List of Tables

• Table 2.1: Government advertising expenditure 1996-2004. 14
• Table 2.2: Government advertising expenditure by type 1995-2005. 14
• Table 2.3: Total expenditure on Strengthening Medicare campaign. 18
• Table 3.1: Major government advertising campaigns, 1991-92 to 2003-04. 26
• Table 6.1: Percentage of campaign budgets allocated to non-English media. 71

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