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Chapter 3 - The availability and transparency of fee information
3.1
The Committee's second term of reference was the
availability and transparency of fee information for consumers who undertake
electronic banking transactions or telephone banking.
3.2
The Committee isolated a number of major issues
from this term of reference.
The availability of fee
information on electronic and telephone banking
3.3
The issue here was whether information on fees
is available in ways which are beneficial to consumers. The Committee received
submissions on this from the Australian Bankers' Association (ABA) and from
individual banks. These submissions advised generally that fee disclosure was
necessary and desirable, to facilitate efficient markets and to protect
consumers. The banks argued, however, that comprehensive fee information for
consumers was already provided under the various codes of conduct approved by
ASIC. These codes are market based and therefore are particularly effective.
The codes are also being reviewed, which should improve even more the
accessibility and transparency of information for consumers.
3.4
The banks also argued that in any event they
went further than the codes required, providing information to customers on how
to minimise fees. The banks advised that this is done by training counter staff
to assist customers, by special brochures, by information on statements and
especially through Internet sites.
3.5
The banks explained, however, that fee
information is related to the relationship between costs and benefits, warning
against excessive information that will not assist but confuse consumers and
add to costs which will be passed on to customers.
3.6
In particular, the ABA advised that there is at
present a high level of fee disclosure, required since at least 1996 by the
Code of Banking Practice and the EFT Code of Conduct. These requirements ensure
that customers are provided with comprehensive information on fees and changes
to fees, well before they occur. Many financial institutions in fact go further
than these existing disclosure provisions. The ABA claimed that there are no
other continuous supply industries where there is the same level of disclosure
or notification. In the light of such disclosure any proposals for change
should be subject to a detailed cost benefit analysis and tested, to ensure
that they will actually improve the position of consumers. The ASIC Transaction
Fee Disclosure Working Group would be a suitable body to do this.
3.7
The Commonwealth Bank submitted that it is
important to provide fee information to enable customers both to be aware of
the fees they are paying and to minimise those fees. The Bank produces an
extensive range of fee brochures which are available at all branches. When the
Bank writes to customers to change fees, it provides information on how to
avoid or minimise fees; bank staff are also trained to assist customers to do
this. The Bank also publishes extensive fee information on the Internet and
conducts workshops and seminars for disadvantaged and community groups on the
advantages of electronic banking.
3.8
In addition, the Commonwealth Bank advised that
the Code of Banking Practice and the EFT Code of Conduct, which are voluntary
codes agreed between industry and government, have established efficient
disclosure regimes. The Codes provide generally for full disclosure of fees
when an account is opened or on request, and for notice of increases in fees or
new fees for ATM or EFTPOS at least 30 days before they take effect. The
Commonwealth Bank noted that there are a number of reviews in progress of the
fee disclosure framework.
3.9
The ANZ Bank submitted that informed customers
are essential for efficient markets. A lack of proper information results in
reduced competition with higher prices for lower quality products. In this
context the Bank suggested that market based solutions such as self-regulatory
codes will provide better information than intervention-based solutions, such
as liability laws and forced disclosure.
3.10
The ANZ Bank emphasised that the provision of
information is, however, only sensible if the benefits of the information
outweigh the costs of providing it. Mandatory disclosure provisions may
actually harm consumers because suppliers will pass on any costs involved. The
quality, not the quantity, of disclosure is important. Information should not
be excessive or complex.
3.11
Like the other banks, the ANZ Bank noted that
disclosure of transaction fees in Australia by banks to retail customers is
governed by the relevant Codes, which are being reviewed. These Codes, together
with ANZ Bank practice, provide for substantial disclosure already of ATM,
telephone and Internet banking excess withdrawal fees.
3.12
The ANZ Bank advised that it discloses
transaction fees when an account is opened, an ATM card is issued, on monthly
account statements, in brochures and when fees are changed. In the case of the
Internet, the excess withdrawal fee is also displayed on the ANZ Bank home page
each time that a customer logs on for Internet banking. The Bank noted that the
Internet is a powerful channel for disclosure, with full listing and
explanation of all personal and small business Internet banking fees.
3.13
In any event, the ANZ Bank submitted that its
practice is to go beyond disclosure obligations under the codes and to provide
information to customers on how to manage and minimise fees. For instance,
monthly transaction account statements include suggestions on how to do this.
3.14
The St George Bank submitted that the relevant
codes provide for the availability and transparency of electronic banking fees
in a variety of ways. In addition, the Bank provides a booklet on fees and
charges and how to minimise them and sets out this information on its Internet
site.
The transparency of fee
information on electronic and telephone banking
3.15
The issue here is whether fee information is
sufficiently transparent to enable customers to make an informed choice between
products. The Committee received submissions from consumer groups and
individual consumers which advised of a lack of transparency in fee information
provided by banks. The consumer groups submitted that different products are
hard to compare, because of different fee structures and account statements.
This complexity adversely affected consumers, making it difficult for them to
exercise an informed choice between the various products offered by banks. The
resultant lack of transparency means that disclosure is neither fair nor
effective, especially for low income consumers. In this respect the market and
competitive forces have failed consumers.
3.16
The Consumer Law Centre Victoria Limited (CLC)
made the most detailed consumer group submission. The CLC advised that it was
difficult to make an informed choice between different banking products because
of lack of uniformity in fee structures and account statements between
different institutions. The result is considerable complexity in transaction
fees, which leads to a high level of consumer dissatisfaction and calls for
action to alleviate the situation. In particular, information supplied by
different financial institutions is not standardised and is hard to compare.
This lack of basic comparative information means that it is not possible for
consumers to make an educated choice about the best fee structure for their
individual circumstances. In light of this serious market imperfection there
should be intervention to require full, transparent, standardised disclosure by
all supply-side market participants.
3.17
The CLC submitted that fee disclosure should be
fairer and more effective. This is becoming more important because bank income
is coming increasingly from non-interest sources, with consumers faced with
confusing transaction fee triggers and exemptions. Also, fees fall more heavily
on low income consumers. All this shows a need for government action in relation
to disclosure. If bank fees are just and fair then fee disclosure should not be
a problem. There should be disclosure in account statements, at transaction
points and in plain English advice on account terms and conditions. Technology
advances mean that this should not be a problem for electronic and telephone
banking, with such advances being more important than outdated excuses such as
compliance costs and technical difficulties.
3.18
The CLC suggested that key disclosure issues for
banking consumers should include:
- product comparability, without which consumers
have only a limited ability to select the accounts which best serve their
needs;
- fee threshold disclosure, because banks vary in
their calculation of fee free transactions;
- options to minimise fees, because of the wide
range of circumstances which affect fees; and
- changes to terms and conditions, including
changes to fee triggers, which should be subject to notice periods to ensure
that consumers are not disadvantaged.
The characteristics of an ideal
fee disclosure regime
3.19
The issue here is the extent to which present
disclosure practice complies with an ideal disclosure regime. The Australian
Securities and Investments Commission (ASIC), as the conduct and disclosure
regulator for the financial sector, made a detailed submission which, in
relation to the second term of reference, set out the principles of good
disclosure and then examined how the present systems and practices complied
with those principles. ASIC concluded that there was room for improvement,
particularly in relation to disclosure at the time of the transaction and on
statements.
3.20
The ASIC submission, which addressed only fee
disclosure on transaction accounts, advised that the present law does not deal
directly with fee disclosure for any form of transaction banking, including
electronic and telephone banking. However, the Financial Services Reform
Bill, the draft of which has been reported on by the Committee, will have
such an application. Also, the Banking, Building Society and Credit Union Codes
of Practice provide for:
- disclosure of fees to a customer before or when
a service is provided, or otherwise on request;
- notification of new fees in writing to affected
customers at least 30 days before they take effect; and
- notification of variations in fees by
advertising or by writing to affected customers, no later than the date of
effect.
3.21
The EFT Code of Conduct at present covers only
ATM and EFTPOS transactions, but is being expanded to include all forms of
electronic banking, including telephone banking. The Code provides for:
- disclosure to a customer before an EFT card is
first used of fees for the card and PIN, separate from fees applying to the
account generally;
- notification of variations in fees for an EFT
card and PIN to each cardholder in writing with at least 30 days notice; and
- statements to show as a separate line item any
charges relating solely to the EFT card and PIN.
3.22
ASIC submitted that effective disclosure is
important to correct information asymmetries between institutions and consumers
and to enable markets to compete. Disclosure ensures that consumers are able to
make meaningful choices between financial services and providers based on price
and to conduct their banking to minimise fees. ASIC advised that it has formed
some well considered views about the principles which constitute good
disclosure, which are set out below.
Disclosure must be timely: disclosure about fees for
electronic and telephone banking will be relevant for consumers at a number of
different times, such as selecting a service (so that they can compare fees),
immediately prior to making a transaction (so that they can, for instance, take
out more money if it is their last free transaction for that month), when a
statement is received (so that they may review the impact of their banking
practices) and before any changes to fees (so that they may change accounts if
they wish).
Disclosure must be relevant and complete: this
includes such concepts as highlighting the most important information,
providing details not only of fees, but also of how they were incurred and
providing information to enable comparisons between products.
Disclosure should be personalised where possible: ideally,
information should tell consumers what a particular transaction will cost or
how many free transactions are left in that month.
Disclosure must be clear and comprehensible: this
means that information must be in simple language which the target audience can
understand; if it is not possible to explain fees in simple terms then it may
be appropriate to simplify the fees themselves.
Important information should catch the consumer's
attention: relevant information should not be lost in a mass of other
information, because it is the quality not the quantity of information which is
important.
Disclosure documents should be subjected to consumer
testing before being finalised: general policy on disclosure should be
tested with consumers as well as the actual documents themselves, to ensure
that consumers understand the information provided and that the disclosure
includes all the information which consumers need.
3.23
ASIC advised that it had tested present
disclosure practices against these principles of good disclosure, at each of
the times when disclosure is important. The results are set out below.
3.24
Disclosure when selecting the product has until
recently been mainly by brochure, but computer banking is now a more convenient
delivery mechanism for this. Almost all financial institutions which offer
Internet banking disclose fee information on their websites. Such disclosure is
generally good in that fee structures are adequately broken down, but
comparisons between different institutions is difficult because fees are
imposed using different criteria. Other problems with disclosure when selecting
the product is that information tends to be generic and often the entire range
of retail deposit products is included in the same brochure, which may be
confusing for consumers. Also, fee information in brochures is not as attention
catching as information about the products themselves, but this defect was not
generally present in relation to fee disclosure on Internet sites.
3.25
Real-time disclosure, or disclosure at the time
of the transaction, is not yet available, but Internet banking sites now
provide information about fees for that type of product at the time of the
transaction. Personalised information, however, about the particular
transaction is not provided.
3.26
Disclosure on statements in relation to the EFT
Code is interpreted very differently by different institutions. Some statements
do not provide enough information to tell what individual transactions cost.
Others, however, are good.
3.27
There is adequate disclosure about new fees, but
not for changes to existing fees, although this should change with the revision
of the EFT Code. Notice of new or changed fees, however, is often not
personalised, being disclosed by brochure or in the media. Disclosure in this
way is generally difficult to understand or is simply disregarded.
The regulatory model to oversee
any future disclosure regime
3.28
The evidence received by the Committee raised
the basic issue of whether a future disclosure regime should be market based
and self-regulatory, or legal and prescriptive.
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