OBSERVATIONS, CONCLUSIONS AND RECOMMENDATIONS

Value-adding in Agricultural Production

OBSERVATIONS, CONCLUSIONS AND RECOMMENDATIONS

PART ONE

CHAPTER 1

Paras. 1.35-1.37

Committee observations

Although agriculture's proportionate contribution to Australia's GNP and labour force has declined over the years it still makes a very significant contribution to the national economy, particularly in regional areas, and will continue to do so.

The Committee accepts that the emphasis on the importance of value-adding to Australia's agricultural production has possibly been over rated at times. However, given Australia's level of foreign debt and current account deficit it is the view of the Committee that Australia must seek out every opportunity to increase the level and value of its exports. The Committee agrees with the comment of the South Australian Government that although Australia is an efficient exporter of bulk agricultural commodities it must, when the opportunities appear, “shift its agricultural export profile up the trade spectrum to higher value added products”. [1]Value-adding activities related to agricultural production must be encouraged at all levels, not just due to resulting trade and balance of payment benefits but also because of the benefits to the national economy through increased employment opportunities and the broadening of our manufacturing base.

The Committee believes that value-adding to our agricultural production should be viewed as part of an attempt to broaden our manufacturing base. The Committee acknowledges a magazine article published in July 1991 which argued that value-adding translates into a “recognition of the need to change from the traditional production-driven approach of Australian agriculture to a market-driven system.” [2]

Paras. 1.45-1.47

Committee observations

Despite concerns expressed during the inquiry regarding the domination of Australia's food and beverage companies by overseas companies the Committee would be concerned if this development results in a serious lack of competition in the domestic food market leading to a detrimental affect on consumers or primary producers, or a loss of access to export markets. During the inquiry the Committee received no concrete evidence that such consequences have resulted due to the purchase or investment in Australian food-processing companies by overseas interests.

The Committee accepts that the globalisation of value-added food industries is likely to continue and that the benefits of such a development have not been given adequate attention. Foreign ownership of food processing firms in Australia can lead to:

The Committee is of the view that the Commonwealth Government should indicate how it intends to monitor the impact on Australia's food and beverage industries resulting from foreign ownership.

Paras. 1.60-1.62

Conclusion

The Committee accepts that Australia enjoys a wide variety of advantages in producing value-added agriculturally based products. However, it is important that none of these existing advantages be taken for granted. Every effort must be made to ensure that these advantages are exploited to the greatest extent possible in order to promote Australia's value-added products.

Australia's relatively clean environment is an advantage that is difficult to duplicate in most other countries. Unfortunately, it is the most fragile of the assets Australia has in value-adding and it is therefore imperative that Australian authorities, industry bodies and individuals make every effort to preserve Australia's image as a producer of clean food. Once the image of Australia as a producer of such food from a clean environment is tarnished the image will be very difficult to restore.

As the comments of Mr Radcliffe make clear, Australia is operating in a competitive environment overseas and it is essential that Australian producers and manufacturers take nothing for granted in relation to the quality of Australian food products.

Paras. 1.82-1.83

Committee observation

Food processing industries have been more profitable in using their assets compared to most other manufacturing sectors. This is despite the fact that real growth for food manufacturing has been behind that for the manufacturing sector generally. Food processing industries' profitability has also been assisted in recent years by the fact its productivity per employee is greater than that found in other areas of manufacturing.

It is apparent to the Committee that companies involved in food processing must increase their level of growth to maximise their profitability. For continued profitability such companies must maintain the relatively high level of productivity per employee presently existing in the food processing sector.

Paras. 1.99 -1.102

Committee observations and recommendations

Many people are surprised at the level at which Australia imports highly processed value-added foods and beverages. Despite efforts to replace these imports with value-added Australian products the Committee expects that the import of highly processed value-added food products will continue in the future at significant levels. However, the Committee recommends that the Commonwealth Government implement improved programs, if possible, to counter the dumping onto the Australian market of value-added food and beverages.

Despite a general view in the community that food products should not be dumped in Australia by overseas companies to the detriment of Australian producers, the Committee recommends that anti-dumping regulations should not be used as a sham to block imports. Nevertheless, the Committee accepts that there are occasions when action must be taken against deliberately dumped overseas food products so as to protect our own producers. Action taken must not be in effect a “defacto import restriction”.

Australia has been critical of countries using, for instance, health or quarantine regulations as a means to block the import of our food products and it would be improper to use the same types of strategies to restrict foreign food imports into Australia in order to protect our domestic market from competition.

The issue of the labelling of food products indicating their place of origin is outside the scope of this inquiry. However, the Committee wishes to express its view that Australian consumers should have the right to clearly know where value-added food products they purchase have been manufactured and in which country the bulk produce used in their manufacture originated. The Committee does therefore support strict truth in labelling.

Para. 1.109

Committee observations

As noted earlier in the chapter the importance of value-adding may have been over stated on occasions. However, such activities do make a valuable contribution, not only to Australia's balance of payments, but also to the national economy as a whole. Although the Committee accepts that ideally every effort should be made to support and encourage value-adding activities related to agricultural production it recognises that resources to support such goals are limited. The Committee is therefore of the view that careful assessment of industries seeking financial support for their value-adding activities is necessary based largely upon the results of a cost/benefit analysis.

PART TWO

CHAPTER 3

Paras. 3.17-3.18

Conclusions

The Committee is of the view that it is unlikely that any value-adding could be successfully carried out in Australia, and the export of value-added products take place even with some Government involvement, unless it can stand on its own feet in the medium and long term. On occasions industry groups probably overestimate the role that governments can play in smoothing the way for their participation in value-adding, particularly gaining access to overseas markets. The Committee accepts that governments should only play a role in creating an environment in which value-adding is encouraged. However, there may be situations where governments can be more active in encouraging value-adding enterprises in Australia and promoting Australia's export of value-added products. Occasions for active involvement in supporting value-adding activities are discussed later in this chapter. Value- adding is in the national interest and it is therefore important for all levels of government to encourage and support such activities.

The dairy industry provides an example of an industry that has benefited from a reduction in government regulation. The importance of government support to value-adding activities varies from one industry group to another.

Para. 3.53

Conclusions

Despite some negative comments concerning the performance of Austrade in supporting value-adding enterprises in overseas markets the organisation, in the view of the Committee, appears to be performing reasonably well. However, insufficient evidence was presented during the inquiry to allow the Committee to express a more detailed view on Austrade's performance.

Para. 3.76

Conclusions

The Committee is in agreement with the view of the Secretary of the Department of Primary Industries and Energy that essentially the role of government in respect to building Australia's image as a producer of clean food can be divided into two roles, namely:

Para. 3.87

Conclusion and recommendations

The Committee is swayed by the arguments presented by the Ricegrowers' Co-operative to the extent that it believes there is a need for a review of legislation in relation to co-operatives. The Committee therefore recommends that Commonwealth authorities, in co-operation with relevant state authorities conduct, a review of legislation affecting the ability of co-operatives to expand their operations. It is further recommended that if existing legislation is found to inhibit the ability of co-operatives to make themselves internationally competitive the relevant legislation be amended to remove these constraints.

CHAPTER 4

Paras. 4.31-4.32

Conclusions and recommendations

As noted in this chapter there is a wide range of diverse programs and bodies, both Commonwealth and State, which in whole or in part, support value-adding to Australia's agricultural production. The Committee is fully in agreement with the views of the Victorian Government that coordination of policies and programs between the States and Commonwealth authorities is essential if progress is to be made in the facilitation of value- adding activities in Australia. The Committee recommends that Commonwealth authorities ensure that Commonwealth programs are linked with State programs, where possible. The Committee further recommends that State authorities be involved in the delivery of Commonwealth programs, if appropriate.

It is appreciated that the existence of a large number of programs and bodies has caused confusion among companies and individuals seeking support for their value-adding activities. The Committee, therefore, warmly welcomes the establishment of the AusIndustry organisation which will provide information on Commonwealth and state assistance programs dealing with exports. AusIndustry should provide value-adding enterprises with a one stop facility directing them to the most appropriate body and program to meet their requirements.

Para. 4.60

Conclusions

The Committee is of the view that research is essential for the future of value-adding to Australia's agricultural production. The Committee believes that for research to be as beneficial as possible it should be closely related to particular agricultural and related industries. As a result of this view the Committee welcomes the increasing proportion of research being carried out by industries themselves as opposed to government research, both Commonwealth and State.

Paras. 4.84-4.86

Conclusions and recommendation

The Committee encourages all levels of government to work in a cooperative manner with industry groups to increase and improve the quality of value-adding activities in agriculturally based industries.

The Committee appreciates that Commonwealth Government agencies are involved in many of the suggested shared strategies set out above. However, the Committee strongly encourages all relevant government authorities to review their involvement in these activities and ascertain how they can further strengthen their involvement with industry groups to support value-adding activities.

In relation to supporting the export of value-added products the Committee sees an important role for the Commonwealth Government, particularly Austrade. The Committee recommends that Austrade review its programs and activities formulated to enhance the export of agriculturally based value-added products.

Para. 4.92

Conclusion and recommendation

The Committee is of the view that Agricultural Product Marketing Units do offer the potential of making significant contributions to the marketing of agricultural products and at the same time provide marketing skills to students who take part in the activities of the units. There would be the potential of an overlap in the activities by the units and other existing research bodies. However, the Committee is confident that any overlap or conflict between the units and other bodies can be overcome. Therefore the Committee recommends that as an initial step relevant Commonwealth authorities consult with State authorities to ascertain how such units could best be established, define what activities they might most profitably carry out, what their relationships would be with existing research and marketing bodies and what financial arrangements could be put in place to support them.

Paras. 4.110-4.112

Conclusions and recommendation

Given the number of programs and bodies that support value-adding activities, to an extent it is understandable that some individuals and organisations have been disappointed at times by the way they have been treated when seeking support for their value-adding activities. It is hoped that the organisation AusIndustry will help to overcome some of the problems previously faced by these individuals and bodies.

Of concern to the Committee was the claim raised by the West Australian Government that small companies involved in value-adding were not always receiving the assistance from Commonwealth authorities that they may be entitled to. The Committee supports the call by the West Australian Government for an inquiry and accordingly recommends that appropriate Commonwealth authorities review assistance provided to small and medium sized companies to ascertain whether Commonwealth programs are meeting the needs of these value-adding enterprises.

The Committee would like to see economic obstacles to the establishment and operation of value-adding enterprises moderated or removed. These restraints include taxation and other structural reforms. The issue of tax in relation to value-adding activities is complex and well beyond the expertise of the Committee. Therefore the Committee has chosen not to make a recommendation in relation to the issue of taxation although it is aware of its economic importance to various sectors involved in value-adding.

Para. 4.121

Conclusions and recommendations

As noted earlier in the report, the Committee believes that it is essential for Australia to be flexible in marketing its value-added products overseas and that on occasion it may be advantageous for Australian companies to enter into agreements with overseas companies to value-add to Australian bulk or semi-processed agricultural production overseas. The Committee recommends that two possible strategies be followed:

The Committee further recommends that the Commonwealth Government enter into discussions with relevant industry groups to ascertain the possible viability of such strategies.

CHAPTER 5

Paras. 5.41-5.46

Conclusions and recommendations

It is evident to the Committee that for regional development to take place in Australia, including the establishment and profitable operation of value-adding activities, close cooperation between all levels of government is necessary. The Committee acknowledges the view of the Victorian Government that Commonwealth programs designed to support value-adding must be based on a “set of agreed principles”. Following on from its recommendation in chapter 3 of this report, concerning the need for coordination between the Commonwealth and State governments regarding value-adding support programs, the Committee further recommends that:

The Committee accepts that the Rural Development Organisations provide valuable feedback to the Commonwealth Government on the development needs of regional areas. State and local government authorities are also involved in these RDOs. However, the Committee believes there is a need to upgrade and improve coordination between all levels of government in the promotion of value-adding activities in regional area. The Committee therefore recommends that the Commonwealth Government consider methods to improve improving the level of State and local government involvement in RDOs to improve communication between the three levels of government in relation to regional development.

The Committee is firmly of the view that without coordination between the three levels of government, in consultation with relevant industries and local people, sustainable regional development and related value-adding activities are made more difficult. Suggested strategies to achieve regional development and value-adding are complicated without consultation and cooperation between governments and other relevant groups

The Committee believes regions attempting to increase value-adding in their own areas can learn from the experiences of other regions. Therefore, the Committee would encourage all authorities involved in a particular regional development program to consider consulting with authorities involved in similar development programs within or outside their own State. Certainly Commonwealth authorities should have an overview of what is occurring in various projects nationally but the Committee received no indication during the inquiry that other participants, such as State and local authorities and industry groups, consult with similar authorities and bodies elsewhere to learn from their experiences.

The existence of appropriate infrastructure such as roads and rail lines provide a major attraction for industries to locate in regional areas. Private companies do not have the resources to construct major infrastructure, only governments have that ability. Various government bodies, Commonwealth and State are involved in the construction of infrastructure either alone or cooperatively. The Committee is of the view that in deciding on the construction or improvement of infrastructure in regional areas governments must give consideration to how such infrastructure can stimulate, or maintain, value-adding activities in regional areas.

Adequate financing of value-adding activities is essential for the establishment of viable value-adding enterprises in regional areas. As noted in chapter 3 of the report there is a wide range of diverse government programs, both Commonwealth and State that support value-adding activities in Australia, including regional areas. Many of these programs supply financial support for value-adding enterprises. Although the additional allocation of funds for regional development, in relation to value-adding, would no doubt be appreciated by supporters of such development the inquiry received no detailed evidence that there is an inadequate allocation of money for value-adding in regional areas.

PART THREE

CHAPTER 6

Paras. 6.12-6.13

Conclusions

It is in the national interest that value-adding activities related to agricultural production be encouraged at all levels so as to benefit the national economy. However, the Committee is of the view that industries themselves have to make the decision as to what extent they can profitably carry out value-adding activities. For companies to make a correct assessment concerning profitability involved in value-adding activities they must have access to the most up to date and reliable information available.

There is no doubt that Australia is one of the most efficient producers of bulk agricultural produce in the world. The Committee accepts that in some situations it may be most profitable to export bulk produce with no value-adding component involved.

Paras. 6.35-6.36

Conclusions

The Committee considers that the use of new technology resulting from research and development programs will continue to have a significant impact on the future course and success of value-adding to Australia's agricultural production.

In its attempt to compete in the Australian and international market place Australian agricultural based industries face intense competition. To gain and maintain a significant share in these market places Australian value-adding industries must exploit every resource possible to be competitive. Due to the increasing liberalisation of world trade, even within Australia, food producers can no longer count on having a near monopoly on the supply of food, in all its varied forms. Australian value-adding industries must be competitive in whatever market place they are operating. To be competitive, primary producers and value-adding enterprises must have access to the best available research and to the most advanced technology that can be developed or purchased to exploit the results of this research.

Para. 6.69

Conclusions

The Committee accepts that the concentration of retail and wholesale market power in the hands of a few large companies has impacted on value-adding food industries in Australia. However, the Committee accepts that this impact has not always been negative. The Committee is concerned that the negative effect of large food retailers, wholesalers and food processors on value-adding activities is moderated, while not destroying the advantages consumers enjoy from the operation of these large companies.

Paras. 6.80-6.81

Conclusions

The Committee is of the view that there appears to be a lack of unity of purpose and cooperation within the beef industry which has an impact on value-adding in the industry and on the marketing of beef and beef products overseas. The Committee encourages all sectors of the beef industry to improve their level of communication and cooperation so as to increase the industry's value adding activities.

The Committee appreciates that the Australian beef industry faces significant difficulties in increasing its share of existing overseas markets, as well as difficulties in breaking into new markets. Some of these difficulties, such as quotas or contrived health restrictions, are beyond the control of the Australian beef industry. However, difficulties the industry makes for itself in dealing with overseas markets, such as a lack of unity and cooperation in the industry, can be overcome with some effort by all the parties concerned.

Para. 6.110

Conclusions

As noted earlier in this chapter the Committee accepts that in some circumstances it may be more profitable for Australian producers and processors to export bulk produce rather than value-added items. It appears that dried fruits is an excellent example of an industry where in some circumstances it may be more profitable to export dried fruits in bulk, allowing packaging, a form of value-adding, to take place overseas.

CHAPTER 7

Paras. 7.30-7.32

Conclusions and recommendation

There was conflicting evidence presented during the inquiry concerning the level of enthusiasm displayed by Australian food related companies regarding entry into export markets. However, the Committee is of the view that in recent years there has been a change in attitude by Australian companies, particularly larger companies, resulting in a greater willingness to export their value-added products. This development is welcomed by the Committee.

In chapter 1 of this report the Committee commented that in principle it is not concerned with foreign ownership of Australia's food and beverage companies unless such ownership results in a serious lack of competition in the domestic food market leading to a detrimental affect on consumers or primary producers, or a loss of access to export markets. However, the Committee would be concerned if multi-national companies deliberately prevented their Australian subsidiaries from entering export markets so as to benefit their subsidiaries in other countries or the parent company. Such a situation would be to the detriment of Australia's value-adding activities and should not be tolerated by the Australian Government.

No evidence was provided to the Committee that Australian subsidiaries of foreign companies are being prevented from entering and operating in export markets. However, the Committee recommends that the Commonwealth Government maintain a watching brief to ensure that foreign owned companies involved in value-adding in Australia are not restricted in their overseas marketing activities by their overseas owners. The Australian Government must ensure that the activities of foreign owned companies in Australia benefit Australian interests and not solely the interest of foreign owners.

Paras. 7.55-7.60

Conclusions

When looking at the potential of exporting value-added agricultural products there must be an appreciation that no country wants to import such products if not absolutely necessary. Countries, if at all possible, want to do their own value-adding using imported bulk or semi-value added agricultural produce when necessary, so as to benefit their own economies. Australia wants to do its own value-adding to products consumed in this country whenever possible and it would be totally illogical to expect that other countries would not have the same attitude to value-added products sold in their own countries.

Although tariffs as a tool to curtail the import of value-added agricultural products may decline in the future as a result of the General Agreement on Tariffs and Trade countries may attempt to devise other means to place restrictions on the import of value-added products.

During the inquiry evidence was presented by diverse bodies noting the importance of the Asian market to Australia's value-added production. The Committee accepts that Asia is, and will continue to be, an important market for Australia agricultural production including, fresh bulk and value-added. However, the Committee is concerned that too much emphasis may have been placed on the Asian market. It is important that Australian value-adding enterprises investigate and exploit all potential markets and opportunities either in Asia, Europe, Africa or the Americas.

In the view of the Committee it is essential that Australia be flexible in marketing its value-added products overseas.

The Committee supports the views of Mr Denis Gastin that there is a significant potential market for Australian value-adding agricultural based industries to produce and export Asian style foods into Asia. It is the hope of the Committee that relevant Australian producers and manufacturers will investigate the potential of this particular market.

Australian agricultural producers and processors must be willing to export bulk or semi-value-added products into any available overseas market when the situation calls for such a strategy. It may be appropriate for Australian companies to enter into agreements with overseas companies to carry out value-adding to Australian produce in overseas locations. Flexibility must be the key for Australian agricultural producers and processors to exploit any available opportunities in world markets.

Paras. 7.99-7.101

Conclusions

The Committee is of the view that Australia should be aware of the danger of becoming a dumping ground for polluting industries. As time goes on it is likely that Australia may be pressured into carrying out increased wool scouring by companies in countries where this practice has become less acceptable. The Committee sees considerable advantages for Australia if wool scouring systems can be operated in an environmentally acceptable manner.

Regrettably the Committee has concluded that Australia may struggle to become competitive in the weaving of wool and the production of wool garments. It would appear to be more productive for the industry to concentrate on what it does best, namely the production of the world's best wool.

As noted earlier the Committee expressed the belief that it is essential for Australia to be flexible in marketing its value-added products overseas. It is in line with this belief that the Committee accepts the suggestion, that in relation to wool, most of the more complex value-adding processes appear to be more competitively carried out overseas.

Para. 7.120

Conclusions and recommendation

The production of alcohol from sugar appears to the Committee to offer a significant opportunity for value-adding. The Committee appreciates that the production of ethanol is a complex operation and that at times its economic and social benefits have been overestimated. Nevertheless, the Committee is of the view that every possible encouragement should be given to the production and use of ethanol alcohol. The Committee recommends that the Commonwealth Government give substance to this encouragement by:

Paras. 7.131-133

Conclusions and recommendation

The issue of value-adding in the tobacco industry and any support that should be provided by governments to this industry is a controversial subject.

Given the health dangers related to tobacco consumption the question arises whether governments should be encouraging value-adding in this industry and supporting the export of tobacco overseas where its use may lead to medical problems in a number of consumers? This is not an easy question to answer. It is perplexing that Australian governments are financing campaigns to curtail tobacco consumption in Australia while at the same time encouraging value-adding in the industry. [4]

The Committee accepts that tobacco use will continue in Australia and overseas for the foreseeable future and if Australian producers and processors do not supply tobacco other countries will. Nevertheless, the Committee considers that any expenditure by governments to support the production of tobacco has the potential of being viewed as providing a double standard. Given the limited amount of government funds available to support value-adding in Australia the Committee recommends that no funds or assistance should be provided to the tobacco industry, except assistance for growers to leave the industry.

Para. 7.168

Conclusions and recommendation

To meet the increasing competition from the United States and New Zealand to the export of Australian beef, particularly into Asia, the Committee is of the view that Australia must concentrate on producing beef through feedlots to meet market requirements. The Committee accepts that feedlots provide a significant means of “drought proofing” the beef industry. [5]

Paras. 7.183-7.184

Conclusions

The Australian dairy industry presents an outstanding example of an industry that has shown flexibility in adapting to the requirements of overseas markets. The Committee congratulates the Australian Dairy Corporation on taking the initiative in acquiring equity in dairy processing plants in Asia in an effort to assure access to these markets for Australian milk and milk products. This strategy is an example of the foresight and flexibility necessary to achieve success, or at least the chance of success, in export markets for Australian value-adding agricultural based industries.

The Committee accepts the view of ABARE that Australia will improve its access to overseas markets for its dairy products as a result of the implementation of the Uruguay Round Agreement. It is the conclusion of ABARE, accepted by the Committee, that Australia will increase its share of world trade in dairy products due to a lessening of exports from the United States and Europe. This lessening will result from increased domestic consumption in these countries along with a reduction in subsidised dairy exports. [6]

Footnotes

[1] Evidence, South Australian Government, p. 557.

[2] Nigel Austin, The Growing Revolution, Bulletin Magazine Vol. 113, 16 July 1991, p. 90.

[3] Mr Greg Taylor, Government-industry Partnership to Underpin Clean Food Exports, Outlook 96, Vol. 2, Agriculture: collection of papers delivered at the Outlook 96 Conference held in Canberra 6-8 February 1996, organised by ABARE, p. 118.

[4] See again Evidence, Philip Morris Ltd., p. 639.

[5] See Kevin Roberts, Producing to Meet the Market, Outlook 96, Vol. 2, Agriculture: collection of papers delivered at the Outlook 96 Conference held in Canberra 6-8 February 1996, organised by ABARE, p. 229.

[6] See T. Gleeson and others, Outlook for the Dairy Industry, Outlook 96, Vol. 2, Agriculture: collection of papers delivered at the Outlook 96 Conference held in Canberra 6-8 February 1996, organised by ABARE, p. 262,