Additional comments by Senator Nick Xenophon
Are the banks having a lend of us on credit cards?
1.1
Mr Ross Greenwood, Business and Finance Editor, Nine Network, hits the
nail on the head when he describes a system where 'some of the poorest and most
vulnerable in our community subsidise the wealthiest in our community'.[1]
The system adopted by credit card providers has in practice provided more
benefits to those who are well off and has often come at a heavy price for
those who are less well off.
1.2
The Committee heard that for some, quite possibly those who grew up with
positive financial role modelling and those fortunate enough to receive some
level of financial education, paying down the complete outstanding balance on a
credit card at the end of each month results in a useful and often free
service. As Mr Greenwood states 'a good customer pays nothing for their credit
card'[2]
and is also rewarded with points or other benefits associated with the loyalty
schemes of their providers.
1.3
Sadly for many Australians, this is not the case. Mr Greenwood also
described the plight of those at the other end of the spectrum:
If you go to the Insolvency and Trustee Service Australia,
which records part X bankruptcies and also broad bankruptcies in Australia,
what it has found over a period of time is that those people most prone to
bankruptcy in Australia are males under the age of 28, at an amount of less
than $5,000. It is credit card debt. What happens is that those people—males
under the age of 28, and increasingly females as well—for amounts of less than
$5,000, are now mostly going to part X, so they are going into schemes as
distinct from going bankrupt, but they are subsidising...people who pay off our
credit card balances each month.
...
[T]he point is that the person who is suddenly in that
position—who gets the offer through the mail and whose car has just broken down
but who has to go to work—in the real world has to say, 'I've got to fix the
car; I've got to put new tyres on the car; I've got to do whatever I do.' It is
sheer desperation.[3]
1.4
The Committee heard of the practices adopted by banks that employ
behavioural science techniques to target 'the perfect credit card customer...somebody
who is responsible enough to pay off the interest but too indebted to ever pay
off the principal'.[4]
1.5
Mr David Koch, Finance Editor, Seven Network, highlighted the predatory
behaviour of banks, informing the Committee that 'the stats say you are more
likely to get divorced than you are to change banks'.[5]
With this knowledge, banks entice new customers with interest free periods at a
loss, knowing that once the customer is reeled in, they will potentially stay
with the bank for life.
1.6
I commend the Committee for acknowledging, in Recommendation 6 of the report,
the need to apply credit card lending on the basis of the borrower's ability to
repay the debt. The committee heard, at a public hearing on 26 August 2015, of
the relative ease and necessity of differential lending rates:
Senator XENOPHON: I have a question to David Koch. You
talk about lower interest rates for the good risks. Firstly, how easy would it
be, with algorithms, to objectively rate the risk and set the rate? Secondly,
is the flip side of that higher interest rates for bad risks, or should those
bad risks not have the same access to credit cards or at all?
Mr Koch: The information is readily available on every
single Australian through their credit report and their credit score. It means
a financial institution would actually have to treat a credit card customer as
an individual to make a decision, rather than one of five million
customers—'You've all got to pay the same rate and we're just going to hose out
increases in credit card limits because that is what we get rewarded for
internally: the more customers that borrow more, the bigger the profits are
going to be.' Getting that information to build a risk-based pricing system is
pretty easy these days. If an insurance company can do it with your premiums,
your own bank can, which has your own financial life on the screen in front of
them. But it means you are going to have to focus. This is why I believe that
there should be no unsolicited credit cards or increases in limits. When a
customer comes to you and says, 'I would like a credit card,' they have made a
decision and you have got to make, as a financial institution, an individual
decision based on that customer. I think then we start to get a bit of a
marrying of the minds.
Senator XENOPHON: So it is not so hard.[6]
1.7
Mr Koch aptly states that a credit card is a 'dream merchant'[7]—they
offer easy money, enticing and enabling Australians to spend beyond their
means. Is this responsible lending?
1.8
Mr Paul Clitheroe, Chairman, Money Magazine, acknowledges that:
...credit cards are a wonderful thing (and) lower fees and
charges are great but at the end of the day we as a community of people need to
say that the big institutions have all the marketing power and the poor little
consumer wants all of this stuff and has no idea of the consequences.[8]
1.9
Institutions seem to be getting a disproportionate amount of revenue
from credit cards used by those who can least afford it and rewarding those
that never pay a cent of interest with loyalty program points.
1.10
Mr Alan Kirkland, Chief Executive Officer, CHOICE, informed the
Committee that:
...the evidence from the caseworker organisations is that
although a lot of disadvantaged people end up with long-term debt that is not
the intention when they first engage with credit cards; it is just that it
turns into long-term debt because they are given too high a credit-limit
increase that builds up over time. They are not sent the signals, through their
statements, that alert them to the risk early in the interactions with their
credit card account. If we can protect people at the front end then we can stop
that, what is overwhelmingly short-term debt initially, turning into long-term
debt.[9]
1.11
I am encouraged by the report recommendations to increase product
disclosure and transparency, greater provision of consumer credit card usage
data on statements and contacting consumers and discussing the suitability of
their credit card. However more can be done.
1.12
Mr Koch and Mr Greenwood suggest consumer warnings, such as those found
in gambling venues and on cigarette packaging. Mr Christopher Zinn, a consumer
advocate suggests calling credit cards 'debt cards', 'because frankly that is
what they are'.[10]
1.13
I call for greater scrutiny of the ethical behaviour of our lending
institutions. Rather than using manipulative techniques to groom consumers to
become dependent on debt, institutions should be held responsible.
1.14
It is essential for the sake of millions of Australian consumers that
the recommendations contained in the Committee’s report be acted upon as soon
as possible.
Recommendation 1
1.15
Consideration should be given, in conjunction with consumer groups and
experts, to providing appropriate warnings on credit card statements and credit
card advertisements.
Nick Xenophon
Independent Senator for South Australia
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