, in May 2006 the ABC began broadcasting matches from
the regional and state-based netball competition live on ABC2 on Friday nights
and then replaying them on Saturday afternoons on its main television channel.
This allows the Corporation to provide live coverage of the matches while
keeping faith with its loyal audiences for longstanding programs on its main
channel. The ABC believes it would be appropriate if it was in a position to
similarly broadcast the international netball Test matches live on ABC2 prior
to their re-broadcast on the ABC main channel. However, the proposed
anti-siphoning restrictions on its multi-channel services would prevent this.[84]
Content standards and captioning
requirements for multi-channels
3.138
The Digital Television Bill provides that Australian content standards
will not apply to the commercial television broadcasters' multi-channels. The
legislation also provides for a review to be conducted at least one year before
the end of the simulcast period to consider the application of content and
captioning standards to multi-channels. The Explanatory Memorandum provides the
following explanation for not applying Australian content standards to the
multi-channels:
These provisions ensure that the Australian content and
children’s television quotas cannot be satisfied by programming provided on
multi-channels. By excluding multi-channels, the standards will be required to
be satisfied by programming provided on the simulcast or main channel, thereby
ensuring the free availability of this content to the widest possible audiences
during the simulcast period. This will also provide time for multi-channels to
be developed and become established before they are subject to the full suite
of regulatory obligations.[85]
3.139
The Screen Producers Association of Australia (SPAA) stated in its
submission that its support for commercial FTA multi-channels was dependent on
Australian content requirements being introduced at the same time as the new
services.[86]
At the hearing, Mr Geoffrey Brown of the SPAA detailed why his organisation was
concerned about waiting until the end of the simulcast period to apply
Australian content requirements to the multi-channels:
The idea of revisiting the issue in 2010 or 2012 we think is a
bit naive, given the market forces there at the moment and the influence of the
networks. The networks are already extremely resistant to the idea of any level
of content regulation. The resistance to showing first-run Australian
children’s programming is there for all to see. We think the only way the
government can address it is to establish a regime at the beginning and then
perhaps modify that as time progresses—seeing where the economics of these multi-channels
take us. But to let it slip at the beginning is problematic.[87]
3.140
Mr Jock Given was of the opinion that the review of the application of
content and captioning standards should occur as part of the introduction of
the multi-channelling services, and not at the end of the simulcast.[88]
In his submission, Mr Given went on to make the following observation
about the volume of Australian content that should be required on the
multi-channels:
The standards for multi-channel services need not be the same as
those for existing services, but, at the very least, the legislation should
make it clear that a substantial commitment to additional, original Australian
content is expected from free-to-air broadcasters as part of the additional
flexibility they will get in their ability to use their digital capacity.[89]
3.141
Network Seven stated that although it had a strong commitment to local
and Australian content, it did not support mandated levels of Australian
content on the multi-channels, because those channels will be launched into an
uncertain environment.[90]
Committee view
3.142
The committee notes the opposition of some organisations to the
relaxation of the prohibitions on commercial broadcasters multi-channelling in
the absence of any reform to the anti-siphoning regime. The committee has
already considered the anti-siphoning regime and the specific issues that it
believes need to be addressed through the Digital Television Bill.
3.143
The committee notes the concerns raised in relation to the imposition of
television licence fees on multi-channels.
3.144
The committee supports the Government view that anti-siphoning events
should be broadcast first on the commercial television main channels.
3.145
The committee notes that little feedback was received in relation to the
captioning requirements for commercial broadcasters' multi-channels. The committee
however recognises that the Government intends to review whether and how
captioning obligations, Australian and children’s content standards and codes
of practice should apply to multi-channels. The review should be timed to allow
for any necessary changes to the regulation of multi-channels prior to the end
of the simulcast period.
High Definition Television
3.146
Compared with SDTV, HDTV is spectrum intensive. On the seven MHz
channels that have been allocated to the FTA TV providers it is possible to
transmit one HDTV signal or four SDTV signals.[91]
The high demand for broadcasting spectrum therefore puts pressure on
broadcasters' use of limited spectrum.
3.147
The proposed amendments to the HDTV obligations would require the
1040 hours per year HDTV quota to continue during the simulcast period,
but will be removed once the simulcast period ends. Essentially this would
allow the market to decide the preferred use of the digital spectrum beyond the
simulcast period.
3.148
The Explanatory Memorandum notes that there was no clear consensus
amongst respondents to the 'Meeting the Digital Challenge' discussion paper as
to whether the quota should be retained.[92]
This lack of consensus was apparent in the evidence and submissions before the committee.
3.149
Submitters in favour of retaining the HDTV quota argued that it provides
certainty to consumers and FTA broadcasters should be obliged to provide it as
it was the basis upon which they were allocated additional spectrum.
3.150
For example ASTRA, which was critical of the initial allocation of the
seven MHz channel for the broadcast of digital terrestrial television
stated:
True HDTV must be showcased and promoted by the commercial
broadcasters on their primary digital channel. As the overriding reason for the
grant of additional 7 MHz of spectrum to each of the free-to-air broadcasters,
HDTV should not be 'siphoned' off to a secondary channel via proposed multi-channelling.[93]
3.151
Broadcast Australia also supported the retention of the HDTV quota for
the protection of consumers who had already purchased HD equipment:
The continuation of this measure will ensure that Australia
gains the benefit from a rapidly emerging global trend towards HD production of
television programming, particularly in the US and now also in the UK and
elsewhere in Europe. In addition, it is important to recognise that both
broadcasters and consumers in Australia have already invested significant sums
in HD and HD-capable equipment and that it would be both oppressive and
premature for this to be jeopardised while the international television
production environment is still in a transitional stage...[94]
3.152
Submitters in support of removing the HDTV quota suggested that by the
end of the simulcast period the HDTV market will be sufficiently sophisticated
that regulatory control would no longer be required. For example the Seven
Network told the committee:
There are many broadcasters who advocate HDTV content and say
that they believe that that is what consumers want and they will continue to
provide it. We certainly believe that HDTV has a place in the digital
television spectrum. But we believe that mandating a quota, firstly, just
requires people to do something they say they are going to do anyway in many
cases and, secondly, stops the market from operating to let the consumer decide
which they would prefer—whether they want more content or whether they want
more HD content.[95]
3.153
The Special Broadcasting Service also favoured a consumer driven
approach:
We do believe that, over time, there will be increased high
definition and that people will come to value high definition. If you look at
the UK, it is quite interesting. They started with a model driven by multi-channelling,
and now that has been quite well established there are substantial amounts of
high definition, and that is often the point of differentiation for channels
and providers. But we agree with you that, over time at least, removing the
quota obligation would be a sensible move...
[I]ncreasingly, content will be created in high definition,
particularly out of Europe. A lot of stuff is coming out now that is just in
high definition. I think there will be a pressure on providers to deliver in
high definition, but I think the issue over time is whether they are required
to do two channels, as we are now—a standard definition channel and a high-definition
one—or whether they should not just have one channel with the flexibility, when
they have a good quality program in high definition, to show it in that form.[96]
3.154
On a related topic, the committee also heard from a number of witnesses
concerned that the current regulatory framework allowed Australian broadcasters
to transmit 'substandard' HDTV services. FOXTEL described the problem in the
following way:
The Bill...does not specify an internationally accepted HDTV
standard and therefore ensures that one of the commercial broadcasters will
continue to broadcast in a substandard HDTV standard [576p high definition
format]. FOXTEL believes that the Bill should specify an internationally
accepted HDTV standard (i.e. 720p or 1080i [high definition format]).[97]
3.155
The particular concern with this issue was that by including the
transmission of services that are not HDTV in the quota for HDTV services,
effectively allows spectrum which should be used for 'true' HDTV services to be
used for other purposes.
3.156
The committee supports the removal of the mandated HDTV quota at
switchover.
3.157
The committee notes the concerns expressed regarding the lack of an
internationally accepted HDTV standard in force in Australia and draws this to
the Minister’s attention.
New commercial television broadcast
licences
3.158
The Digital Television Bill makes several changes in relation to the
grant of new commercial television licences within the BSB. Firstly, the Bill
lifts the moratorium on the grant of new commercial television licences in the
BSA. Secondly, the Bill transfers the decision-making power in relation to
these licences from the ACMA to the Government. Thirdly, the Bill provides for
a review to be conducted before the end of the simulcast period into the need
for another commercial television broadcast licence.
3.159
According to the Explanatory Memorandum, transferring the decision
making powers in relation to the grant of a new commercial television licence could
provide the Government with a direct role in addressing the policy questions
associated with the allocation of a commercial television licence, while the ACMA
would undertake the technical investigations and planning exercises as well as
allocating the licence subject to finalisation of the review report by the
Minister.[98]
3.160
The committee received some feedback on these proposals, particularly in
relation to the transfer of decision-making power from the ACMA to the
Government.
3.161
In its submission, Free TV supports the decision to transfer decision
making on new licences from the ACMA to a higher level. However, Free TV
Australia argues that the decision to grant a new licence should be made by
both houses of Parliament, and not the Minister.[99]
3.162
MEAA is opposed to the Government having a role in the grant of TV
licences. MEAA are of the view that the grant of licences is central to the
ACMA's role as an independent regulator.[100]
3.163
The committee notes that the transfer of decision making power in
relation to the grant of new commercial television licences for the BSB from
the ACMA to the Government represents an election commitment.[101]
The committee also notes that there are some concerns over this proposal. The committee
notes that the proposal to transfer decision making power from the ACMA to the
Government, represents a significant change to the process from granting
commercial television broadcasting licences. Nonetheless the committee has not
been provided with submissions or evidence which it considers provide a
persuasive or convincing argument for preventing these amendments being passed
by the Senate.
A fourth commercial free-to-air
3.164
Despite the Digital Television Bill lifting the moratorium on the grant
of a new commercial television broadcasting licence, the Government has
indicated that it does not believe a clear case has been established for a new
commercial FTA network to be established at this stage.[102]
The committee heard evidence from various stakeholders on the issue of the
so-called 'fourth commercial FTA channel'.
3.165
Mr Geoffrey Brown, Executive Director of the Screen Producers Association
of Australia (SPAA), stated that his organisation would prefer a fourth
commercial FTA channel, instead of the new Channel B. The SPAA believe that a
fourth commercial FTA channel broadcasting initially in analogue/digital
simulcast, and then only in digital from 2010, could be a driver for digital
take up:
There would be a fourth free-to-air network, which would be
simultaneous analogue and digital to, say, 2010 and then there would be a
switch to digital two years before the incumbents—in other words, it would
switch in 2010 and 9, 7 and 10 would cross over in 2012. We think that is a way
of addressing the digital landscape .... Unless we create that awareness out
there we are just going to plod along, trying to sell the technology by itself.
It is not selling by itself. It has not sold by itself from day one. Content
will drive that. An option to channels 7, 10 and 9 that disappears off the analogue
service in 2010 tells them that, if they want that service, they should go out
and get a digital receiver.[103]
3.166
Mr Kim Williams of Foxtel, noting that his organisation did not have a
formal position on whether a fourth commercial television licence should be
granted, highlighted the potential for increased competition and content choice
resulting from the introduction of a fourth commercial FTA network.[104]
3.167
News Limited argued in its submission that there is no basis for the
argument that the market cannot support an independently owned fourth
commercial FTA network, but can support up to eight new FTA multi-channels.[105]
3.168
Network Ten stated in the course of hearings that it does not support
the introduction of a fourth commercial FTA channel.[106]
3.169
Free TV Australia considered the issue in a much broader context in its
submission. Free TV Australia noted that the Government's position that there
was no case for the allocation of a new FTA commercial television licence
within the BSB at least until the end of the simulcast period. Free TV
Australia then extrapolated this reasoning to conclude that there is no case
for another FTA licence on any delivery platform. Free TV Australia submitted
that any decision to grant a new television licence should be based on a
comprehensive review examining the public interest in granting a new licence
and should consider the impact on existing FTA broadcasters.[107]
3.170
Given the diverse views the committee supports the Government's
contention that no clear case has been established for a new commercial FTA
network.
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