Case Study on Employment and Unemployment in the Northern Rivers Region of New South Wales

Jobs for the Regions: A report on the inquiry into regional employment and unemployment
CONTENT

APPENDIX 2

Case Study on Employment and Unemployment in the Northern Rivers Region of New South Wales

Prepared By:

ANNE LEO
Australian National University
Internships Program
Attached to the Committee in 1998

EXECUTIVE SUMMARY

ABBREVIATIONS

ABS Australian Bureau of Statistics
ATSI Aboriginal and Torres Strait Islander
ATSICCD Aboriginal and Torres Strait Islander Corporation for Community Development
CES Commonwealth Employment Services
DEET Department of Employment, Education and Training
DEETYA Department of Employment, Education, Training and Youth Affairs
LGA Local Government Area
NORADA Northern Rivers Agricultural Development Association
NOREDO Northern Rivers Regional Economic Development Organisation Inc.
NOROC Northern Rivers Regional Organisation of Councils
NR Northern Rivers
NRACC Northern Rivers Area Consultative Committee
NSW New South Wales
SCU Southern Cross University

 

ACKNOWLEDGMENTS

The author wishes to thank the following people and organisations for their assistance throughout the compilation of this report:

Mr John Carter, Secretary, Standing Committee on Employment, Education and Training.

Dr van Diermen, Lecturer, Department of Geography, Faculty of Science, School of Resource Management and Environmental Science, Australian National University.

Dr Jenny Hutchinson, Director, Australian National Internships Program.

Mr Tony Kryger, Parliamentary Research Service, Statistics Research Group.

Mr Andrew Kopras, Parliamentary Research Service, Statistics Research Group.

Mr John O'Keefe, Senior Research Officer, Standing Committee on Rural and Regional Affairs and Transport.

Northern Rivers Area Consultative Committee

Mr Geoff Foley, Secretary, Richmond River Historical Society, Lismore.

Southern Cross University (Lismore Campus) Library

SECTION I: LAYING THE FOUNDATIONS

Location

The Northern Rivers region is located in the far north-east corner of New South Wales, Australia. It extends from the Queensland state border in the north, approximately 250 kilometres southward, finishing slightly north of Coffs Harbour. [1] The region stretches approximately one hundred kilometres inland to the Great Dividing Range. [2] The Northern Rivers region covers 20 896 square kilometres. [3]

For perspective, this is approximately five times the area of the ACT [4] and about one third of the size of Tasmania. [5] Major centres in the region include Ballina, Byron Bay, Casino, Evans Head, Grafton, Lismore, Maclean and Tweed Heads.

More specifically, the Northern Rivers region consists of 12 local government areas (LGAs). These are: Tweed Shire, Byron Shire, Ballina Shire, Lismore City, Kyogle Shire, Casino Municipality, Richmond River Shire, Maclean Shire, Ulmarra Shire, Copmanhurst Shire, Grafton City and Nymboida Shire. [6] These 12 LGAs together (the Northern Rivers region) make up the statistical division of Richmond- Tweed and parts of the Clarence sub-division. [7] The Northern Rivers Region and Mid- North Coast Region together make up the North Coast Region [8] (which continues south from the Northern Rivers to Forster and farther inland). [9]

The region is divided by three major rivers- the Tweed, Richmond and Clarence. [10] These three river valleys have been identified as sub-regional areas of interest as part of the Northern Rivers Regional Strategy:

Employment and unemployment issues go beyond being unique to the various catchments. Differences are evident throughout the region, especially between coastal and the more rural parts of the region. The diversity of employment and unemployment trends and characteristics are explored where the availability of data permitted.

History

The Northern Rivers region was sighted by Cook in 1770, examined from the coastline by Flinders in 1799, and assessed and dismissed by Oxley, who was searching for possible new settlement sites, in 1823. [12] It was not until four escaped convicts reported plentiful rivers in the region in 1825 that European interest in the Northern Rivers region was aroused. [13] The task of legitimising the claims of the escapees was assigned to Captain Rous, and in 1828 it was reported that two rivers had been discovered- the Clarence (now the Tweed) and the Richmond. [14] The (now) Tweed River was reported to be navigable to loaded boats and have many desirable species of tree (including cedar) growing along its banks. [15] It was the discovery of the combination of the river and the cedar which eventually led to the European settlement of the Northern Rivers region; and thus the saga of employment and unemployment in the region begins.

In 1836 a party of cedar-getters sent from Sydney arrived in the Northern Rivers region and settled in the area where the town of Maclean now stands. Many more cedar-getters followed in the 1830s and 40s. The 1840s have also been recorded as the time when squatters arrived with sheep and cattle. Runs were established around the areas now known as Grafton, Lismore and Casino. [16] [17] The establishment of the Northern Rivers region for grazing was given a significant boost by the Robertson Land Act of 1861, which allowed settlers to purchase land. [18]

Reflecting on the development of the economy, Cousins noted in 1933:

The first crop planted in this `wonderfully fertile land' by settlers was maize in the 1850s. [20] Sugar cane followed, having been introduced in the Ballina/ Casino region in the 1860s. [21] Wheat, cotton, barley, potatoes and tobacco were other crops experimented with. [22] Bananas rapidly gained popularity in the early 1900s and the market was bolstered by `import difficulties' during First World War. [23] [24]

The extensive clearing of native vegetation which occurred to facilitate this early cropping created a niche for the dairying industry. Many of the earlier small factories relied on exporting butter to Sydney: they later combined to form what became the Norco Co-operative. [25]

The development of the Northern Rivers region was virtually halted by the Great Depression of the 1930s. Prices received for wool and wheat were cut to half or even less than those received in 1929. [26] The hardship in the region continued with Australia's involvement in the Second World War. It has been noted however, that horse breeders in the region prospered through the sale and hire-out of horses for the recreation of the `yanks'. [27]

It seems that agriculture never really recovered after the war and by the late 1950s dairying in particular was in rapid decline. [28] Norco closed smaller processing plants leaving only those in the major centres. Rural hardship led to the decline of small towns in the region with services such as grocery stores, schools and post offices now being located in only more major centres. [29] Beef production (and the associated opening of a major abattoir in Casino), and later exotic crops such as lychees and avocados, offset some of the job losses caused by the severe decline of dairying in the region. [30]

Forestry started to decline in the region in the 1960s as timber sources became more remote; much was `locked up' in newly declared National Parks. [31]

Population

In the 1996 census the population of the Northern Rivers was found to be growing strongly: the total population for the region was approximately 250 000. [32] This was a rise of over 27 000 from the previous 1991 census and represented a growth rate of approximately 2.5 per cent per annum (more than doubling the Australian average) for the years 1991 through 1996. [33] From 1986 to 1996 the population growth of the Region averaged between 5 500 and 6 000 persons per annum. [34]

The majority of the residents of the Northern Rivers live either on or near the coast; inland areas are more sparsely populated. [35] The patterns of growth experienced between 1991 and 1996 reinforce this trend: the main population growth areas have

been Tweed Shire, Byron Shire, Ballina Shire, Maclean Shire, Lismore City and Richmond River Shire. Lismore City is the only main non-coastal population growth area and such growth slowed significantly from 1991 – 1996, compared to the 1986 – 1991 period. Areas of minimal population growth have been the Nymboida and Ulmarra Shires in the south of the region. [36]

The demographics of the region indicate a disproportionately high number of people over the age of 55, and also a higher than average percentage of the population in the 0 – 14 age group. [37] [38] Part of the reason for this is the number of retirees moving into the region, coupled with young people of working age moving out of the region to find work. There has also been an influx of young families into the region. [39]

Climate

Climatically, the Northern Rivers region is considered to be sub-tropical: summers are hot (but not as `stifling' as those further north) and winters are mild. [40] [41] Rainfall is high compared with other regions in New South Wales (refer to Table I.1 below).

TABLE I.1 [42]: A Comparison of Rainfall and Temperature Data for selected locations within and out of the Northern Rivers region.

Location Part of NR*
Region
Mean Average
Annual Rainfall (mm)
Mean Max. Temp.
January (C)
Mean Max. Temp.
July (C)
Cape Byron Yes 1749.7 27.5 19.3
Casino Yes 1107.1 31.4 21.2
Grafton Yes 1075.4 30.0 20.3
Canberra No 631.6 27.7 11.1
Orange No 946.5 26.0 9.0
Broken Hill No 255.3 32.6 15.1
Wagga Wagga No 562.4 32.3 13.7

* NR = Northern Rivers

The climate of the Northern Rivers region is particularly relevant to this study. The fertile soils and relatively high rainfall provided the strengths of the region in the early days. And while agriculture tends to be thought of as the industry most closely dependent upon climate, as far back as 1904 there was a publication attempting to attract visitors to the Northern Rivers on the strength of the its delightful scenery and invigorating climate. [43] Today the climate of the Northern Rivers continues to underpin the regional economy, attracting visitors, retirees and others to the region.

SECTION II: A BRIEF HISTORY OF EMPLOYMENT AND UNEMPLOYMENT IN THE NORTHERN RIVERS REGION

Changes in statistical regions over time mean that precise data are not available for this section of the case study. The majority of data that has been found for the history of unemployment relates to the Richmond-Tweed. This area is only part of the Northern Rivers Region. [44]

Generally it seems that traditional strengths of the regional economy were in primary production and associated manufacturing, especially in providing export earnings. [45] The dominance of primary industries is demonstrated by the figures in Table II.1. (Note that Table II.1 is useful only as a rough guide as there is a big gap in data between the 1960s and 1980s, and the data accessed prior to 1980 does not relate the Northern Rivers region specifically).

However, it can be seen that, starting around the time of the Depression, primary industries declined in terms of the number of people employed (Table II.1). Secondary industry has remained relatively static [it is suspected that this sector remained relatively static in terms of the number of people employed while the focus of production may have altered]. The services industry has been growing strongly since the 1950s.

TABLE II.1 [46]: History of Employment in the Richmond-Tweed Region: Percentage of Workforce by Employment Sector.

YEAR PRIMARY SECONDARY TERTIARY
1933 46.7 7.5 40.3
1947 43.8 10.7 39.8
1954 38.9 12.3 48.7
1961 34.5 12.5 53.0
1986* 12.8 9.6 74.4
1991* 9.7 9.7 72.2

* Figures for years marked with an asterisk refer to the Northern Rivers region. [47]

Unemployment data on the Northern Rivers region is equally difficult to obtain. ABS data seems only to be available for the period after 1984. Even then, data is given in the form of the number of unemployed persons until 1990. The data which has been obtained for the Northern Rivers region is set out in Table II.2 (overleaf).

TABLE II.2 [48]: Unemployment in the Northern Rivers Region, 1984 – 1990. [49]

 

  NUMBER OF PERSONS
UNEMPLOYED
PERCENTAGE
OF WORKFORCE
May, 1984 9 216  
May, 1985 10 292  
May, 1986 10 859  
June, 1987 12 751  
June, 1988 10 179  
June, 1989 9 435  
June, 1990 10 079 11.7
June, 1991 13 605 14.3
June, 1992 15 457 15.23
June, 1993 14 259 15.0
June, 1994 15 514 16.2
June, 1995 10 496 10.0

In particular, take note of how the level of unemployment drops significantly between 1994 and 1995. Reasons for this dramatic reduction are speculated upon in Section IV of this case study.

SECTION III: A `SNAPSHOT' OF THE CURRENT EMPLOYMENT AND UNEMPLOYMENT SITUATIONS IN THE NORTHERN RIVERS REGION

Employment

The employment situation in the Northern Rivers region may best be described in terms of those industries which employ the largest percentage of the workforce (Table III.1). While retail, tourism, and services now dominate over the secondary and primary industries, the traditional sectors are still important.

TABLE III.1 [50]: Industry Sectors by Percent of Total Employed Persons in the Northern Rivers Region, 1996.

Industry Sector % of Employed*
Retail Trade 17.0%
Tourism** 12.0%
Health and Community Services 11.0%
Manufacturing 10.0%
Agriculture, Forestry and Fishing 9.0%
Education 8.0%
Construction 7.0%
Property and Business Services 7.0%
Wholesale Trade 4.0%
Government Administration &Defence 4.0%
Transport and Storage 3.0%
Non- classifiable economic units 3.0%
Communication Services 2.0%
Finance and Insurance 2.0%
Electricity, Gas and Water 1.0%

(Source: ABS Census, 1996)

* Percentage Figures have been rounded due to the original graphic presentation of the data.

** Tourism incorporates the industry sectors of: Accommodation, Cafes and Restaurants, Cultural and Recreational Services, Personal and Other Services.

The information gleaned from Table III.1 relates to the Northern Rivers region as a whole. It could be considered somewhat misleading in its lack of detail. If the region is examined as sub-regions it is revealed that distinct employment patterns occur between the inland and the coast (Table III.2). Tourism and its support industries dominate the coastal area, while the inland areas are significantly reliant upon the primary and secondary industries.

Table III.2 also includes a comparison between the sub-regions of the Northern Rivers and Australia as a whole. Considered in conjunction with Table III.1, Table III.2 reveals that, relative to the national average, the Northern Rivers is still more reliant on agriculture for jobs, has more emphasis on retail employment and health services, but is less reliant on manufacturing.

TABLE III.2: Employment Comparison by top 7 Industry Sectors (based on % of Workforce employed). [51]

 

REGION

Industry Sector Australia Tweed Heads Balance of N.R.
Retail 13.0% 18.0% 15.0%
Manufacturing 12.0% 6.0% 10.0%
Business Services 8.0% 6.0% 5.0%
Health Services 7.0% 8.0% 9.0%
Education 7.0% 6.0% 9.0%
Construction 6.0% 9.0% 6.0%
Communications, finance, insurance 6.0%    
Agriculture     10.0%
Pubs and Clubs   6.0%  

The employment situation may still be scrutinised in even more detail. In terms of the actual locale of jobs it has been noted that the majority of job opportunities are concentrated in the main centres. These include Tweed Heads, Lismore, Ballina and Grafton Local Government Areas. [52]

Employment opportunities in these centres, in fact the region as a whole, are distinguishable from other regions by the dominance of small business enterprises. Around 95 per cent of all business locations in the Northern Rivers region have less than 10 employees (around 80 per cent have less than 5 employees); the only region in NSW with a higher concentration of small business enterprises is the Mid-North Coast. [53]

Another employment characteristic relevant to this case study is the restructuring experienced in the region recently. Over the period 1991- 1996 there has been a shift away from most of the employment sectors in the Northern Rivers region, toward retail trade and also manufacturing to a lesser extent. [54] Accompanying this shift in sectoral employment, there has been a shift in the occupational emphasis of the Region. There has been a shift away from clerical and administrative related occupations as well as trades persons towards the professional end of the white-collar market. These shifts are consistent with the shifts in industry structure away from agriculture, public sector, finance and community service sectors towards the retail trade sectors. [55]

Unemployment

The Northern Rivers region was chosen as an appropriate case study because of its `interesting' employment/unemployment characteristics. One of these characteristics is the persistently high level of unemployment experienced in the region. The following remarks made in a submission by the Northern Rivers Regional Economic Development Organisation (NOREDO) succinctly indicate the position of the region:

On top of this poor employment performance for the region as a whole, certain groups within the community are harder hit than others. Between 25 and 30 per cent of job seekers aged 15 – 24 years are persistently unemployed. [58]

The Aboriginal population within the region is also hard hit. Their situation can not be overstated. In a Committee hearing at Lismore in July 1998, Mr Laurie Mercy, Chairperson of the ATSI Corporation for Community Development (ATSICCD), remarked that the only private enterprise in Lismore to employ Aboriginal people was a hairdressing salon. [59] The hairdressing salon referred to was an initiative by the Corporation chaired by Mr Mercy. It seems that being young and being Aboriginal is a double disadvantage to the likelihood of gaining employment. Such dismal prospects for the Aboriginal population are surely contributing to the serious social issues being experienced.

Meanwhile it has been the middle age groups who have had the lowest sustained rate of unemployment. For the ten year period 1986-1996 the unemployment rate for those persons aged 35 – 54 years was around 10 – 15 per cent of the labour force. [61]

On a sub-regional level, the areas with the highest unemployment rates have been the coastal LGAs of Byron Shire, Tweed Shire, Maclean Shire, Ballina Shire and Ulmarra Shire. [62] These shires also have higher unemployment levels because they are focussed around major centres. Major centres are an attraction for the unemployed because job opportunities are greater there. This theory is supported by the fact that Lismore also has high unemployment, and yet is not a coastal centre.

And while, in general, many unemployed persons gravitate to the major centres, rural areas do not go unaffected: coastal rural areas have higher unemployment levels than inland rural areas. For example, in 1996 Ulmarra Shire had in the highest unemployment rate of all LGAs at over 20 per cent. [63]

In summary of unemployment then, while the coastal strip is very much the focus for economic growth within the Northern Rivers region, it is also the area with the greatest unemployment problem, both in the urban centres and in rural areas.

Underemployment and Hidden Unemployment?

While the level of unemployment in the Northern Rivers is high, it is feared that a substantial hidden unemployment problem also exists. This was alluded to earlier in the remarks made by the NOREDO. Others too have voiced their concern over the low labour force participation rate:

However, it is not advisable that the conclusion of `discouraged job seekers having given up hope' be accepted too hastily as the entire reason for the low labour force participation rate. Early retirees could easily provide part of the explanation.

Underemployment is another concern in the Northern Rivers region. It was also raised by the NOREDO. Concern seems valid because the proportion of jobs that are part-time in the region, compared to the national average, is large. [65] As the NOREDO submission noted, voluntary part-time work and demographics can explain some of the difference, but it is questionable as to whether all part-time workers are content with their level of employment. [66] The move toward retail and tourism, industries which traditionally employ a relatively high percentage of part-time workers, adds to the concern that underemployment will be a problem in the region.

SECTION IV: AN EXAMINATION OF THE FACTORS LEADING TO THE CURRENT EMPLOYMENT AND UNEMPLOYMENT SITUATIONS IN THE NORTHERN RIVERS REGION.

A.) Macro-economic Factors

i.) Centralisation/Rationalisation Policies by Governments (Federal and state)

At the Lismore hearing (in July 1998) the Committee heard evidence from the Mayor of Lismore, Ms Irwin, that the city had lost about 450 government jobs (mainly Commonwealth) over the preceding five-year period. [67] However, it was the flow-on effect of losing relatively well paying and once secure jobs – flow-on effects such as reduced services, declining income per capita, the closure of local business, and consequent further job losses [68] - that was perhaps the greater cause of devastation. The Lismore Business Enterprise Centre has estimated that the job losses have resulted in a loss in income to the local economy in excess of $22 million dollars. [69]

The is a strong sentiment among residents of the Northern Rivers region that rationalisation policies by government, which lead to the reduction of (quality) services for the regions, are either the root cause of economic hardship in the Northern Rivers region (and regions generally) or, at the very least, the `straw breaking the camels back'. The following comments, taken from the submission made by the Northern Rivers Social Development Council, are typical of the sentiments expressed in other submissions from the region, and indeed, all over Australia:

Another example of the tangible effect of the rationalist policies adopted by government in recent years is provided by the employment situation at the Southern Cross University (SCU), an important employer in the Northern Rivers region. Many employees of SCU are now on contract. [71] This affects areas such as the housing market as people do not buy houses and make other big investments when their employment in any one particular place is ensured for only the next 9 or 10 months.

It seems as though every resident of the Northern Rivers region has a tale to tell of the effect rationalist policies are having on the region. While all the stories highlight the way in which unemployment (which is primarily blamed on rationalisation) is adversely affecting every sector of the community within the region, they are too numerous to relay in this case study.

ii.) Corporatisation / Privatisation (Job Network)

As part of its terms of reference, the Committee was asked to examine the adequacy of employment services arrangements. In the course of this investigation, those people giving evidence before the Committee in Lismore were asked to share their observations of the `local' (Northern Rivers region) experience with Job Network. These comments relate to the very early stages of the implementation of Job Network and therefore do not reflect subsequent amendments to its operations. Nevertheless, these comments serve as an illustration of how national policies designed from the top down can impact on regional localities. On this topic the Executive Officer of the Northern Rivers Area Consultative Committee, whose role includes facilitating meetings for Job Network members, said that:

However, the slow adaptation to the new system was not the only concern raised. The view was put to the Committee that certain centres benefited greatly from the changes while others were in a much worse position than prior to the new arrangements being implemented. Mayor Irwin, voiced the following concerns before the hearing:

Another concern with the initial implementation of Job Network was that certain groups within the community appeared to have been overlooked. In particular, the ATSICCD, situated in Lismore, expressed concern that, with the introduction of the new employment agency arrangements, the needs of Aboriginal people in the region would not be met. [74] Concern is warranted as it is estimated that up to 80 percent of the Aboriginal people in the region aged 20 – 55 years have never had a job. [75] Quality Plus Employment Services, a venture of the Corporation targeted at unemployed Aboriginal persons, the long-term unemployed and otherwise dis-advantaged persons, closed in March 1998 as a result of the corporatisation of employment services. [76] The Corporation is distressed by the failure to successfully secure a contract given that the Tendering Conditions and Contract for Employment Services, which was issued by the Department of Employment, Education, Training and Youth Affairs (DEETYA), stated that:

For FLEX 2 and FLEX 3 and NEIS, it is expected that a number of smaller providers with expertise in helping specific client groups, particularly in major rural centres and other capital cities, would be contracted. [77]

Lismore is a major rural centre (the population of the Lismore LGA is approximately 43 000 people [78] and yet it has only one FLEX 3 provider and no specialist provider to cater for the needs of the Aboriginal community. [79]

Finally, concerns were also expressed that the new employment services arrangements did not replace the number of jobs lost with the demise of the Commonwealth Employment Service (CES). [80]

iii.) Inefficient Allocation of Public Money

This criticism is based on information provided to the Committee in the submission by the NRACC. It is alleged that in the mid 1990s in the order of 26 million dollars was spent on various short-term employment programs for the region. Despite a sharp decline in the number of unemployed persons from 1994 to 1995, [81] the region is again experiencing high levels of unemployment. It seems that, despite the substantial government outlays, the programs were no more than a `band–aid' solution, having failed to secure long-term relief from unemployment. [82]

iv.) Government Policies as Impediments

Government policies acting as impediments to job creation were mentioned in several different contexts. These were: policies seen by small employers (around 95 percent of businesses in the region employ less than 10 staff [83]) as barriers to taking on more staff; [84] policies seen by local government as preventing them from acting in the best interests of the local community; and policies seen as barriers to increasing viability of primary producers in the region.

Dealing first with the issue policies seen as barriers by small employers, in giving evidence before the Lismore hearing Ms Cambage, Executive Officer of the Mid-North Coast Regional Development Organisation, was of the opinion that businesses find it daunting to consider taking on new staff given the unfair dismissal laws. [85] While unfair dismissal laws serve a legitimate purpose, they should not be allowed to discourage employment growth. The Committee was also informed, however, that many small business proprietors often lack knowledge about the extent of their legal obligations. Workers compensation rules are regarded similarly. [86]

Another law dampening the enthusiasm of employers to take on more staff is the increasing `on-costs'. Lismore City Council give the example of superannuation contributions: employers with a payroll of over one million dollars are required to contribute seven percent towards superannuation, whereas those under one million dollars are not required to contribute at all. [87]

Lismore City Council also provided the information for the basis of the second criticism of government policy in regard to job creation. Ms Irwin, Lismore City Mayor, was critical of the fact that requirements under National Competition Policy prevented the Council from utilising its buying power for the good of the local community. [88] Mr Gainger, General Manager of Lismore City Council, expanded upon these views:

The third government policy seen to be acting as an impediment to job creation in the Northern Rivers region is free trade. Sentiments on this subject are adequately summed up in the following quote:

B.) Other Factors contributing to the Existing Employment/ Unemployment Situation of the Northern Rivers Region

i.) Regional Policies and Conditions

It has been noted previously in this section that in the mid-1990s the level of unemployment in the Northern Rivers region declined quite dramatically for a short period. This can in part be attributed to the substantial money allocated by the Government to short term job creation projects. Dr Gallagher, Chair of NOREDO, stressed that the dramatic reduction in unemployment in the region was achieved as a result of careful and structured planning from within the region. [91]

As for regional conditions affecting job creation, a study conducted by Anne Graham (of SCU) found that the majority of the unemployed on the North Coast (of which the Northern Rivers region makes up half) believe that it was not “what you know” but “who you knew” that counts. [92] This belief is no doubt widely held in many regions in Australia. However, it is a legitimate concern as it highlights the importance of unemployed people maintaining links with employers who tend to favour employing those people whom they already know and trust.

Industry Restructuring [93]

The emergence of a global economy and consequent restructuring has now been under way for some decades. [94] As part of this process employment opportunities in the service sectors in many industrialised nations has expanded rapidly. The focus on services has come at the cost of primary industries where there has been substantial contraction in terms of the percentage of the workforce employed. [95]

In 1994, Fagan and Webber wrote of the Australian experience with restructuring:

In the Northern Rivers region, industry restructuring has generally followed the national trend. Primary industries have declined and the service industries (especially retail and tourism) now dominate employment. This has led to an increased number of part-time positions [97] which contributes to underemployment. In addition, restructuring within industry has led to an increased demand for elementary white-collar workers (such as salespersons) and also for those with skills at the more professional end of the white-collar market. [98] This change in emphasis has been at the cost of those in the middle level white-collar market (clerical workers for example). [99]

Lack of Investor Confidence in Embryonic Industry

This criticism stems from comments made in the NRACC submission. In was stated that:

The NRACC has many proposals at various stages of development. [101] These are discussed in Section V. With the necessary funding (which has been calculated for the more advanced proposals) there is no doubt that long-term employment opportunities could be created. Developing new industry is particularly important for the Northern Rivers region as there is an increasing reliance on retail and tourism related businesses for employment (especially in coastal areas). These businesses are known for creating casual, part-time and seasonal jobs. Thus, without new industry, underemployment could become a more major issue.

The lack of funding for `embryonic industry' was part of the more general complaint to the Lismore hearing that funding to the Northern Rivers region is inadequate and that the region feels as though governments forget that the country is there. [102] It is felt that the lack of commitment on the part of governments discourages private investment. [103]

Lack of Recent Work Experience

There is some disagreement as to whether the problem in the Northern Rivers region is adequate training but no jobs, or jobs being available but no appropriately trained workers to fill positions. For example, Mr Rathbone, Secretary of the Northern Rivers Social Development Council, is of the opinion that there is an absence of recent work experience and relevant skills. [104] An underemployed resident of the region gave an opposing opinion, stating directly in the submission made that the problem is not a lack of training, but rather declining household income and consequent lack of jobs. [105] The middle ground in this argument seems to be that, with sufficient incentive, employers would be prepared to take on apprentices. [106]

ii.) Social Factors

Population Dynamics [107]

Net in-migration is a major cause for the high levels of unemployment experienced in the Northern Rivers region. The Northern Rivers Social Development Council noted in their submission to the Committee that, for the past 10 years, the gap between the supply and demand for labour has been widening by an average of 272 jobs/people per year. [108] This has occurred despite the fact that the labour force participation rate in the region has fallen in recent years. [109]

However, in-migration has affected different groups in the region to varying degrees. For example, for males net in-migration is only a contributing factor at middle and older ages, but not for younger males for who demand factors play a greater role in determining the rate of unemployment. [110] For middle and older aged women in the region, net in-migration and an increasing participation rate play a significant role in contributing to labour supply driven by unemployment outcomes. [111] As with young males, unemployment among young females is also more likely to be driven by demand factors rather than supply factors. [112]

Aboriginal Unemployment (Issues of Education and Employer Attitudes)

As was noted earlier in this section, up to 80 per cent of the Aboriginal population aged between 20 and 55 years of age in the region have never had a job. There are seemingly two main reasons for this.

First, the level of education reached by the majority of Aboriginal people is quite low. In giving evidence before the Committee in Lismore, Mrs Stockbridge, Case Manager for the ATSICCD, stated that there was a two percent retention level (of Aboriginal students) to year 12. The vast majority have left by year nine. [113]

The second major barrier to finding a job for the majority of Aboriginal people who are unemployed is employer attitude. [114]

Regardless of cause, the very high level of unemployment among Aboriginal people, coupled with what are presently quite dismal employment prospects, are of particular concern because of the major detrimental affect unemployment has upon the social fabric of the Aboriginal community:

Other social patterns among the Aboriginal community of the Northern Rivers region, which may be linked to unemployment, include a high rate of teenage pregnancies, a lot of drug and alcohol problems, and the decreasing age of those attempting suicide. [116] Of those attempting suicide, Mrs Welch, an Aboriginal Welfare Officer working with mental health (as well as being Secretary of the ATSICCD), told the Committee at the Lismore hearing that:

The youngest I have had in the unit was 13. [117]

The ATSICCD is concerned that if something is not done about the very high level of unemployment in the Aboriginal community, the social problems seen in places like Walgett and Moree will develop in the Northern Rivers region. [118]

iii.) Lack of Information Transfer

This problem was touched upon earlier in this section. Small Business Enterprises are not getting information on the rules and regulations relevant to their situation. As a result, job opportunities may be lost as employers are uncertain as to their legal rights and obligations. This is an example of the lack of communication between both the Commonwealth and state governments and those requiring information.

A second example of poor communication is drawn from the Committee hearing in Lismore in July 1998. When questioned over the IIT fund – the small business investment fund which was set up by the current Federal Government, aimed at providing venture capital for small businesses, and targeting businesses that were in the start-up stages – neither the Chair nor the Executive Officer of the NRACC had heard of the fund. [119]

Lismore City Council also commented on the difficult task of ensuring communication between government and the relevant bodies in the more rural regions of Australia. [120]

iv.) Factors Related to Location

One of the factors determining restructuring trends in the region is the climate. Being sub-tropical, the Northern Rivers regions' beaches are a major attraction, especially for short-stay tourists from Brisbane. [121] It is also the climate and the beaches that attract many retirees to the region. Tourists and retirees in turn support other service industries (especially personal and health services). And with the rapid influx of both tourists and new residents, the benefits flow on to the construction industry.

Climate also plays a major role in determining the emphasis of inland industries in the Northern Rivers, especially agriculture. For example, when dairying declined for economic reasons in the late 1950s, growing tropical fruits became quite popular in the region. [122] As well, development proposals such as that of an alternative medicines industry in the region, are heavily reliant on climatic factors.

The location of the Northern Rivers region directly south of the Queensland border, and so close to Brisbane, seems also to have an impact. Young people move to Brisbane in order to find work, Government Departments, as part of the rationalisation process, are being concentrated in major cities such as Brisbane. And finally, the Queensland Government:

Funds all sorts of ways to get people from New South Wales into Queensland. [123]

SECTION V: POTENTIAL JOB AND INVESTMENT OPPORTUNITIES IN THE NORTHERN RIVERS REGION

We recognise that, in a region such as ours, needed development will not eventuate by wishing: we are, therefore, committed to an imperative of effective co-operation… [124]

Proposed Enterprises

1.) `Cellulose Valley'

This proposal is mentioned in several submissions, including those from the NRACC [125], Lismore City Council [126], and the Northern Rivers Social Development Council. [127]

The name `Cellulose Valley' was coined by a postgraduate student at SCU in response to the comment that the north-east region of NSW would become the `Silicon Valley of Natural Plant Products'. [128] The NRACC, who are well advanced with studies into the project, included the following information in their submission to the Committee:

Very briefly the growth of this new industry will involve:

The range of new businesses and employment opportunities that will emerge from this initiative will generate potentially a 2, 000 permanent jobs.

The Cellulose Valley proposal is exiting for a number of reasons.

Most directly related to this study is the expectation of jobs growth and increased investment in the region. It is anticipated that jobs would be created for both low and highly skilled labour. The production of the required herbs has the potential to revive the viability of agriculture in the region. Further, there are potentially very large domestic and export markets for the products of the Cellulose Valley. The following passage is an extract from the Cellulose Valley Technology Park Strategic Plan:

The Australian Traditional Medicine Society (ATMS), Australia's largest alternative medicines industry body, confirmed the rapid growth in the number of alternative medicines practitioners, saying that ATMS membership had doubled in the past four years. [130]

Presently more than 90 percent of the herbs used in the manufacture of herbal medicines in Australia are imported. [131] These imports, with a value exceeding $42 million in 1997 – 98, are grown predominantly in less developed countries, many in heavily polluted areas with unregulated pesticide use. [132] It is therefore anticipated that, by creating an international benchmark for quality, an alternative medicines industry in Australia would have good prospects both domestically and in the global market. [133]

Taking these facts into consideration, the jobs created as part of the Cellulose Valley proposal should be sustained. There is also potential for jobs to increase over time as markets expand.

In addition to the goal of economically sustainability, the alternative medicines project aims to be ecologically sustainable. Initiatives included in the proposal which support the ethics of ecologically sustainable development (ESD) include everything from the design of buildings in the technology park, recycling of materials in the park (such as water and food waste), encouraging users of the park to utilise more sustainable transport systems, and encouraging producers of herbs to convert to organic systems of production. By taking the principles of ESD into account, the Cellulose Valley proposal meets the criteria set out in the Northern Rivers Regional Strategy. [134]

The inclusion a `bush tucker' facility as part of the Cellulose Valley proposal creates another potentially huge investment opportunity in the region. Export opportunities and the potential to create jobs for the Aboriginal community in the region are important aspects of this proposal.

Finally, the Cellulose Valley Technology Park, once completed, could be a significant tourist attraction.

As part of the Regional Employment Strategy, prepared in consultancy with key players, stakeholders, business and the community in the Northern Rivers region [135], 38 projects were evaluated. Of these, the top ten are outlined in the Strategy. The ten (excluding `Cellulose Valley' which ranked first) are:

In their submission to the Committee, Lismore City Council noted their support for the Regional Employment Strategy. [142] The initiatives researched by the NRACC could be pursued if funding were made available. [143]

Norlink [144]

The aim of this proposal is to develop an information technology industry in the region. Research into the proposal is well advanced: both a feasibility study and a business plan have been completed. $150 000 has also been secured through the Regional Telecommunications Infrastructure Fund to investigate the aggregation of services.

Broadwater Bridge [145]

The Broadwater Bridge is to be built over the Richmond River beside the Broadwater Sugar Mill. The cost of the development is 2.4 million dollars: funding for the project comes from Commonwealth and local government, as well as industry.

Industries of Focus

Plantation Timber

The Northern Rivers region was founded for it's timber resources [146] and they continue to be important to the regional economy. (Notaras maintains a sizeable operation in Grafton). [147] However, the focus has shifted from native hardwoods to plantation timbers in the past decades, partly due to the fact that since the 1960s much of the remaining native timber has been `locked away' in National Parks. [148] These National Parks are now a tourist asset for the region and so the support for a move to plantation timber is present. [149]

Tourism

Tourism is now the second largest employer in the Northern Rivers region, accounting for 12 percent of the workforce: retail, an industry reliant on tourism, is the largest, employing 17 percent of the regions workforce. [150]

A study conducted in 1996, `Upper North Coast of NSW Short Break Holiday Market: Brisbane Market', investigated the reasons for the popularity of the Northern Rivers region as a tourist destination. The report concluded that the:

One participant in the study made the comment:

The reasons of the lack of over-development and commercialisation in the region, accompanied with a more relaxed and friendly atmosphere [compared to the Gold Coast], was a commonly stated reason for the appeal of the Northern Rivers as a tourist destination. [153]

However, it was also concluded in the aforementioned study that the region needed a stronger sense of identity. [154] No doubt, if carefully done, this would also assist in the marketing of produce from the proposed `Cellulose Valley'.

Music/Art

Whilst in Lismore the Committee also heard evidence to the effect that:

A somewhat overlooked but quite valid and economically extremely lucrative business,

in the Northern Rivers region is the music/cultural industry. [155] This incorporates dance, the visual arts and performing arts. [156]

 

Footnotes

[1] Northern Rivers Area Consultative Committee (NRACC), Feb. 1998, Regional Employment Strategy, a report prepared by Abnett Consulting, Capalaba, pg 4.

[2] Ibid, pg 4.

[3] From Northern Rivers Regional Strategy website

http://www.nor.com.au/org/nrrs/2_The Region/index.html, pg 1. (date accessed 30.09.1998)

[4] From Canberra Tourism website

, pg 2. (date accessed 30.09.1998)

[5] From the Lonely Planet website

planet.com.au/dest/aust/tas.htm, pg 1. (date accessed 30.09.1998)

[6] NRACC, Regional Employment Strategies 1997- 98, pg 50.

[7] ABS, 1996, Statistical Geography: Volume 1, (1216.0), pg 59 – 60.

[8] Submission no. 70, Volume 3, pg 264, (Northern Rivers Social Development Council) see footnote.

[9] See map in Learmont N & A, 1971, Regional Landscapes of Australia: Form, Function and Change, Angus and Robertson Pty Ltd, Sydney, pg 7.

[10] NRACC, Regional Employment Strategies 1997- 98, pg 50.

[11] From Northern Rivers Regional Strategy website , pg 1. (date accessed 30.09.1998)

[12] Cousins, A., 1933, Australian Local and Regional Histories: the Northern Rivers of New South Wales, The Shakespeare Head Press Limited, Sydney, pg's 9- 12.

[13] Ibid, pg 12

[14] Ibid, pg's 12- 13

[15] Ibid, pg 13.

[16] Ibid, pg's 28- 37.

[17] Richmond-Tweed Regional Development Committee, 1966, Development Report on the Richmond- Tweed Region, V.C.N Blight, Government Printer, Sydney, pg 9.

[18] Ibid, pg's 9-10.

[19] Cousins, A., 1933, Australian Local and Regional Histories: the Northern Rivers of New South Wales, The Shakespeare Head Press Limited, Sydney, pg 47.

[20] Ibid, pg's 47- 48

[21] Richmond-Tweed Regional Development Committee, 1966, Development Report on the Richmond-Tweed Region, V.C.N. Blight, Government Printer, Sydney, pg 10.

[22] Cousins, A, 1933, Australian Local and Regional Histories: the Northern Rivers of New South Wales, The Shakespeare Head Press Limited, Sydney, pg 49.

[23] Ibid, pg's 53- 54

[24] Richmond-Tweed Regional Development Committee, 1966, Development Report of the Richmond-Tweed Region, V.C.N. Blight, Government Printer, Sydney, pg 10.

[25] Richmond-Tweed Regional Development, 1966, Development Report of the Richmond-Tweed Region, V.C.N. Blight, Government Printer, Sydney, pg 10.

[26] AU, 1979, Lismore – One Hundred 1879 – 1979 (A Century of Local Government), Lismore City Council, Lismore, pg 135.

[27] Ibid, pg 153.

[28] Mr Geoff Foley, Secretary, Richmond River Historical Society, (pers comm. 26.10.1998)

[29] Ibid

[30] Ibid

[31] Ibid

[32] NRACC, Feb. 1998, Regional Employment Strategy, a report prepared by Abnett Consulting, Capalaba, pg 4.

[33] Ibid, pg 4.

[34] Ibid, pg 4.

[35] http://www.nor.com.au/org/nrrs/2_The Region/index.html, pg 1.

[36] NRACC, Feb. 1998, Regional Employment Strategy, prepared by Abnett Consulting, pg 11.

[37] Submission no. 132, Volume 6, pg 29, (Lismore City Council).

[38] Submission no. 70, Volume 3, pg 265, (Northern Rivers Social Development Council).

[39] Submission no. 199, Volume 9, pg 65, (NRACC).

[40] Ibid, pg 17.

[41] Buultjens, J., Davis, D., and Luckie, K., Jan. 1996, A Discussion Paper Prepared for the Management Committee on The Economic Viability of the Northern Rivers Region.

[42] Compiled from Bureau of Meterology Data as accessed through website (date accessed: 30.09.98).

[43] Coe, T.B. (compiled by), 1904(?), The Northern Rivers of New South Wales: Descriptive and Illustrative, Marchant and Co., Sydney.

[44] ABS, 1996, Statistical Geography: Volume 1, (1216.0), pg's 59 – 60. The Northern Rivers region incorporates the Richmond-Tweed statistical division as well as part of the Clarence sub-division.

[45] Centre for Agricultural and Regional Economics, August 1997, The Northern Rivers Regional Economy and Development Potential, a report to the Northern Rivers Regional Strategy, Armidale, pg i.

[46] Richmond- Tweed Regional Development Committee, 1966, Report on the Richmond- Tweed Region, V.C.N. Blight, Sydney, pg's 46, 105.

[47] Figures for 1986 and 1991 have been taken from: ABS, (year given), Census of Population and Housing: Expanded Community profile: Industry by Sex. Data was given on an LGA by LGA basis. Also the sectors were broken down and hence the figures appearing above have been calculated by the author.

[48] - For figures May 1984 – June 1989 (inclusive) see:

Economic Analysis Branch, Economic and Policy Analysis Division, DEET, Small Area Labour Markets – Australia, March Quarter1992, pg 11.

- For figures June 1990 – June 1995 (inclusive) see:

Economic Analysis Branch, Economic and Policy Analysis Division, DEET, Small Area Labour Markets – Australia, December Quarter 1995, pg 20.

[49] All figures are estimates only. All figures were given in the source on an LGA by LGA basis. The appropriate 12 figures have been added together by the author to give the figure shown in the Table II.2.

[50] Table III.1 adapted from Submission no. 199, Volume 9, pg 62, (NRACC).

[51] Adapted from Submission no. 142, Volume 6, pg 159 (NOREDO).

[52] Submission no. 199, Volume 9, pg 61, (NRACC).

[53] Submission no. 142, Volume 6, pg 138, (NOREDO). Taken from Cosboa, 1997, Jobs in our Regions.

[54] Submission no. 142, Volume 6, pg 151 (NOREDO).

[55] Submission no. 142, Volume 6, pg 155 (NOREDO).

[56] Submission no. 142, Volume 6, pg 123 (NOREDO).

[57] Ibid, pg 122.

[58] Ibid, pg 139.

[59] Hansard, Lismore, 21st July 1998, pg 898, (Mr Mercy, Chairperson, ATSICCD).

[60] Hansard, Lismore, 21st July 1998, pg 905, (Ms Marlowe, Secretary, ATSICCD).

[61] Submission no. 142, Volume 6, pg 139 (NOREDO).

[62] Submission no. 70, Volume 3, pg 265 (Northern Rivers Social Development Council).

[63] Submission no. 199, Volume 9, pg 61, (NRACC).

[64] Submission no. 70, Volume 3, pg 265 (Northern Rivers Social Development Council).

[65] Submission no 142, Volume 6, pg 165 (NOREDO).

[66] Ibid, pg 165

[67] Hansard, Lismore, 21st July 1998, pg 822, (Ms Irwin, Mayor, Lismore City Council).

[68] See discussion in Submission no. 199, Volume 9, pg 63, (NRACC).

[69] Submission no. 132, Volume 6, pg 30, (Lismore City Council).

[70] Submission no. 70, Volume 3, pg 271, (Northern Rivers Social Development Council).

[71] Hansard, Lismore, 21st July 1998, pg 826, (Ms Irwin, Mayor, Lismore City Council).

[72] Hansard, Lismore, 21st July 1998, pg 852, (Ms Carkery, Executive Officer, NRACC).

[73] Hansard, Lismore, 21st July 1998, pg 822, (Ms Irwin, Mayor, Lismore City Council).

[74] Hansard, Lismore, 21st July 1998, (representatives of ATSICCD), and Submission no. 20, Volume 1, (ATSICCD).

[75] Hansard, Lismore, 21st July 1998, pg's 899- 900, (Mrs Hughs, Business Adviser, ATSICCD).

[76] Submission no. 20, Volume 1, pg 110, (ATSICCD)

[77] Ibid, pg 111

[78] Lismore City Council (pers. comm., 27.10.98).

[79] Submission no. 20, Volume 1, pg 111.

[80] Submission no. 199, Volume 9, pg 63, (NRACC).

[81] Refer to Table II.2

[82] Submission no. 199, Volume 9, pg 64, (NRACC).

[83] Submission no. 142, Volume 6, pg 138 (NOREDO). Figures taken from Cosboa, 1997, Jobs in Our Regions.

[84] More information on this issue is contained in the report Impediments to Employment in the Northern Rivers. The report was commissioned by the NRACC and completed by Abnett Consulting in 1998.

[85] Hansard, Lismore, 21st July 1998, pg 888, (Ms Cambage, Executive Officer, Mid- North Coast Regional Development Organisation).

[86] Submission no. 132, Volume no. 6, pg 34, (Lismore City Council).

[87] Submission no. 132, Volume no. 6, pg 34, (Lismore City Council).

[88] Hansard, Lismore, 21st July 1998, pg 823, (Ms Irwin, Mayor, Lismore City Council).

[89] Hansard, Lismore, 21st July 1998, pg 837, (Mr Gainger, General Manager, Lismore City Council).

[90] Submission no. 12, Volume 1, pg 72, (Mr Don Noble).

[91] Hansard, Lismore, 21st July 1998, pg 875, (Dr Gallagher, Chair, NOREDO).

[92] Submission no 70, Volume 3, pg 270, (Northern Rivers Social Development Council).

[93] For more extensive information on the actual details of industry restructuring in the Northern Rivers region refer to the previous section of the case study.

[94] Fagan, R.H. and Webber, M., 1994, Global Restructuring: The Australian Experience, Oxford University Press, Melbourne, pg 6.

[95] See discussion in Ibid, pg's 1 – 46.

[96] Fagan, R.H. and Webber, M., 1994, Global Restructuring: The Australian Experience, Oxford University Press, Melbourne, pg 75.

[97] Submission no. 70, Volume 3, pg 267, (Northern Rivers Social Development Council).

[98] Submission no. 142, Volume 6, pg 155, (NOREDO).

[99] Submission no. 142, Volume 6, pg 155, (NOREDO).

[100] Submission no. 199, Volume 9, pg 64, (NRACC).

[101] Refer to: Abnett Consulting, February 1998, Northern Rivers Area Consultative Committee – Regional Employment Strategy.

[102] Hansard, Lismore, 21st July 1998. (In particular, pg 843.)

[103] Ibid.

[104] Hansard, Lismore, 21st July 1998, pg 855, (Mr Rathborne, Secretary, Northern Rivers Social Development Council).

[105] Submission no. 8, Volume 1, pg 43.

[106] Hansard, Lismore, 21st July 1998, (Mr Rathborne, Secretary, Northern Rivers Social Development Council).

[107] For more details on the population dynamics of the Northern Rivers region refer to Section I of this case study.

[108] Submission no. 70, Volume 3, pg 268, (Northern Rivers Social Development Council).

[109] See Section III for discussion of recent trends in the labour force.

[110] Submission no. 142, Volume 6, pg 123, (NOREDO).

[111] Submission no. 142, Volume 6, pg 123, (NOREDO).

[112] Submission no. 142, Volume 6, pg 123, (NOREDO).

[113] Hansard, Lismore, 21st July 1998, pg 899, (Mrs Stockbridge, Case Manager, ATSICCD).

[114] Hansard, Lismore, 21st July 1998, pg 899, (Mrs Hughs, Business Adviser, ATSICCD).

[115] Hansard, Lismore, 21st July 1998, pg 905, (Ms Marlowe, Secretary, ATSICCD).

[116] Ibid, pg 907.

[117] Hansard, Lismore, 21st July 1998, pg 907, (Mrs Welch, Secretary, ATSICCD).

[118] Submission no. 20, Volume 1, pg 111, (ATSICCD).

[119] Hansard, Lismore, 21st July 1998, pg 848.

[120] Hansard, Lismore, 21st July 1998, pg 823, (Mr Newton, Manager – Economic Development, Lismore City Council).

[121] Consensus Research Pty Ltd, Nov 1996, Upper North Coast of NSW Short Breaks Holiday Market: Brisbane Market, report prepared for NOREDO on behalf of Navigator Tourism Communications.

[122] Geoff Foley, Secretary, Richmond River Historical Society, (Pers. comm. 26.10.1998)

[123] Hansard, Lismore 21st July 1998, pg 842, (Mr Fox, Chair, NRACC).

[124] Submission no. 142, Volume 6, pg 128, (NOREDO).

[125] Submission no. 199, Volume 9, pg's 64-65, (NRACC).

[126] Submission no. 132, Volume 6, pg 34, (Lismore City Council).

[127] Submission no. 70, Volume 3, pg 267, (Northern Rivers Social Development Council).

[128] Davis, D., August 1998, Cellulose Valley Technology Park: A Flagship for Regional Development (Strategic Plan), a report prepared for the NRACC, Lismore City Council and the NSW Department of State and Regional Affairs, pg 13.

[129] Ibid, pg 16.

[130] Mr Scott Cairns, ATMS (Pers. Comm., 22.10.1998).

[131] Davis, D., August 1998, Cellulose Valley Technology Park: A Flagship for Regional Development (Strategic Plan), a report prepared for the NRACC, Lismore City Council and the NSW Department of State and Regional Affairs, pg 3.

[132] Ibid, pg 17.

[133] Ibid, pg 3.

[134] Guiding Principles for a Sustainable Future, Part 1: Final Report for Phase One of the Northern Rivers Regional Strategy, a joint initiative by NOREDO, NOROC and the Department of Urban Affairs and Planning, March 1998.

[135] Abnett Consulting, February 1998, Northern Rivers Area Consultative Committee – Regional Employment Strategy, a report prepared for the NRACC, pg 8.

[136] Ms Ann Carkery, Executive Officer, NRACC, (Pers. Comm., 28.10.1998).

[137] For further details refer to: Baker, J., June 1998, Pack House Infrastructure Study, a report commissioned by Northern Rivers Agricultural Development Association (NORADA).

[138] Submission no. 132, Volume 6, pg 34, (Lismore City Council).

[139] Ms Ann Carkery, Executive Officer, NRACC, (Pers. Comm., 28.10.1998).

[140] For further information see the pamphlet The Great Eastern Centenary Walking Track (a project to celebrate the Centenary of the Nation's Federation. The pamphlet is available from NOREDO (e-mail: noredo@nor.com.au).

[141] Abnett Consulting, February 1998, Northern Rivers Area Consultative Committee – Regional Employment Strategy, a report prepared for the NRACC, pg 48.

[142] Submission no. 132, Volume 6, pg 34, (Lismore City Council).

[143] Ibid.

[144] Information on this proposal contained in: Submission no. 142, Volume 6, pg 127, (NOREDO).

[145] Submission no. 142, Volume 6, pg 127, (NOREDO).

[146] Refer to Section I of the case study.

[147] Geoff Foley, Secretary, Richmond River Historical Society, (Pers. Comm., 26.10.1998).

[148] Ibid.

[149] Hansard, Lismore, 21st July 1998, pg 828, (Ms Irwin, Mayor, Lismore City Council).

[150] See Section III, Table 1. Source: ABS Census Data, 1996.

[151] Consensus Research Pty Ltd, November 1996, Upper North Coast of NSW Short Break Holiday Market: Brisbane Market, a report prepared for NOREDO on behalf of Navigator Tourism Communications, Consensus Research, North Sydney, pg 6.

[152] Ibid, pg 61.

[153] Ibid.

[154] Ibid, pg 9.

[155] Hansard, Lismore, 21st July 1998, pg 865, (Mr Evans, representing the North Coast Entertainment Industry Association).

[156] Ibid.