House of Representatives Committees

| House of Representatives Social Policy and Legal Affairs

Footnotes

Chapter 1 Introduction - Scope of inquiry

[1] L Rosewarne, Sex in Public: Women, outdoor advertising and public policy, Cambridge Scholars: Newcastle, 2007 p. 137.

[2] Outdoor Media Association (OMA), ‘What makes Good Outdoor’ <http://oma.org.au/what-makes-good-outdoor> viewed 23 May 2011.

[3] goa billboards, ‘Proving Outdoors Works’ <http://www.goa.com.au/billboards/proof.html> viewed 28 January 2011.

[4] OMA, ‘POW Campaign Findings’ <http://oma.org.au/media/Pdf/POWSummary
Findings.pdf> viewed 28 January 2011.

[5] Advertising Standards Bureau (ASB), Submission 27, p. [50].

[6] ASB, ‘Most Complained about Ads in 2009’, Media Release, 15 December 2009; ASB, ‘Most Complained about Ads for 2010’, Media Release, 14 December 2010.

[7] OMA, ‘What makes Good Outdoor’ <http://oma.org.au/what-makes-good-outdoor> viewed 23 May 2011.

[8] Senate Standing Committee on Environment, Communications and the Arts, Sexualisation of Children in the Contemporary Media, June 2008, p. 71.

[9] Senate Standing Committee on Environment, Communications and the Arts, Sexualisation of Children in the Contemporary Media, June 2008, pp. 73–74.

[10] Australian Government, Government Response: Inquiry into the sexualisation of children in the contemporary media environment, July 2009, pp. 9–10.

[11] The Hon. Robert McClelland MP, Attorney-General, and the Hon. Brendan O’Connor MP, Minister for Home Affairs, ‘Review of the National Classification Scheme’, Joint Media Release, 21 December 2010.

[12] Australian Law Reform Commission, ‘National Classification Scheme Review’ <http://www.alrc.gov.au/inquiries/national-classification-review> viewed 25 May 2011.

[13] Senate Legal and Constitutional Affairs Committee, ‘Inquiry into the Australian Film and Literature Classification Scheme’ <http://www.aph.gov.au/Senate/committee/legcon_ctte/
classification_board/info.htm> viewed 28 January 2011.

[14] Australian Association of National Advertisers (AANA), ‘AANA Code of Ethics Review—2010’ <http://aana.com.au/CodeofEthicsReview2010.htm> viewed 28 January 2011.

Chapter 2 Approaches to advertising regulation - International comparisons of advertising self-regulation

[1] Australian Association of National Advertisers (AANA), ‘AANA Code of Ethics’ <http://www.aana.com.au/advertiser_ethics_code.html> viewed 1 November 2010.

[2] International Chamber of Commerce, Advertising and Marketing Communication Practice: Consolidated ICC Code, International Chamber of Commerce: Paris, 2006, p. 13.

[3] International Chamber of Commerce, Advertising and Marketing Communication Practice: Consolidated ICC Code, International Chamber of Commerce: Paris, 2006, p. 9.

[4] European Advertising Standards Alliance <http://www.easa-alliance.org/page.aspx/240> viewed 9 May 2011.

[5] Victorian Department of Premier and Cabinet Office of Women’s Policy, The Portrayal of Women in Outdoor Advertising, 2002, p. 18.

[6] Advertising Standards Authority, ‘Children and Advertising’ <http://www.asa.org.uk/
Resource-Centre/Hot-Topics/Children-and-advertising.aspx> viewed 3 November 2010.

[7] Scenic America, ‘Background on Billboards’ <http://www.scenic.org/billboards/
background/communities> viewed 3 November 2010.

[8] D Harker, et al, ‘Developing Effective Advertising Self-Regulation in Australia: Reflections on the Old and New Systems’, Australasian Marketing Journal, vol. 9, no. 1 (2001), p. 12.

[9] Mr Scott Gregson, General Manager, Enforcement and Compliance, Australian Competition and Consumer Commission (ACCC), Committee Hansard, Canberra, 3 March 2011, p. 2.

[10] Mr Gregson, ACCC, Committee Hansard, Canberra, 3 March 2011, p. 3.

[11] Mr Gregson, ACCC, Committee Hansard, Canberra, 3 March 2011, pp. 3, 6.

[12] Colleen Keegan, ‘Outdoor Advertising – Establishing a Foundation for Regulation: UNESCO City of Design Network’, March 2010, p. 2, Outdoor Media Association <http://oma.org.au/
media/Pdf/Colleen_Keegan_Final_Report.pdf> viewed 3 November 2010.

[13] Outdoor Media Association (OMA), Submission 32, p. 17; Communications Council, ‘Media Codes and Regulations’ <http://www.communicationscouncil.org.au/public/content/
ViewCategory.aspx?id=310> viewed 12 November 2010.

[14] OMA, Submission 32, p. [109].

[15] OMA, Submission 32, p. [110].

[16] AANA, Submission 17, pp. 3, 7.

[17] Advertising Standards Bureau (ASB), Submission 27, p. [4].

[18] ASB, ‘The Advertising Standards Board’ <http://www.adstandards.com.au/aboutus/
theadvertisingstandardsboard> viewed 3 November 2010.

[19] ASB, ‘Independent Reviewers’ <http://www.adstandards.com.au/aboutus/
independentreviewers> viewed 3 November 2010.

[20] , ‘Help Fine Tune the Independent Reviewer System’, Media Release, 20 September 2010; ASB, ‘Review of Independent Review Process 2010’ <http://www.adstandards.com.au/
publications/factsandfigures> viewed 11 April 2011.

[21] ASB, ‘Supporting the System’ <http://www.adstandards.com.au/self-regulation-system/upholdingsupportingthesystem> viewed 3 November 2010.

[22] Dr Kurt Iveson, Submission 46, p. 2.

[23] Castan Centre for Human Rights Law, Submission 40, p. 2.

[24] Media Federation of Australia, Submission 26, p. 2.

[25] Ms Karyn Hodgkinson, Submission 33, p. [2].

[26] The Salvation Army Australia Southern Territory, Submission 11, p. 4.

[27] Australian Christian Lobby, Submission 24, p. 3.

[28] APN Outdoor <http://www.apnoutdoor.com.au/Insights/Trends.aspx> viewed 8 February 2011.

[29] Advertising Standards Authority, ‘Background Briefing on Children’ <http://asa.org.uk/
Resource-Centre/Hot-Topics/Children-and-advertising.aspx> viewed 3 November 2010.

[30] Advertising Standards Authority, Bugger... It’s ok! The Case for Advertising Self-regulation, Advertising Standards Authority: Wellington, p. 18.

[31] Australian Council on Children and the Media, Submission 28, p. 3.

[32] Ms Jenni Colwill, President, 2020women Inc, Committee Hansard, Melbourne, 4 April 2011, p. 39.

[33] ASB, ‘Determination Summary: discrimination and vilification in advertising’, October 2010, p. 5, <http://adstandards.com.au/files/view/?id=189> viewed 18 October 2010.

[34] ASB, Submission 27, p. [50].

[35] ASB, Submission 27, p. [49].

Chapter 3 Regulating outdoor advertising - Statutory regulation

[1] Cancer Council Western Australia and the McCusker Centre for Action on Alcohol and Youth, Submission 36; Alcohol Policy Coalition, Submission 37; Coalition on Food Advertising for Children (CFAC), Submission 31; Kids Free 2B Kids, Submission 44; Collective Shout, Submission 43; Australian Council on Children and the Media, Submission 28; Ms Gretchen Gamble, Submission 29.

[2] Collective Shout, Submission 43, p. 6.

[3] Ms Charmaine Moldrich, Chief Executive Officer, Outdoor Media Association (OMA), Committee Hansard, Sydney, 25 March 2011, p. 2.

[4] OMA, Submission 32, pp. 9-10.

[5] Communications Council, Submission 34, p. 2.

[6] Eros Association, Submission 41, p. 10.

[7] Attorney-General’s Department (AGD), Submission 47, p. 2.

[8] AGD, Submission 47, p. 1.

[9] The National Classification Code (May 2005).

[10] Mr Chris Collett, Acting Assistant Secretary, Classification Branch, AGD, Committee Hansard, Canberra, 10 February 2011, p. 8.

[11] Mr Christopher Lee, Acting Principal Legal Officer, Classification Branch, AGD, Committee Hansard, Canberra, 10 February 2011, p. 9.

[12] AGD, Submission 47, p. 2.

[13] Classification Website, ‘National Classification Scheme’ <http://classification.gov.au/
www/cob/classification.nsf/Page/ClassificationinAustralia_NationalClassificationScheme#
section9> viewed 25 May 2011.

[14] Mr Lee, AGD, Committee Hansard, Canberra, 10 February 2011, p. 12.

[15] AGD, Guidelines for the Classification of Films and Computer Games, March 2008, p. 7.

[16] Australian Christian Lobby, Submission 24, p. 10.

[17] 2020Women Inc, Submission 16, p. 2.

[18] Mrs Kristen Butchatsky, Submission 21, p. 2.

[19] Ms Tania Penovic, Associate, Castan Centre for Human Rights Law (Castan), Committee Hansard, Melbourne, 4 April 2011, p. 32.

[20] Ms Alina Bain, Director of Codes, Policy and Regulatory Affairs, Australian Association of National Advertisers (AANA), Committee Hansard, Canberra, 24 February 2011, p. 21.

[21] Australian Government, Best Practice Regulation Handbook, 2010, Canberra, p. 35.

[22] Distilled Spirits Industry Council of Australia and Winemakers' Federation of Australia and Brewers Association of Australia and New Zealand (DSICA, WFA, BAANZ), Submission 49, p. 3.

[23] DSICA, WFA, BAANZ, Submission 49, p. 1.

[24] ABAC Scheme, Alcohol Advertising Pre-Vetting Service, <http://www.abac.org.au/
about/prevettingscheme/> viewed 3 May 2011.

[25] DSICA, WFA, BAANZ, Submission 49, p. 9.

[26] Ministerial Council for Drug Strategy, Communiqué 24 April 2009.

[27] Australian Government, Best Practice Regulation Handbook, 2010, Canberra, p. 35.

[28] Australian Communications and Media Authority, ‘Broadcasting codes and schemes index’ <http://www.acma.gov.au/web/standard/pc=ind_reg_codes_bcast > viewed 27 April 2011; Attorney-General’s Department, ‘Classifying television and music’ http://www.ag.gov.au/
www/cob/classification.nsf/Page/Community_and_ConsumersClassifying_Television_and_Music> viewed 27 April 2011.

[29] Australian Government, Best Practice Regulation Handbook, 2010, Canberra, p. 34.

[30] Advertising Federation of Australia, ‘Outdoor Advertising Advisory Paper and Checklist’, p. [2], c. 2001, <http://www.communicationscouncil.org.au/public/content/
ViewCategory.aspx?id=310> viewed 4 November 2010.

[31] Mr Daniel Leesong, Chief Executive Officer, Communications Council, Committee Hansard, Sydney, 25 March 2011, p. 4.

[32] AANA, Submission 17, p. 4.

[33] AANA, Submission 17, p. 5.

[34] Australian Standards Bureau (ASB), Submission 27, p. [49].

[35] AANA, Submission 17, p. 5.

[36] Ms Moldrich, OMA, Committee Hansard, Sydney, 25 March 2011, p. 2.

[37] ASB, Submission 27, p. 10.

[38] OMA, Submission 32, p. 5.

[39] OMA, ‘Outdoor Media Association’s Code of Ethics’ <http://oma.org.au/media/Pdf/
Code_of_Ethics_2009_revised.pdf> viewed 1 November 2010.

[40] J Wallace, et al, ‘Analysis of Market Circumstances where Industry Self-Regulation is likely to be Most and Least Effective’, Tasman Asia Pacific: Canberra, May 2000, p. 54.

[41] Collective Shout, Submission 43, p. 4.

[42] A Hornery, ‘Adverts controversy is a marketer's dream’, The Sydney Morning Herald, p. 3, 28 November 2000.

[43] OMA, ‘Outdoor Media Association’s Code of Ethics’ <http://oma.org.au/media/Pdf/
Code_of_Ethics_2009_revised.pdf> p. [1], viewed 1 November 2010.

[44] OMA, Submission 32, p. [112].

[45] OMA, Submission 32, p. [114].

[46] OMA, Submission 32, p. [115].

[47] OMA, Submission 32, p. 4.

[48] Media Federation of Australia, Submission 26, p. 2.

[49] National Preventative Health Taskforce, ‘National Preventative Health Strategy: The roadmap for action’, 30 June 2009, p. 122.

[50] Senate Standing Committee on Environment, Communications and the Arts, Sexualisation of Children in the Contemporary Media, Commonwealth of Australia: Canberra, June 2008, p. 73.

[51] CFAC, submission 31, p. 4.

[52] Attributed to M Kuunders in SC Jones, D Hall and G Munro, ‘How Effective is the Revised Regulatory Code for Alcohol Advertising in Australia?’, Drug and Alcohol Review, January 2008, p. 30.

[53] Australian Human Rights Commission, ‘The Right to a Discrimination-Free Workplace’, July 2008 <http://www.hreoc.gov.au/legal/publications/dfw.html#5> viewed 5 May 2011.

[54] European Advertising Standards Alliance, Advertising Self-regulation in Europe and Beyond: A reference guide to self-regulatory systems and codes of advertising practice, European Advertising Standards Alliance: Brussels, 2010, p. 50.

[55] EU Roundtable on Advertising Self-regulation, Self-Regulation in the EU Advertising Sector: A report of some discussion among interested parties, July 2006, p. 5 <http://ec.europa.eu/
dgs/health_consumer/self_regulation/index_en.htm> viewed 1 November 2010.

[56] EU Roundtable on Advertising Self-regulation, Self-Regulation in the EU Advertising Sector: A report of some discussion among interested parties, July 2006, p. 19 <http://ec.europa.eu/
dgs/health_consumer/self_regulation/index_en.htm> viewed 1 November 2010.

[57] Castan Centre, Submission 40, p. 6.

[58] Ms Bain, AANA, Committee Hansard, Canberra, 24 February 2011, p. 15.

[59] Ms Moldrich, OMA, Committee Hansard, Sydney, 25 March 2011, p. 12.

[60] Communications Council, Submission 34, p. 4.

[61] Collective Shout, Submission 43, p. 6.

[62] Castan Centre, Submission 40, pp. 18, 19.

[63] Ms Linda Black, Senior Policy Adviser, OMA, Committee Hansard, Sydney, 25 March 2011, p. 20.

[64] Free TV, Commercials Advice <http://www.freetv.com.au/content_common/pg-cad-about-cad.seo> viewed 4 May 2011.

[65] European Advertising Standards Alliance, Advertising Self-regulation in Europe and Beyond: A reference guide to self-regulatory systems and codes of advertising practice, European Advertising Standards Alliance: Brussels, 2010, p. 50.

[66] Advertising Standards Authority, ‘Monitoring Compliance’ <http://www.asa.org.uk/
ASA-action/Monitoring-compliance.aspx> viewed 11 May 2011.

[67] European Advertising Standards Alliance, Advertising Self-regulation in Europe and Beyond: A reference guide to self-regulatory systems and codes of advertising practice, European Advertising Standards Alliance: Brussels, 2010, p. 242.

[68] The Salvation Army Australia Southern Territory (Salvation Army), Submission 11, p. 5.

[69] OMA, <http://oma.org.au/what-makes-good-outdoor/> viewed

[70] JCDecaux, <http://www.jcdecaux.com.au/innovate/mobile-interactivity> viewed 9 May 2011.

[71] S Sakr, BBC News, Augmented reality goes beyond gimmicks, 3 May 2011 <http://www.bbc.co.uk
/news/business-13262407> viewed 3 May 2011.

[72] Salvation Army, Submission 11, p. 3.

[73] Communications Council, Submission 34, p. 6.

[74] Ms Black, OMA, Committee Hansard, Sydney, 25 March 2011, p. 22.

[75] Ms Moldrich, OMA, Committee Hansard, Sydney, 25 March 2011, p. 22.

Chapter 4 Voluntary advertising codes - AANA Code of Ethics

[1] Therapeutic Goods Advertising Code Council, <http://www.tgacc.com.au> viewed 20 May 2011.

[2] Weight Management Council Australia Ltd, <http:// www.weightcouncil.org> viewed 20 May 2011.

[3] Advertising Standards Bureau (ASB), Submission 27, p. [12].

[4] See, for example, ASB Case Reports 0554/10; 0164/10; 346/09; 368/04; 75/04.

[5] Australian Association of National Advertisers (AANA), ‘Code of Ethics’ <http://www.aana.com.au/advertiser_ethics_code.html> viewed 12 April 2011.

[6] Ms Fiona Jolly, Chief Executive Officer, ASB, Committee Hansard, Canberra, 24 February 2011, p. 21.

[7] AANA, Submission 17, p. 15.

[8] AANA, Submission 17, p. 7.

[9] AANA, ‘AANA Code of Ethics’ <http://www.aana.com.au/advertiser_ethics_code.html> viewed 12 April 2011.

[10] AANA, ‘AANA Code of Ethics’ <http://www.aana.com.au/advertiser_ethics_code.html> viewed 12 April 2011.

[11] AANA, Submission 17, p. 15.

[12] AANA, Submission 17, p. 14.

[13] D Harker, G Wiggs, and M Harker, ‘Responsive Advertising Regulation: A case study from New Zealand’, Australian Journal of Political Science, vol. 40, no. 4, 2005, p. 550.

[14] Australian Council on Children and the Media (ACCM), Submission 28; Castan Centre for Human Rights Law (Castan Centre), Submission 40; Kids Free 2B Kids (KF2BK), Submission 44; Ms Jenna Weston, Submission 6; Collective Shout, Submission 43; Cancer Council Western Australia and the McCusker Centre for Action on Alcohol and Youth (CCMCAAY), Submission 36.

[15] ASB, ‘Determination Summary: Portrayal of Gender in Advertising’ <http://adstandards.
com.au/files/view/?id=203> viewed 6 January 2011, p. [4]; ASB, Submission 27, p. [50].

[16] Castan Centre, Submission 40, p. 19.

[17] ASB, ‘Determination Summary: Portrayal of Gender in Advertising’ <http://adstandards.
com.au/files/view/?id=203> p. [2], viewed 6 January 2011.

[18] ASB, Case Report 60/10.

[19] ASB, Case Report 0153/11.

[20] ASB, ‘Discrimination and Vilification in Advertising’ <http://adstandards.com.au/
files/view/?id=202> viewed 6 January 2011.

[21] Victorian Government, Portrayal of Women in Outdoor Advertising, February 2002, p. 9.

[22] KF2BK, Submission 44, p. 4.

[23] Ms Melinda Tankard Reist, Founder, Collective Shout, Committee Hansard, Melbourne, 4 April 2011, p. 44.

[24] ACCM, Submission 28, p. 3.

[25] Castan Centre, Submission 40, p. 11; Collective Shout, Submission 43, p. 1; Mrs Kristen Butchatsky, Submission 21, p. 1; Ms Rosaleen Noel Commins, Submission 8, p. 1; Ms Maree Hawken, Submission 22, p. 1; 2020women Inc (2020women), Submission 16, p. 3; Australian Christian Lobby (ACL), Submission 24, p. 3.

[26] Mrs Celeste Sell, Committee Hansard, Sydney, 25 March 2011, p. 59.

[27] Reverend Ivan Ransom, Submission 2, p. 1.

[28] Collective Shout, Submission 43, p. 6.

[29] Ms Jenna Weston, Submission 6, p. 2.

[30] Australian Partnership of Religious Organisations, Submission 13, p. 1.

[31] Ms Maree Hawken, Submission 22, p. 1.

[32] ACCM, Submission 28, p. 3.

[33] Collective Shout, Submission 43, p. 6.

[34] Castan Centre, Submission 40, p. 6.

[35] Ms Melinda Liszewski, Representative, Collective Shout, Committee Hansard, Sydney, 25 March 2011, p. 60.

[36] Eros Association, Submission 41, p. 10.

[37] ASB, Submission 27, p. [44].

[38] ASB, Community Perceptions of Sex, Sexuality and Nudity in Advertising, June 2010, p. 16.

[39] ACL, Submission 24, p. 2.

[40] ASB, Community Perceptions of Sex, Sexuality and Nudity in Advertising, June 2010, p. 85.

[41] SC Jones and K Van Putten, Whose Standards? An examination of community attitudes towards Australian advertising, 2009, p. 3, <http://duplication.net.au/ANZMAC09/papers/
ANZMAC2009-151.pdf> viewed 7 March 2011.

[42] Mr Paul Tyler, Submission 42, p. 6.

[43] Ms Jolly, ASB, Committee Hansard, Canberra, 24 February 2011, p. 19.

[44] Castan Centre, Submission 40, p. 19.

[45] Castan Centre, Submission 40, pp. 6, 10.

[46] FamilyVoice Australia, Submission 1, p. 2.

[47] KF2BK, Submission 44, p. 5

[48] Advertising Federation of Australia, ‘Outdoor Advertising Advisory Paper and Checklist’, c. 2001, <http://www.communicationscouncil.org.au/public/content/
ViewCategory.aspx?id=310> viewed 4 November 2010.

[49] Advertising Federation of Australia, ‘Outdoor Advertising Advisory Paper and Checklist’, c. 2001, <http://www.communicationscouncil.org.au/public/content/
ViewCategory.aspx?id=310> viewed 4 November 2010.

[50] ASB, ‘Determination Summary: Discrimination and Vilification in advertising’ <http://adstandards.com.au/files/view/?id=202> p. [4], viewed 6 January 2011.

[51] Mrs Kristen Butchatsky, Submission 21, p. 2.

[52] KF2BK, Submission 44, p. 5.

[53] Ms Tania Penovic, Associate, Castan Centre, Committee Hansard, 4 April 2011, Melbourne, pp. 25–26.

[54] AANA, ‘AANA Food & Beverages Advertising & Marketing Communications Code’ <http://www.aana.com.au/food_beverages_code.html> viewed 29 March 2011.

[55] AANA, ‘AANA Food & Beverages Advertising & Marketing Communications Code’ <http://www.aana.com.au/food_beverages_code.html> viewed 29 March 2011.

[56] AANA, Submission 17, p. 8.

[57] AANA, Submission 17a, p. 3.

[58] Australian Food and Grocery Council (AFGC), Submission 30, p. 4.

[59] AFGC, ‘The Responsible Children’s Marketing Initiative of the Australian Food and Beverage Industry’, p. 1 <http://www.afgc.org.au/industry-codes/advertising-kids.html> viewed 20 April 2011.

[60] AFGC, Submission 30, p. 5. The seven signatories are McDonald’s, KFC, Pizza Hut, Hungry Jack’s, Oporto, Red Rooster and Chicken Treat.

[61] AANA, ‘Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children’, <http://www.aana.com.au/documents/QSRAInitiativefor
ResponsibleAdvertisingandMarketingtoChildrenJune2009.pdf> viewed 20 April 2011.

[62] AANA, ‘Appendix 1 – Nutrition Criteria for Assessing Children’s Meals’, <http://www.aana.com.au/documents/NutritionCriteriaforAssessingChildrensMeals.pdf> viewed 20 April 2011.

[63] AFGC, Submission 30, p. 6.

[64] AANA, ‘Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children’, p. [4] <http://www.aana.com.au/documents/QSRAInitiativefor
ResponsibleAdvertisingandMarketingtoChildrenJune2009.pdf> viewed 20 April 2011.

[65] National Preventative Health Taskforce, ‘National Preventative Health Strategy: The roadmap for action’, 30 June 2009, p. 121.

[66] Coalition on Food Advertising to Children (CFAC), Submission 31, p. 2.

[67] CFAC, Submission 31; Ms Clare Hughes, Nutrition Program Manager, CFAC, Committee Hansard, Sydney, 25 March 2011.

[68] CFAC, Submission 31, p. 3.

[69] Ms Peta Craig, Manager, Nutrition Policy and Codes, AFGC, Committee Hansard, Canberra, 12 May 2011, p. 8.

[70] Ms Hughes, CFAC, Committee Hansard, Sydney, 25 March 2011, p. 29; Junkbusters, <http://junkbusters.com.au/> viewed 9 April 2011.

[71] CFAC, Submission 31, p. 3.

[72] Ms Wendy Watson, Nutrition Project Officer, CFAC, and Ms Hughes, CFAC, Committee Hansard, Sydney, 25 March 2011, pp. 30–32.

[73] CFAC, Submission 31, p. 3.

[74] B Kelly et al, ‘The commercial food landscape: Outdoor food advertising around primary schools in Australia’, Australian and New Zealand Journal of Public Health, vol. 32, no. 6, 2008, p. 522.

[75] Ms Hughes, CFAC, Committee Hansard, Sydney, 25 March 2011, p. 29.

[76] Ms Hughes, CFAC, Committee Hansard, Sydney, 25 March 2011, pp. 25, 28.

[77] CFAC, Submission 31, p. 4.

[78] AANA, Submission 17, p. 7.

[79] AANA, Submission 17, p. 12.

[80] AANA, Submission 17b.

[81] AANA, ‘AANA Code for Advertising & Marketing Communications to Children’ <http://www.aana.com.au/childrens_code.html> viewed 12 April 2011.

[82] Ms Penovic, Castan Centre, Committee Hansard, Melbourne, 4 April 2011, p. 25.

[83] AANA, ‘AANA Code for Advertising & Marketing Communications to Children’ <http://www.aana.com.au/childrens_code.html> viewed 12 April 2011.

[84] AANA, ‘Practice Guide: Managing Images of Children and Young People’ <http://www.aana.com.au/documents/AANAPracticeGuide-ManagingImagesof
ChildrenandYoungPeople_FinalOct2009.pdf> viewed 20 May 2011.

[85] Castan Centre, Submission 40, p. 5.

[86] Castan Centre, Submission 40, p. 2.

[87] Ms Gabrielle Sullivan, Submission 12, p. 2.

[88] Hon. Nick Goiran MLC and Mr Michael Sutherland MLA, Submission 19, p. 2.

[89] Mr Paul Tyler, Submission 42, p. 7.

[90] ACL, Submission 24, p. 1.

[91] E Rush and A La Nauze, Letting Children be Children: Stopping the sexualisation of children in Australia, The Australia Institute, Discussion Paper No. 93, December 2006, p. 18.

[92] Castan Centre, Submission 40, p. 19.

[93] Hon. Nick Goiran MLC and Mr Michael Sutherland MLA, Submission 19, p. 1.

[94] ASB, Community Perceptions of Sex, Sexuality and Nudity in Advertising, June 2010, pp. 19–20.

[95] Castan Centre, Submission 40, p. 18.

[96] Ms Jolly, ASB, Committee Hansard, Melbourne, 4 April 2011, p. 5.

[97] Monitoring of Alcohol Advertising Committee, Alcohol Beverage Advertising in Mainstream Australian Media 2005 to 2007: Expenditure and exposure, pp. 7, 10.

[98] The ABAC Scheme Ltd, ‘Frequently Asked Questions’ <http://www.abac.org.au/uploads/
File/ABAC%20FAQ%20-%20November%202009(1).pdf> viewed 19 April 2011.

[99] The ABAC Scheme Ltd, ‘Frequently Asked Questions’ <http://www.abac.org.au/
uploads/File/ABAC%20FAQ%20-%20November%202009.pdf> viewed 19 April 2011.

[100] Distilled Spirits Industry Council of Australia and Winemakers' Federation of Australia and Brewers Association of Australia and New Zealand (DSICA, WFA, BAANZ), Submission 49, p. 4.

[101] National Committee for the Review of Alcohol Advertising, Report to the Ministerial Council of Drug Strategy. Review of the self regulatory system for alcohol advertising, 2003.

[102] DSICA, WFA, BAANZ, Submission 49, p. 4.

[103] National Committee for the Review of Alcohol Advertising, Report to the Ministerial Council of Drug Strategy. Review of the self regulatory system for alcohol advertising, 2003, p. 11.

[104] Ministerial Council on Drug Strategy, Communiqué 15 May 2006.

[105] Ministerial Council on Drug Strategy, Communiqué 24 April 2009.

[106] Ministerial Council on Drug Strategy, Communiqué 24 April 2009.

[107] Ministerial Council on Drug Strategy, Communiqué 25 February 2011.

[108] Mr Stephen Swift, Executive Director, BAANZ, Committee Hansard, Canberra, 12 May 2011, p. 5.

[109] ABAC Scheme, Determination no. 76/10, p. 4 <http://www.abac.org.au/publications/
adjudication-decisions> viewed 19 April 2011.

[110] OMA, Submission 32, p. [82].

[111] CCMCAAY, Submission 36, pp. 3-4.

[112] DSICA, WFA, BAANZ, Submission 49, p. 1.

[113] Alcohol Policy Coalition (APC), Submission 37, p. 12.

[114] Department of Health and Ageing, ‘Consumer Perceptions of Alcohol Advertising and the Revised Alcohol Beverages Advertising Code’, October 2005, p. 18, <http://www.alcohol.
gov.au/internet/alcohol/publishing.nsf/Content/consum-percept> viewed 28 April 2011.

[115] APC, Submission 37; CCMCAAY, Submission 36. The Dalgarno Institute, Submission 20, goes further and recommends that alcohol advertising be banned altogether.

[116] OMA, Submission 32, p. [82].

[117] APC, Submission 37, p. 8.

[118] K Pasch et al, ‘Outdoor Alcohol Advertising near Schools: What does it advertise and how is it related to intentions and use of alcohol among young adolescents?’, Journal of Studies on Alcohol and Drugs, July 2007, p. 594.

[119] Dalgarno Institute, Submission 20, p. 4.

[120] CCMCAAY, Submission 36, p. 2.

[121] APC, Submission 37, p. 9.

[122] AANA, Submission 17, p. 8.

[123] AANA, ‘Voluntary Code of Practice for Motor Vehicle Advertising’ <http://www.aana.com.au/pdfs/AutoCode.pdf> p. 3, viewed 19 April 2011.

[124] Mr Harold Scruby, Chair and Chief Executive Officer, Pedestrian Council of Australia (PCA), Committee Hansard, Sydney, 25 March 2011, p. 43.

[125] Mr Scruby, PCA, Committee Hansard, Sydney, 25 March 2011, p. 42.

[126] AANA, ‘Voluntary Code of Practice for Motor Vehicle Advertising’ <http://www.aana.com.au/pdfs/AutoCode.pdf> p. 2, viewed 19 April 2011.

[127] Australian Transport Council, National Road Safety Strategy 2011–2020: Draft for consultation, 1 December 2010, p. 40.

[128] AFGC, Submission 30, p. 7.

Chapter 5 Complaints process - Receipt of complaints

[1] Advertising Standards Bureau (ASB), ‘Complaint Process Steps’ <http://adstandards.com.au
/process/theprocesssteps/initiatingacomplaint> viewed 28 April 2011.

[2] ASB, Submission 27, p. 8.

[3] ASB, Submission 27, p. [7].

[4] K Van Putten and SC Jones, ‘Amplified Voices, but they are speaking to the Wrong People: Why the complaint system for unacceptable advertising in Australia is not working’, 2008, p. 3, ANZMAC <http://www.anzmac2008.org/_Proceedings/PDF/S01/
van%20Putten%20&%20Jones_S2%20S1%20P4.pdf> viewed 10 March 2011.

[5] K Van Putten and SC Jones, ‘Amplified Voices’, 2008, p. 3.

[6] ASB, Submission 27, p. 13.

[7] ASB, Community Perceptions of Sex, Sexuality and Nudity in Advertising, June 2010, p. 46.

[8] Mr Richard Andrew, Submission 5, p. 2.

[9] ASB, Submission 27a, p. 2.

[10] Department of Health and Ageing, ‘Consumer Perceptions of Alcohol Advertising and the Revised Alcohol Beverages Advertising Code’, October 2005, pp. 14–16, <http://www.alcohol.gov.au/internet/alcohol/publishing.nsf/Content/consum-percept> viewed 28 April 2011. Complaints against the ABAC should be directed to the ASB.

[11] Kids Free 2B Kids (KF2BK), Submission 44, p. 13.

[12] Mrs Celeste Sell, Committee Hansard, Sydney, 25 March 2011, p. 59.

[13] Mr Ian Moller, Submission 7, p. 1.

[14] Australian Council on Children and the Media, Submission 28, p. 4.

[15] Mrs Marion Smith AM, Committee Hansard, Sydney, 25 March 2011, p. 56.

[16] Ms Melinda Liszewski, Representative, Collective Shout, Committee Hansard, Sydney, 25 March 2011, p. 61.

[17] Victorian Government, Portrayal of Women in Outdoor Advertising, February 2002, p. 13.

[18] Coalition on Food Advertising to Children, Submission 31, p. 4.

[19] Ms Sondra Davoren, Legal Policy Adviser, Alcohol Policy Coalition, Committee Hansard, Melbourne, 4 April 2011, p. 22.

[20] Mr Scott Gregson, General Manager, Enforcement and Compliance, Australian Competition and Consumer Commission, Committee Hansard, Canberra, 3 March 2011, p. 6.

[21] ASB, Submission 27, p. [7].

[22] ASB, ‘Complaint Process Steps’ <http://adstandards.com.au/process/theprocesssteps/
initiatingacomplaint> viewed 28 April 2011.

[23] ASB, ‘Complaint Process Steps’ <http://adstandards.com.au/process/theprocesssteps/
initiatingacomplaint> viewed 28 April 2011.

[24] ASB, Submission 27, p. [10].

[25] Mr Harold Scruby, Chair and Chief Executive Officer, Pedestrian Council of Australia (PCA), Committee Hansard, Sydney, 25 March 2011, p. 43.

[26] Mr Richard Andrew, Submission 5, p. 2.

[27] Mrs Kristen Butchatsky, Submission 21, p. 2.

[28] Ms Melinda Tankard Reist, Founder, Collective Shout, Committee Hansard, Melbourne, 4 April 2011, p. 43.

[29] Ms Tania Penovic, Associate, Castan Centre for Human Rights Law, Committee Hansard, Melbourne, 4 April 2011, p. 26.

[30] Communications Council, Submission 34, p. 2.

[31] Outdoor Media Association (OMA), Submission 32, p. 18.

[32] OMA, Submission 32, p. [111].

[33] FamilyVoice Australia, Submission 1, p. 4.

[34] Mrs Claire Boyd, Submission 38, p. 1.

[35] OMA, Submission 32, p. [116].

[36] ASB, submission 27, p. 17.

[37] Ms Fiona Jolly, Chief Executive Officer, ASB, Committee Hansard, Canberra, 24 February 2011, p. 6.

[38] ASB, Submission 27, p. 10.

[39] Communications Council, Submission 34, p. 7.

[40] ASB, Submission 27, pp. [10-11].

[41] ASB, Submission 27, p. [10].

[42] Ms Jolly, ASB, Committee Hansard, Canberra, 24 February 2011, p. 9.

[43] ASB, Submission 27, p. 2.

[44] Ms Linde Wolters, Media and Public Affairs Officer, Communications Council, Committee Hansard, Sydney, 25 March 2011, p. 17.

[45] Mr Daniel Leesong, Chief Executive Officer, Communications Council, Committee Hansard, Sydney, 25 March 2011, pp. 17–18.

[46] Australian Christian Lobby (ACL), Submission 24, p. 9.

[47] Mrs Kristen Butchatsky, Submission 21, p. 2.

[48] Ms Jenna Weston, Submission 6, p. 1.

[49] MRs Claire Boyd, Submission 38, p. 2.

[50] Collective Shout, Submission 43, p. 4; APN Outdoor, ‘Campaign Gallery’ <http://www.apnoutdoor.com.au/Interact/Gallery/> viewed 10 March 2011.

[51] KF2BK, Submission 44, p. 18.

[52] ASB, Case No. 0504/10.

[53] KF2BK, Submission 44, p. 17.

[54] ASB, Submission 27, p. [11].

[55] ACL, Submission 24, p. 9.

[56] Mr Richard Andrew, Submission 5, p. 2.

[57] ASB, ‘Independent Review of ASB Determinations’, <http://adstandards.com.au/process/
theprocesssteps/indpendentreviewofasbdeterminations> viewed 2 May 2011.

[58] ASB, Review of Independent Review Process 2010, March 2011, p. 21.

[59] ASB, ‘Independent Review of ASB Determinations’, <http://adstandards.com.au/process/
theprocesssteps/indpendentreviewofasbdeterminations> viewed 2 May 2011.

[60] ASB, ‘Independent Review of ASB Determinations’, <http://adstandards.com.au/process/
theprocesssteps/indpendentreviewofasbdeterminations> viewed 2 May 2011.

[61] ASB, ‘Independent Review of ASB Determinations’, <http://adstandards.com.au/process/
theprocesssteps/indpendentreviewofasbdeterminations> viewed 2 May 2011.

[62] Ms Jolly, ASB, Committee Hansard, Melbourne, 4 April 2011, p. 11.

[63] Mr Scruby, PCA, Committee Hansard, Sydney, 25 March 2011, pp. 43, 44.

[64] ASB, Submission 27, pp. [32–33].

[65] ASB, Submission 27, pp. [32–33].