Chapter 2 Background
2.1
Wine Australia Corporation (Wine Australia) is a statutory authority of
the Australian Government responsible for providing strategic support to the
wine industry. It plays a lead role in maintaining the reputation of the
Australian wine industry, removing market access barriers, providing export
assistance and developing overall demand for Australian wine.
2.2
Established under the Wine Australia Corporation Act 1980 (Cth), Wine
Australia’s key responsibilities include:
n international and
domestic marketing of Australian wine;
n export regulation and
compliance;
n wine sector
information and analysis;
n maintaining the
integrity of Australia’s wine labels and winemaking practices;
n protecting the names
of the wine producing areas of Australia and other countries; and
n assisting in
negotiations to reduce international trade barriers.[1]
2.3
Wine Australia has four key roles in supporting the Australian Wine industry.
Each of these roles entails a number of activities:
n trade and market
access
§
addressing market access barriers
§
removing trade impediments
n regulatory services
and export assistance
§
export approval and facilitation
§
advisory service to ensure compliance with domestic and
international regulations to protect the reputation of Australian wine
n market development
§
building the reputation of Australian wine
n wine sector
intelligence
§
providing information and analysis that supports informed
decision making.[2]
2.4
In achieving these aims, Wine Australia works collaboratively with a
range of government and industry stakeholders including:
n the national, state
and regional wine producer associations and bodies;
n wine grape growers
and their national, state and regional associations;
n liquor boards,
authorities and overseas governments;
n importers,
distributors and retailers; and the wine trade, sommeliers, wine educators and
n other influencers.[3]